Socialite Wardrobe - Investor Pack

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investor pack

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content

our business

our vision & strategy

our management team

financial information

our ipo proposal

contact information

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our business

our history

SW was established by two wonderful sisters, Shannen Zhora and Asiana Jewell, back in 2009. Soon the business grows at a pace where funding become essential. That was when I gladly joined the team as I can see their passion and I love their vision and products.

It doesn’t mean that we haven’t got our difficult moments. We have invested heavily in SW and there are times when we have to made difficult decision, i.e. moving our main-shop to a smaller place from a whole sim which we bought because the sim was actually distracting our focus on growing SW business.

Now after one and half years, we are proud to say that we are better managed, profitable, more focused and stable. We are now in the stage of expansion and that is when I met Skip and where we discussed the possibility of listing SW with SLCapex.

We love to share our plans and vision for the coming years where we are planning to grow the number of our product line by 300% in three years time.

Thank you once again for allowing me to present Socialite Wardrobe to you.

I hope we can join hands together to build a strong presence for Socialite Wardrobe in SL to be one of the best in Second Life world.

profile

~Socialite*Wardrobe~ is Second Life’s leading designer and retailer of traditional clothing (Batik and Kebaya), Haute Couture, and Jeweleries. The company is listed on SL Capital Exchange.

The key financial objective of the company is to have Total Shareholder Return in the top 5 of SL Capital Exchange listed company over each rolling two-year period. Total Shareholder Return is calculated as the growth in the value of the investment in the company’s shares, assuming all dividends are reinvested in shares at the point dividends are paid.

The strategic strengths of ~Socialite*Wardrobe~ are its:

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brand designs

~Socialite*Wardrobe~ brand is the most recognised brand in the SL Indonesian community.

In terms of designs, the company has been reviewed by some of reputable SL online magazine, Men’s Second Style magazine, and Bedava SL (in Turkish). We are proud of our designs and we will continue to thrive to give our customers the best of the best of our fashion.

structure

We have three fashion divisions, designed to provide exclusivity, pride and elegancy of our customers. The divisions are:

Traditional Fashions (Batik and Kebaya)

Batik is a cloth that traditionally uses a manual wax-resist dyeing technique.

Kebaya is a traditional blouse-dress combination worn by women in Indonesia, Malaysia, Brunei, Burma, Singapore, southern Thailand. It is sometimes made from sheer material and usually worn with a sarong or batik kain panjang, or other traditional woven garment such as ikat, songket with a colorful motif. The kebaya is the national costume of Indonesia, although it is more accurately endemic to Javanese, Sundanese and Balinese people.

UNESCO designated Indonesian batik as a Masterpiece of Oral and Intangible Heritage of Humanity on October 2, 2009.

Our focus on traditional Batik and Kebaya clothing will give customers the cultural feeling, exclusivity and pride for both male and female.

Haute Couture

Definition: Designers that create exclusive and often trend-setting fashions for women and men. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques.

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We use batik texture in most of our exclusive trend settings fashions, and also presenting traditional batik clothing from Indonesia.

Jeweleries

We also focus more on trend setting traditional jeweleries and exclusive jeweleries which will go along with our collections and also with other fashion style.

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our vision & strategy

vision

Our vision is to be one of the best fashion providers in Second Life World by providing nothing but the best of our divine, sexy & classy traditional fashions (batik & kebaya), haute couture & jewelleries.

strategy

Our strategies are set as follows:

1. Expanding the range of our product lines by 300% by the end of 2013. By the end of 2013, we expect to have at least 250 product lines.

2. Promotion of new releases by either hosting SW own promotion events or entering existing promotion events.

3. Establishing more affiliates with landowner or mall owners or small business owners. Any shareholders who want to be a part of this can contact Mrs Zhora or Mr Caffarelli.

4. Establishing connection with more social group. Any shareholders’ group invitation will be appreciated.

5. We will be posting our financials every quarterly: around mid October for the first interim financials, mid January for half year financials, mid April for second interim financials, and Aug/Sep for full year financials.

6. We will be posting announcement of dividends 14 days after posting of our half-year and full-year financials. Our dividends will be paid 14 days after the announcement. There won't be dividends paid on the basis of interim financials.

