Socialmedia

Social Media as a Recruiting tool

Speaker: Ada Morgan

Recruiter: Campus Crusade for Christ

Twitter: July 2009: estimated, 22million users on

twitter Can be a captive audience for your company

or product Biggest value is the networking/relationship

building it provides Your messages can be RT, emailed, or instant

messaged.

The Candidates of Today Want to be a part of something bigger than

them Want to feel they are making a difference Are connected more than ever Are more informed

Employers should Build your network of potential candidates Market your employer brand Tweet your job openings Post links to articles/podcasts/photos or

videos Keep your network informed of projects your

company is working on.

Useful Sites www.searchtwitter.com (search engine) www.twellow.com (twitter directory) twitterjobsearch.com http://www.techhit.com (outlook) www.tweetlater.com (automated messages)

Finding Followers Put your Facebook and Twitter ID on your

website, email messages, business cards, blogs and job postings.

Search Twitter and Facebook for potential followers; start by following them.

Facebook Fan Page Create a fan page Be specific with the name you chose Poke others, comment on their postings, or

respond to them if they comment on yours. Are visible to unregistered persons Allows you to keep statistics on visitors Persons more open to becoming a fan

Why This is Important Search Engine Optimization (SEO) Ability to deliver your message quickly to a

large group Get people interested in your

product/company Humanize your company Stay on the mind of the candidates.

STATS Percent of global internet users who visit

Facebook + 20.01% within the last three months. (250 million + active users)

Twitter + 141.9% Monster.com +1.3% Careerbuilder -2.1 % Dice + 6.7

Drawbacks A clear strategy on what information you

want to convey and what your goal is: Needed You open the doors of your company; think

before you post The results are hard to measure Time

Conclusion Set a goal; have a clear strategy Master one medium at a time Manage your online reputation: highlight

positives about your company Highlight specific jobs weekly or monthly Visually stimulate Prepare to change Promote

JOHN F. KENNEDY:

Change is the law of life. And those who look only to the past or present are certain to miss the future.