Socialmediapr

Alaska Social Media Alaska Social Media SceneScenealaskasms.ning.comalaskasms.ning.com

Social Media PRSocial Media PRPutting it into PracticePutting it into Practice

The ToolsThe Tools

Web Web 2.0 2.0

ToolsTools

Web Web 2.0 2.0

ToolsTools

blogsblogsblogsblogsmicromicroblogsblogs

micromicroblogsblogs

podcapodcastssts

podcapodcastssts

wikiswikiswikiswikis

photophotoshareshare

photophotoshareshare

videovideoshareshare

videovideoshareshareconteconte

ntntshareshare

contecontentnt

shareshare

bookmbookmarkark

shareshare

bookmbookmarkark

shareshare

virtualvirtualworldworld

ss

virtualvirtualworldworld

ss

RSSRSSfeedsfeeds

RSSRSSfeedsfeeds

socialsocialnetwornetwor

ksks

socialsocialnetwornetwor

ksks

micromicroblogsblogs

micromicroblogsblogs

Company #1 - Real Company #1 - Real EstateEstateBuilding a reputation. Reaching Building a reputation. Reaching customers.customers.

Planning QuestionsPlanning Questions• Who is your Who is your

audience?audience?

What are your What are your business goals?business goals?

• build reputationbuild reputation

• increase exposureincrease exposure

• dialogue with dialogue with potential potential customerscustomers

The ToolsThe Tools

Web Web 2.0 2.0

ToolsTools

Web Web 2.0 2.0

ToolsTools

blogsblogsblogsblogsmicromicroblogsblogs

micromicroblogsblogs

podcapodcastssts

podcapodcastssts

wikiswikiswikiswikis

photophotoshareshare

photophotoshareshare

videovideoshareshare

videovideoshareshareconteconte

ntntshareshare

contecontentnt

shareshare

bookmbookmarkark

shareshare

bookmbookmarkark

shareshare

virtualvirtualworldworld

ss

virtualvirtualworldworld

ss

RSSRSSfeedsfeeds

RSSRSSfeedsfeeds

socialsocialnetwornetwor

ksks

socialsocialnetwornetwor

ksks

micromicroblogsblogs

micromicroblogsblogs

Social Media ToolsSocial Media Tools• Blog - Blogger.comBlog - Blogger.com

Microblog - TwitterMicroblog - Twitter

• Image sharing - Image sharing - FlickrFlickr

• Video sharing - Video sharing - YouTubeYouTube

Audio - UtterliAudio - Utterli

• Social NetworksSocial Networks

Social Media RoadmapSocial Media Roadmap

BlogBlogBlogBlog TwittTwitterer

TwittTwitterer

UtterUtterlili

UtterUtterlili

LinkedILinkedInn

LinkedILinkedInn

MySpacMySpacee

MySpacMySpacee

FacebooFacebookk

FacebooFacebookk

ActiveActiveRainRain

ActiveActiveRainRain

Strategic Building Strategic Building BlocksBlocks

• BlogBlog - Boost credibility, build a following - Boost credibility, build a following

• MicroblogMicroblog - Funnel traffic to blog - Funnel traffic to blog

• ImagesImages - Illustrate offerings - Illustrate offerings

• AudioAudio - Establish a voice, enhance blog - Establish a voice, enhance blog

• Social NetworksSocial Networks - Targeted outreach, - Targeted outreach, dialoguedialogue

Company #2 - FloristCompany #2 - FloristEstablishing expertise. Growing a Establishing expertise. Growing a following.following.

Planning QuestionsPlanning Questions• Who is your Who is your

audience?audience?

What are your What are your business goals?business goals?

• showcase expertiseshowcase expertise

• dialogue with dialogue with potential customerspotential customers

• build a personal build a personal brandbrand

The ToolsThe Tools

Web Web 2.0 2.0

ToolsTools

Web Web 2.0 2.0

ToolsTools

blogsblogsblogsblogsmicromicroblogsblogs

micromicroblogsblogs

podcapodcastssts

podcapodcastssts

wikiswikiswikiswikis

photophotoshareshare

photophotoshareshare

videovideoshareshare

videovideoshareshareconteconte

ntntshareshare

contecontentnt

shareshare

bookmbookmarkark

shareshare

bookmbookmarkark

shareshare

virtualvirtualworldworld

ss

virtualvirtualworldworld

ss

RSSRSSfeedsfeeds

RSSRSSfeedsfeeds

socialsocialnetwornetwor

ksks

socialsocialnetwornetwor

ksks

micromicroblogsblogs

micromicroblogsblogs

Social Media ToolsSocial Media Tools• Blog - Blogger.comBlog - Blogger.com

Microblog - TwitterMicroblog - Twitter

• Image sharing - Image sharing - FlickrFlickr

• Video sharing - Video sharing - YouTubeYouTube

Video networkVideo network

• Social NetworksSocial Networks

Social Media RoadmapSocial Media Roadmap

BlogBlogBlogBlog TwittTwitterer

TwittTwitterer

GraspGrasprr

GraspGrasprr

LinkedILinkedInn

LinkedILinkedInn

MySpacMySpacee

MySpacMySpacee

FacebooFacebookk

FacebooFacebookk

BizNikBizNikBizNikBizNik

Strategic Building Strategic Building BlocksBlocks

• BlogBlog - Showcase style and expertise - Showcase style and expertise

• MicroblogMicroblog - Funnel traffic to blog - Funnel traffic to blog

• ImagesImages - Illustrate creations - Illustrate creations

• VideoVideo - Develop How-To videos - Develop How-To videos

• Social Networks Social Networks - Targeted outreach, - Targeted outreach, dialoguedialogue

Social Media PitfallsSocial Media Pitfalls

• Overly commercialOverly commercial

RepetitiveRepetitive

• RigidRigid

• NeglectedNeglected

Failure to leverage Failure to leverage assetsassets

• Failure to captureFailure to capture

Capture & EngageCapture & Engage• RSS FeedsRSS Feeds

feed subscription - FeedBurnerfeed subscription - FeedBurner

• email subscription - FeedBlitzemail subscription - FeedBlitz

• Sign-up formSign-up form

more information or direct contactmore information or direct contact

• Blog registrationBlog registration

Measure & EvaluateMeasure & Evaluate

• Web Site Web Site - Traffic, referrers, conversions- Traffic, referrers, conversions

• BlogsBlogs - Traffic, referrers, subscriptions - Traffic, referrers, subscriptions

• MicroblogsMicroblogs - followers - followers

• Social NetworksSocial Networks - friends, contacts - friends, contacts

• Multimedia SitesMultimedia Sites - views, listens - views, listens

• Virtual WorldsVirtual Worlds - Traffic, group members, - Traffic, group members, purchasespurchases

Social Media PRSocial Media PRAliza ShermanAliza Sherman

[email protected]@gmail.com

www.mediaegg.comwww.mediaegg.com

Alaska Social Media Alaska Social Media SceneScenealaskasms.ning.comalaskasms.ning.com