7. We will do Annual General Meeting (AGM) every year in around Mid October/November.

8. The Board of Directors will meet at least twice a year (inclusive of AGM) to discuss any interim agenda.

9. Establishing Board of Advisors to the Board of Directors. The Board of Advisors is to accept any feedbacks, comments, ideas, etc to be put up to the Board of Directors for consideration on the Board of Directors meeting. Disclaimer: This list is final at the time of writing but can be changed without notice by the discretion of the

Board of Directors.

“Our company tag is Nothing but the Best!” – Sebastian Caffarelli, CEO ~S*W~

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our management team

~Sebastian*Caffarelli~

Chief Executive Officer (CEO)/Chief Financial Officer (CFO)

Mr Caffarelli has been in public accountancy business as a CPA in 1st life dealing with client ranging up to $20M.

As CEO, his role is to manage the company as a whole and to increase shareholders’ wealth in general. Directing the company to achieve its’ goals and sharpening the vision of the company. As CFO, his role is to manage the daily finances of the company, making sure that the company make the right decision to give shareholders better return.

You can find his profile at:

http://my.secondlife.com/sebastian.caffarelli

~Shannen*Zhora~

Managing Director (MD)

Mrs. Zhora has been in Second Life since 2007 and she has been in other type of businesses before and she is well known for her organisational skills in managing day-to-day operation of a company.

Her role as MD includes, but not limited, to managing the shops and affiliations with landowner and business owner, affiliations with other prestigious SL social groups, main promotions responsibility such as entering fashion shows and any other events, managing inventories, plant & equipments, buildings, textures, also day-to-day operation of the company as a whole.

You can find her profile at:

http://my.secondlife.com/shannen.zhora

~Asiana*Jewell~

Creative & Designs Director (CDD)

Ms Jewell has been in creative business in her real life. Her taste for fashion is none to compare.

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As CDD, her role is, but not limited to, to find new trend-setter designs and creativities, communicating with designers and making sure that designs are delivered right on time. She will be in charge also as the head of ~S*W~ event organisers.

You can find her profile at:

http://my.secondlife.com/asiana.jewell

~Vanessinha*Vectoscope~

Store & Event Manager (SEM)

Ms Vectoscope has been in fashion industry since 2009. She is currently also a model at MT Hairstyle Model and writer at RADAR Magazine.

She also has her own blog at http://vanessinhavectoscope.blogspot.com/

You can find her profile at:

http://my.secondlife.com/vanessinha.vectoscope

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financial information

our current financial situation

At the time of writing, ~S*W~ has assets backing in total of L$ 412,800. Mr Caffarelli has injected about L$600,000 part inclusive of the assets and for operational cost.

Historically, ~S*W~ earned around L$5,000 per week with only about 60 collections. Due to the cost to own land for the main-shop, ~S*W~ has to stopped expanding collections of designs and later on moved to a smaller land.

With the global financial crisis, ~S*W~ survived with an income of L$5,000 per month and expenses of $3,000 with no additions of designs.

our financial target

We believe that we can achieve growth of sales to L$5,000 per week. With the same ratio of expenses, this will target a profit of $2,000 per week or L$104,000 per annum. We will thrive to achieve this by the end of next financial year, 30th June 2012.

Our plan for expansion will not stop as we believe that our brand is one of our strengths. We will maintain and keep improving on brand awareness, of our exclusivity and elegancy for our members.

our plan for the investments

Monies from Initial Public Offering will be used for:

Expansion of designs collections by at least 52 – 70 designs per year to achieve target of at least 250 designs by 2013. Each designs will cost around L$3,000 to produce. This will be our main focus.

Brand awareness/reputations improvements. Once again, we believe this is one of our main strengths and we need to maintain and improve the presence of the brand. It is part of our main assets.

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our targets/goals up to financial year ending 30th June 2012

We will thrive to achieve the following:

Sales figures of L$5,000 per week based on our historical sales figures. This will be our main focus. We believe this is achievable as we have achieved this in the past.

Improved brand awareness/reputations improvements. Increasing our membership based from 200 to more than 500.

Increasing our design collections to at least 150 designs.

