SocialMedia

Using Social Media to Connect with Current, Former & Future Students@gravesle & @maet (a.k.a Mrs. Wolf)

Program Coordinator, Master of Arts in Educational Technology ProgramMichigan State University

http://msu.edu/social

Get comfortable,let’s start by listening...

WORKFLOW

Leigh’s work!ow =

ifttt.com + iPhone

(the answer to “this is a waste of time”)

ENGAGE

BE AUTHENTIC

SHAREWork done by students, sta", alumni and faculty

RE-TWEETWork done by students, sta", alumni and faculty

URL SHORTENING & TRACKING

Leaders: ow.ly & bit.ly

I like: goo.gl

Thin tweet:

Graduation today!

Thick tweet:

#maet graduation at Breslin today! Watch the livestream: http://wkar.org/live/msu/ & @stevewoz giving commencement speech

David Silver - http://silverinsf.blogspot.com/2009/02/di"erence-between-thin-and-thick.html

Make your tweets “thick”

ANALYTICS

Interesting analytic tools:

http://archivist.visitmix.com helps track trends in your stream over time

http://www.tweriod.com/ analyzes streams to suggest best time to tweet

http://klout.commeasures your “in!uence”

Klout measures: True Reach is broken into the following subcategories:

■ Reach■ Are your tweets interesting and informative enough to build an audience?■ How far has your content been spread across Twitter?■ Are people adding you to lists and are those lists being followed?

■ Demand■ How many people did you have to follow to build your count of followers?■ How often are your follows reciprocated?

Factors measured: Followers, Mutual Follows, Friends, Total Retweets, Unique Commenters, Unique Likers, Follower/Follow Ratio, Followed Back %, @ Mention Count, List Count, List Followers Count.

http://klout.com/kscore?from=ks

Managing followers with Twitter

The most important thing to remember?

this will all change....