About Sociallybuzz: We exist to help businesses grow using social media. By helping them reach relevant customers, build customer loyalty, manage reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7. Sociallybuzz helped a local restaurant chain create awareness, increase engagement and grow sales. CASE STUDY Summary Salsa Fiesta is one of South Florida’s most successful fast casual Mexican restaurant, with 6 locations. Salsa Fiesta is a family-owned restaurant that delivers refreshing energy through flavorful urban Mexican style food. Specializing in gourmet burritos, tacos, classics, tortas, salads, soups and homemade salsas, the company is changing the way we see fast casual food with a new line of Mexican cuisine focusing on customer service, quality and efficiency. Objectives Campaign Overview RESULTS! Campaign Cost Prize Cost 2 1 3 Increase consumer engagement on Facebook and Instagram Drive awareness and foot traffic to their restaurants Grow sales from existing and new customers We developed and launched a 7 week campaign on Facebook, that would encourage fans to enter by commenting, sharing, liking or getting their friends to like the campaign message. To engage their audience and increase the virality of the campaign, we used Salsa Fiesta’s page timeline to post strategic questions about the brand to increase awareness and drive engagement. Each week we posted a different question to keep the campaign fresh, fun and enticing. Every Monday we posted the campaign question for that week, with a follow up on Wednesday and Friday. We picked a new winner every Friday. Promotion Time 7 Weeks 1026 New Post Likes Page Likes Entries 4.5k New 201 Unique Reached 20,075 Locals $0 $70 (Zero, Nada!) winners meal cards
Sociallybuzz helped a local restaurant chain create awareness, increase engagement and grow sales
Nov 21, 2014
We developed and launched a 7 week campaign on Facebook, that would encourage fans to enter by commenting, sharing, liking or getting their friends to like the campaign message. To engage their audience and increase the virality of the campaign, we used Salsa Fiesta's page timeline to post strategic questions about the brand to increase awareness and drive engagement. Each week we posted a different question to keep the campaign fresh, fun and enticing.
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About Sociallybuzz:We exist to help businesses grow using social media. By helping them reach relevant customers, build customer loyalty, manage reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.
Sociallybuzz helped a local restaurant chain create awareness, increase engagement and grow sales.
CASE STUDY
SummarySalsa Fiesta is one of South Florida’s most successful fast casual Mexican restaurant, with 6 locations. Salsa Fiesta is a family-owned restaurant that delivers refreshing energy through flavorful urban Mexican style food. Specializing in gourmet burritos, tacos, classics, tortas, salads, soups and homemade salsas, the company is changing the way we see fast casual food with a new line of Mexican cuisine focusing on customer service, quality and efficiency.
Objectives
Campaign Overview
RESULTS!
Campaign Cost
Prize Cost
21 3Increase consumer engagement on Facebook and Instagram
Drive awareness and foot traffic to their restaurants
Grow sales from existing and new customers
We developed and launched a 7 week campaign on Facebook, that would encourage fans to enter by commenting, sharing, liking or getting their friends to like the campaign message. To engage their audience and increase the virality of the campaign, we used Salsa Fiesta’s page timeline to post strategic questions about the brand to increase awareness and drive engagement. Each week we posted a different question to keep the campaign fresh, fun and enticing.
Every Monday we posted the campaign question for that week, with a follow up on Wednesday and Friday. We picked a new winner every Friday.
Promotion Time
7 Weeks
1026 New
Post Likes
Page Likes
Entries
4.5k New
201 Unique
Reached20,075 Locals
$0
$70
(Zero, Nada!)
winners meal cards
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