Kevin Werbach The Wharton School, University of Pennsylvania Twi9er: @kwerb Socialize 2014, Tel Aviv June 2014
Oct 21, 2014
Kevin Werbach The Wharton School, University of Pennsylvania
Twi9er: @kwerb
Socialize 2014, Tel Aviv June 2014
GamificaHon / Prof. Kevin Werbach
When I say the word
GAMES what do you think of?
GamificaHon / Prof. Kevin Werbach CREDIT: h9p://www.flickr.com/photos/mikaelmieUnen/4237381930/
GamificaHon / Prof. Kevin Werbach h9p://commons.wikimedia.org/wiki/File:Jigsaw_puzzle_01_by_Scouten.jpg
GamificaHon / Prof. Kevin Werbach
GamificaHon / Prof. Kevin Werbach
GamificaHon / Prof. Kevin Werbach
Games?
GamificaHon / Prof. Kevin Werbach
Games?!
GamificaHon / Prof. Kevin Werbach
Games!?!
GamificaHon / Prof. Kevin Werbach
100 million
…in 41 days
GamificaHon / Prof. Kevin Werbach
2 billion
GamificaHon / Prof. Kevin Werbach
9 billion
GamificaHon / Prof. Kevin Werbach
what can we learn from games
to help with
The process of making activities more game-like.
GamificaHon / Prof. Kevin Werbach 17
GamificaHon / Prof. Kevin Werbach 18
Levels
Points
Resource Collec4on Progression
Quests Avatars
Social Graph
GamificaHon / Prof. Kevin Werbach 19
Levels
Points
Progression
Badges
Social Graph
Quests
Avatars
Rewards
Not So New, Actually
Not So New, Actually
Not So New, Actually
Points Badges Leaderboards
Psychology Design Analy4cs
Psychology Design Analy4cs
F U N
GamificaHon / Prof. Kevin Werbach
Boring Tasks
GamificaHon / Prof. Kevin Werbach
Boring Tasks
Learning and Training
GamificaHon / Prof. Kevin Werbach
Human Resources
GamificaHon / Prof. Kevin Werbach
Work OpHmizaHon
GamificaHon / Prof. Kevin Werbach
Traffic CongesHon
Even the IDF!
GamificaHon / Prof. Kevin Werbach
…and the NSA!
GamificaHon / Prof. Kevin Werbach
… and Al Qaeda!
GamificaHon / Prof. Kevin Werbach
? games HOW DO
MOTIVATE?
Self DeterminaHon Theory
GamificaHon / Prof. Kevin Werbach 36
Competence Autonomy Relatedness
GamificaHon / Prof. Kevin Werbach
10 Things Game Designers Know
1. Frequent, acHonable feedback 2. Safe spaces to fail 3. Onboarding and scaffolding 4. Level design 5. Frequent small wins à periodic epic
wins 6. Tuning based on user data 7. MulHple reward categories 8. Curiosity, puzzles, and surprise 9. Coherence through narraHve 10. It’s the experience, stupid
(and businesspeople should!)
Think Like a Game Designer
Think Like a Game Designer
Onboarding
Climbing
Rest
Rest Boss Fight
Climbing
Scaffolding
Level Up
Think Like a Game Designer
Onboarding
Climbing
Rest
Rest Boss Fight
Climbing
Scaffolding
Level Up
Think Like a Game Designer
Be Careful
Prof. Kevin Werbach [email protected]
Twi9er: @kwerb
Available in paperback & ebook h9p://wdp.wharton.upenn.edu/books/
thank you!