12/8/2013 1 A CRASH COURSE IN SOCIAL MEDIA FOR IMPROVEMENT Christina Krause | Executive Director, BCPSQC | @ck4q Kevin Smith | Communications Specialist, BCPSQC | @kevin4quality IHI National Forum on Quality Improvement in Health Care | Dec 2013 #ihi25forum @ck4q | @kevin4quality Minicourse Pre-work Before the minicourse, please complete this quick pre-work so that you can get the most out of our session. http://ow.ly/rahOv
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12/8/2013
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A CRASH COURSE IN SOCIAL MEDIA FOR IMPROVEMENT
Christina Krause | Executive Director, BCPSQC | @ck4q
Kevin Smith | Communications Specialist, BCPSQC | @kevin4quality
IHI National Forum on Quality Improvement in Health Care | Dec 2013
#ihi25forum @ck4q | @kevin4quality
Minicourse Pre-work
Before the minicourse, please complete this quick pre-work so that you can get the most out of our
How do we want to work together in this room today?
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Impromptu Networking
Two minutes per person in pairs.
Speak with 3 people you don’t know!
Ask 2 questions:
- What are you passionate about in your work?
- How do you think social media can help you in your role?
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Overview of the Day
Two Parts:
1. Social media as a strategy for health care improvement
2. Getting your hands dirty with Twitter
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Our Vision
A sustainable health care system built on a foundation of quality.
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Our Mission
Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.
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Pew Internet Surveys (Generations 2010)
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Pew Internet
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Pew Internet
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The Engagement Pyramid
Gideon Rosenblatt, Former Groundwire Executive Director
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TRIZ
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TRIZ – First Step
In groups, make a list of “to do’s” in answer to your assigned question on a flip chart.
There is no wrong answer – GO WILD! 5 minutes
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Questions
1. How can we ensure privacy is breached on social media tools such as Twitter/Facebook?
2. How do we make sure no one is on Twitter?
3. How can ensure NO dialogue, learning or sharing occurs on online community of practice websites?
4. What could we do to ensure we do NOT succeed in using social media as a health care improvement tool?
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TRIZ – Second Step
Go down the list and ask:
“Is there anything on this list that we currently practice, even remotely?”
— Cross out the ones that you aren’t doing AT ALL — Circle the ones that you resemble something
you are currently doing
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TRIZ – Third Step Take one item at a time and ask: — How am I and how are we going to stop it? — What would be the first move? — What could I personally commit to stopping right now. — What could we do in the next few days? Next week? — Do we need leadership help? Organizational support?
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Why use online tools?
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#quality4 | #quality2013 @ck4q | @ajay4quality
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— Largest social network in the world with 1 billion+ users
— In Canada, 18 million people have accounts (52%) — In the US, 128 million people have accounts (41%)
— 67% of us log-in daily
— Of people who are online, 4 out of 5 have an account
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#smIHI | @ck4q | @ajay4quality
Adapted from Josh Bernoff's POST (2007)
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#smIHI | @ck4q | @ajay4quality
Adapted from Josh Bernoff's POST (2007)
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My organization has a clear social media engagement strategy:
a. SOS
b. Not so much
c. Pretty good
d. Absolutely!
Poll
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#smIHI | @ck4q | @ajay4quality
BCPSQC Journey…just beginning!
Communications & engagement to …
1. Support efforts to improve quality of care
2. Build social movement thinking into quality
3. Engage at a wide scale – strong ties/weak ties
Through …
Engagement | Storytelling | Digital Strategy
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BCPSQC Communications & Engagement Strategy
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Social Media Guidelines
Typically include:
- Information about the context and benefits of using social media.
- What to be aware of.
- The process to follow when using social media.
- Principles to guide the use of social media tools in your professional capacity.
- Useful links.
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Social Media Guidelines
Typically include:
- Information about the context and benefits of using social media.
- What to be aware of and a bit about the process to follow in using social media.
- Principles to guide the use of social media tools in your professional capacity.
- Useful links.
- CONSULT BOTH YOUR ORGANIZATIONAL & PROFESSIONAL GUIDELINES
It’s how people know who you are on Twitter (it’s your username or Twitter ID).
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— Create a Twitter ID that reflects who you are
— Be concise and memorable
— Keep it under 15 characters if possible
— Avoid underscores
Creating a handle
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Bad Twitter ID
@Kevin__Smith76301
— Create a Twitter ID that reflects who you are.
— Be concise and memorable.
— Keep it under 15 characters if possible.
— Avoid underscores.
Creating a handle
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Good Twitter ID Bad Twitter ID
@Kevin4Quality @Kevin__Smith76301
— Create a Twitter ID that reflects who you are.
— Be concise and memorable.
— Keep it under 15 characters if possible.
— Avoid underscores.
Creating a handle
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What’s the “@” symbol used for?
The @ is used before a handle to identify accounts.
(just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)
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What is the “@” symbol used for?
The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)
In Real Life
Hi Kevin! How are you?
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What is the “@” symbol used for?
The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)
In Real Life On Twitter
Hi Kevin! How are you? Hi @Kevin4Quality! How are you? or @Kevin4Quality Hi Kevin! How are you?
What is a tweet?
A post on Twitter (similar to an email or text message, just shorter!)
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What is a RT or Re-tweet?
When you share what someone else has tweeted (like forwarding an email).
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What is a RT or Re-tweet?
When you share what someone else has tweeted (like forwarding an email).
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What is a RT or Re-tweet?
When you share what someone else has tweeted (like forwarding an email).
A Re-Tweet (RT)
RT @VCHhealthcare Clean up – Gangnam style! [video] bit.ly/UQJouz #handhygiene via @NHSNorthants
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What is a hashtag or the “#” symbol?
The # is used to organize information so that it is easy to find.
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The # is used to organize information so that it is easy to find.
Normally you’d say…
I’d like to learn how to prevent stroke, any ideas on where to go?
What is a hashtag or the “#” symbol?
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The # is used to organize information so that it is easy to find.
Normally you’d say… With a hashtag
I’d like to learn how to prevent stroke, any ideas on where to go?
I’d like to learn how to prevent #stroke, any ideas on where to go?
What is a hashtag or the “#” symbol?
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What else are hashtags important for?
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What else are hashtags important for?
TRENDING
This occurs when a hashtag is used so often that it becomes one of the most popular conversations in the world or a specific region.
You can delete tweets. Or, if it’s a honest mistake, you can correct yourself. (Like an email – if you forgot to attach a file, you would follow up with a secondary email with the file)
What’s you’re favourite ah-ha moment from an @TheIHI Forum? Tell us! #ihi25forum #AhHa
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The Art of Tweeting
Exercise #2: Create a great tweet out of this!
“Cleaning your hands is important. Have a look at this really interesting video that uses Gangnam Style as a way to engage health care providers to improve hand hygiene. Here is the link: http://www.youtube.com/watch?v=TGddyTW5eMc”