SocialMedia Presence

Social Media PresenceArturo Perez, Ph.D.

• Today in the Social Media age, the degrees of separation are 4.74 degrees.

• Social Media has many channels such as Facebook, Twitter, Youtube, Instagram, LinkedIn, etc.

• Each channel has different audiences.

• All channels have the capability to connect with each other.

Social Media• Bueltner (2015) defines Social media as “a computer-mediated tool that allow

people to create, share or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.”

• Buettner, R. (2016). Getting a Job via Career-oriented Social Networking Sites: The Weakness of Ties. 49th Annual Hawaii International Conference on System Sciences. Kauai, Hawaii: IEEE. doi:10.13140/RG.2.1.3249.2241.

• Be part of Healthcare Social Media

• Stanford University, UCSF, University of Texas, Harvard,BYU, University of Massachusetts, and other world renown universities.

• Methodist could be part of the group that Connects the dots in healthcare social media

• A future possibility to get a grant for Healthcare Social Media Research

WHO KNOWS WHO YOU ARE?

The audience

• Medical Staff

• Physicians

• Fellows

• Residents

• Nursing

• Patients

• Healthcare Industry

• Vendors

• Innovators

• Symposium/Conference

• start ups

• Other Industries

One can assume in Healthcare industry the audience is:

What can you promote?

• Physicians

• Services

• Education

• Training

• Institutes

• Conferences

Using this promoting Tools • Webpage • Video Blog (YouTube) • Facebook

• live Facebook feeds • LinkedIn • LinkedIn Pulse • Google + • Slideshare • pintrest

• Research • Education • Clinics • Programs • Journal

• UCSF Ranked #8

• Stanford Ranked #15

• Cliveland Clinic Ranked #5

UCSF, Stanford, Cleveland Clinic use the same webpage format! It is consistent and helps their audience navigate. The website has:

• Bidirectional links. • Social media to webpage • webpage to social media

• The webpage is user friendly • with links that access patient care or healthcare ,

research, and education • Twitter, Facebook, Youtube, LinkedIn, Slideshare

Steps for Social Media Presence•If you have a profile in any of the following channels you have taken the initial step of being part of social media channels where organizations/people can follow you or be part of your conversations.

Not being part of social media • Losing a potential 225 million size audience. • Losing the ability to use Influencers to re-

share your information • Unable to use the 4.74 degree of separation,

people cannot view what the organization provides

• Facebook - • Youtube - • Google + - • LinkedIn - • Twitter - • SlideShare - • Pintrest-

• Images that have the main logo of the organization have more value

• Adding a # (hashtag) creates a data element to identify information.

• When news facts are shared a quote from an important figure wheels the audience understand the excitement of the news.

• The what and how is shared is important.

• When a post is shared with redirecting information to another audience, the post will lose momentum.

• For example "This is a fascinating video of ___________ speaking about at a recent ______ Conference. If you are a fellow or resident, in particular, this is worth your time!"

• The moment it said "if you are fellow or resident" this lost the rest of the audience creating the thought this is not for me to watch.

• Redirection of an audience has a lost 50% of your audience.

• Post lacks connection, # will allow people also to search more post related to the organization

Things to improve• How information is shared

• Images must represent organization with logo

• Provided News must have a quote

• followup and re-shares of symposiums post are important for momentum

• if a video is shared it will be great to add information about other publications related to the topic

• Increase the number of people that like what is shared

• add profiles in Facebook, linkedIn, Twitter, Google +, and pint rest

• add social media links to the webpage

• create a follow the doctor twitter event will increase momentum to the page.

• create live videos from the conference, presentations - quick snippets to promote.

• Collaborate with major organizations to decimate presentations/conferences in their page increasing the numbers and reputation for the organization.

• I have 1500 followers with in nine industries.

• 300 are in healthcare.

• Train staff to post during the day and conferences.

• Therefore, creating a team of social media people to post in our events.

• This allows momentum of the conference to improve the number of followers.

• Creating a linkedIn profile has the potential to attract 280K people in Cardiovascular services.

What I can do?

I will share the research and procedures across social networks with educational material such as surgical procedure videos

I rank in the 1% out of 7227 in my network

To Measure My success

• This will require a 3 to 5 years plan

• Reviewing the analytics and the how it has impacted the organization

• Review the 3 to 5 years reputation score.

• surveys

• Service provided

• Delivery of service

• A future possibility to get a grant for Healthcare Social Media Research

• Be part of Healthcare Social Media Research with Universities like

• Stanford University, UCSF, University of Texas, Harvard,BYU, University of Massachusetts, and other world renown universities.

• http://www.symplur.com/blog/doing-research-in-healthcare-social-media/?utm_source=symplur&utm_medium=healthcareHashtagsConferences&utm_campaign=stanford-medicine-x-symplur-signals-research-challenge&utm_campaign=message_2

• The healthcare organization could be part of the group that Connects the dots in healthcare social media