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AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.”
Carrie Tittle
Tittle Construction Brothers
SurefireLocal.com 2
“We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.”
Chad Muth
Muth & Co. Roofing Inc.
Today’s Giveaway!
1 lucky attendee is going to take home a free Google Chromecast!
Ok! Google who is Surefire
Local?
Must stay until end of webinar!
SurefireLocal.com 3
Today’s Speaker
David ReedLocal Digital Marketing Expert
SurefireLocal.com 4
OUR GOAL TODAY
1. Digital Marketing Problems
2. Which Tools & Platforms to use
3. Action Plan - Next Steps
Confusion & Lack of Time
Chiefmartec reports over 1,876 vendors represented across 43 categories of Marketing technology
Target Audience = Quality Leads
KEYWORDS / PHRASES
● Short Tail = Larger Audience
● Long Tail = Defined Audience
SurefireLocal.com
Your Digital Footprint
Dark Gray92 / 92 / 92
Orange255 / 100 / 20
Yellow255 / 155 / 0
Red200 / 35 / 45
Content
AdWords
SMBSocial
Directories
Reputation
Website
Analytics
21
KNOWING WHEN TO POST
Source: Parents Club
Quick Check-in! Have questions?
SurefireLocal.com 27
Get a Complimentary Digital Marketing Consult
Call(888) 804-8685
SurefireLocal.com 28
Time on Site & SEO Implications
Source: Forrester Research 2009
• Video is 50X more likely to get organic page rankings on Google than plain results.
• Visitors who view video on a website stay 2 minutes longer*
• Keep videos to less than 60 seconds or less.
Types of Video
1. Intro video from Owner
2. Information (Issues/problems)
3. Charity work
4. Testimonials
Your Digital WOMCreate a process to acquire & monitor reviews
1. Email after job 2. Post card mailed 3. 3rd party service
The Steps to Generating Quality Leads
1. Website (Content/Conversion)
2. Clean Directory Listings
3. Post on Social Media Weekly (FB/HZ/YT)
4. Blog Bi-Monthly (Long Tail Phrases)
5. Create Process for Reviews
6. Analyze Traffic (Optimize Conversion)
1. Horizontal navigation converts best.
2. Forms should be on right side above the fold.
3. Content should be product and location specific (roofing in Denver).
4. Keywords & phrases should be detailed and targeted.
5. Directory listings need to consistent and accurate.
6. Content should be created at a minimum twice monthly.
7. Posting on social media should be done at minimum twice weekly.
8. Shoot one new video per month (starting w. Owner intro video).
9. Create an email to elicit more reviews on Google, Houzz, & Yelp.
10. Review Google analytics monthly goal 500-1,000 visitors goal 5% conversion.
How We Help People Like You
1. Website 2. Social3. Content 4. Listings 5. Reviews 6. Data 7. Management
Mobile App
● Drop pin at job site ● Note type of job ● Take photo of job● Push data to website ● Push data to FB & TW ● Request Reviews
Your Command Center
Capabilities● Data, monitoring, analytics
across digital footprint● Publishing and
campaigning across channels
● Attribution and optimization
Benefits● Flexible, open integration● Increased ROI● Greater visibility at local
level● Cost and time saving
SurefireLocal.com 43
Drumroll please!
Today’s Lucky Winner is ...
Ok! Google who is Surefire
Local?
SurefireLocal.com 44
Get a Complimentary Digital Marketing Consult
Call(888) 804-8685
SurefireLocal.com 45
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