Socialmedia101

An Introduction to Social Media

Ian M.S. [email protected]

5 Weeks of Being Social

What we will cover over the next 5 weeks

Week 1 Understanding Social Media

Week 2 Blogging & Facebook

Week 3 Micro Blogging Platforms and how to use them

Week 4 Strategy – Using Multiple Platforms

Week 5 Group Assesment

What is Social Media?

A Definition: Kaplan Andreas M., Haenlein Michael, (2010): "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user generated content

AKA: A fancy way of putting down a Maco Online!

Key Words

Web User Generated Content Sharing Exchange

A Brief History of Social Media

1971

•The First Email was Sent

1978

•First Online Bulletin Boards

1994

•Geocities was Launched

1995

•www.theglobe.com

A Brief History of Social Media

1997

•AOL Instant Messenger

•Sixdegrees.com

2002

•Friendster

2003

•Myspace

2004

•Facebook

A Brief History of Social Media

2006 •Tw

itter

2008

•Facebook Takes Over

2008-

Present

•Social Media Goes Mobile

•Google Gets Social

Why Should I Care?

Social Media is now one of the fastest growing media outlets

In Trinidad Alone there is more than 100% penetration of Social Media per Capita of persons who have the internet (over 500k persons)

Usurping Traditional Media Outlets

Why Should I Care?

The Ability to profile consumers, cultivate new consumers, immediately effect and change information instantly

The Ability to gain insights into your clients

Networking Its Cheap if not Free

Where do I start?

A professional email address is handy An Understanding of WHO you want to

reach Figuring out WHERE these people

Interact HOW the platforms they use work WHAT are your rights on these platforms Content Creation Etiquette Develop your online brand

Email

Simplicity is best, either adopt a [email protected] or [email protected] approach or use your brand identity. This should remain consistent on all platforms

Keep your personal emails and corporate emails separate, nothing screams unprofessional faster than an email like: [email protected]

Choose a platform that is secure, has great storage and allows you to store gigs of data online with an interface that you enjoy as you will be using it frequently

Demographics

Sit down and consider: Who is my Consumer?

Define them by:› Gender› Age› Economics (Lower, Middle, Upper Incomes)› Cultural Differences/ Habbits

Wh

ere

is M

y C

on

su

mer?

Facebook Blogger Twitter Youtube & Vimeo Flickr Instagram Pinterest Linked In Can you Name Some?

Platform Abilities?

Research what you can and cannot do on each platform for example:› Do you need advance coding skills?› How dynamic can you make your platform

with video/images?› What are the rules of social engagement

with the users of the platform?

Rights

What are the rights you retain when you post content?

How do you operate if your content rights are not proprietary to me?

Is the risk of losing your intellectual property worth the potential consumer following?

Etiquette

Know Thy Customer:› Always be mindful of who you are speaking to

and how they will receive your posts› The Customer is always right – even if they are

wrong, never berate your customer on social media

› Grammar and Spelling must always be highly professional; even when using Slang use “ “ to keep standard English important on your real estate

› Use the KISS Approach – Keep It Simple but Smart – do not be long winded or overly complicated

Your Online Brand

Consider the Internet and your Social Media Real Estate

All usage should be consistent i.e. profile names, usernames etc

Either brand using your last name or your company name

This becomes important so that you are easy to find anywhere online

Reserve the name on all platforms, you never know when you will need it

Let’s Get Social!

Break into group’s of no more than 5 people

Pick one product from within the groups portfolio of work

Answer the following questions:› 1) What would you call the Brand of the Product› 2) Define WHO would be your target audience

for this brand› 3) What would be the email address and brand

identity you would use for the brand and why?

Assessment Assignment - 1

At the End of Week 4 you must email the following:› 1) A professional Email for YOUR personal

Brand (5 Marks)› 2) Develop Social Media Platforms relevant

to your personal brand and explain why (10)

› 3) A Social Media Plan for on your own self marketing (10 Marks)

Assessment Assignment-2

In week 5 you will be required to present the following in your current group:› 1) Email (5 – Marks)› 2) Development of 4 Social Media

Platforms with an explanation of why each was chosen (10 – Marks)

› 3) A Social Media Strategy for 3 months for the product (10 – marks)

RES

OU

RC

ES

Information for this class was gathered from:

http://www.onlineschools.org/visual-academy/history-of-social-networking/

Kaplan Andreas M., Haenlein Michael, (2010), Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1 (page 61) via Wikipedia

Ian M. S. Royer

[email protected]+868-721-7292Twitter: @imsroyerSlides available for download:http://www.slideshare.net/imsroyer/