Consistent payment of dividends to shareholders every 6 months starting 15th January 2012.

shareholders expectation

We will thrive to pay out dividends every 6 months starting by next half financial year. We would like to ask shareholders to bear with us during the initial period of expansions. Whilst we cannot specify of the amount of dividends but we will give our best to always pay 40% of net profits as dividends, 40% for expansion, and 20% for future contingencies.

how to invest

1. If you have not yet open an account with SL Capital Exchange follow the instruction below, “how to open an account with SL Capital Exchange”

2. Drop notecard to Sebastian Caffarelli with your full SL name. We will invite you to join SW Shareholders group.

3. We will notify you at least 24 hours prior the starting of SW IPO. 4. Login to SL Capital Exchange website and click the IPO menu. SOW will be listed

there.

how to open an account with SL Capital Exchange

1. Go to SL Capital Exchange HQ at Crystal Springs Sim (191, 192, 27). 2. Goto the one of the ATMs available (you have to go near the ATM) and pay L$1

to open an account with SL Capital Exchange. The ATM will then whisper you, your SL Capital Exchange password.

3. Login to www.slcapex.com using your SL first name and last name and the password you have been given of the ATM.

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our ipo proposal

Stock Symbol SOW Company Name Socialite Wardrobe Company Tagline Nothing But The Best! CEO's Real Life Name Christopher Emmanuel (SL: Sebastian Caffarelli) CEO's Real Life Location New South Wales, Australia Board of Directors Chief Executive Officer: Sebastian Caffarelli Chief Financial Officer: Sebastian Caffarelli Managing Director: Shannen Zhora Creative and Designs Director: Asiana Jewell Total Shares to Create 3,500,000 Shares to IPO 875,000 IPO Price L$ 1.00 IPO Days 60

Cash on hand L$ 30,000.00 Land owned 4,608 sqm

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Tangible Assets L$ 412,800.00 Monthly Income L$ 5,500 Monthly Expenses L$ 3,500 Name for Chairman's Letter Welcome to Socialite Wardrobe Chairman's Letter Dear Shareholders, My name is Sebastian Caffarelli and I am the chairman and CEO of Socialite Wardrobe (SW). First, I would like to express gratification to Skip Oceanlane for the opportunity to list my business here at SL Capital Exchange (slcapex). Our vision is always to provide nothing but the best of our divine, sexy & classy batik, kebaya, haute couture & casuals. SW was established by two wonderful sister, Shannen Zhora and Asiana Jewell, back in 2009. Soon the business grows at a pace where funding become essential. That was when I gladly joined the team as I can see their passion and I love their vision and products. It doesn't mean that we haven't got our difficult moments. We have invested heavily in SW and there are times when we have to made difficult decision, ie. moving our mainshop to a smaller place from a whole sim which we bought because the sim was actually distracting our focus on growing SW business. Now after one and half years, we are proud to say that we are better managed, profitable, more focused and stable. We are now in the stage of expansion and that is when I met Skip and where we discussed the possibility of listing SW with SLCapex. We love to share our plans and vision for the coming years where we are planning to grow the number of our product line by 300% in three years time. Thank you once again for allowing me to present Socialite Wardrobe to you.

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I hope we can joint hands together to build a strong presence for Socialite Wardrobe in SL to be one of the best in Second Life world. Regards, ~Sebastian*Caffarelli~ Chairman Business Overview Socialite Wardrobe focuses on exclusive traditional Batik and houte couture fashions. Our product lines have grown to 82 products at the moment of writing. We have operated by selling our products through our mainshop and partners. We have been reviewed by few of SL famous editorial, ie Men's Second Style. Please contact Shannen Zhora for more information or visit the mainshop @ Endless Love Coord: 198,163,22. Regards, Sebastian Caffarelli CEO Socialite Wardrobe Business Strategy Our strategies are as follows: 1. Expanding the range of our product lines by 300% by the end of 2013. By the end of 2013, we expect to have at least 250 product lines. 2. Promotion of new releases by hosting SW own fashion show events. 3. Establishing more affiliates with landowner or mall owners or small business owners. Any shareholders who wants to be a part of this can contact SZ or SC. 4. Establishing connection with more social group. Any help from shareholders will be appreciated. 5. We will be posting our financials every six months, half yearly and full year, roughly in January for half year financials and July for full year financials. This is due to RL commitments as well. 6. We will be posting interim financials every six months, in October and April. 7. We will be posting announcement of dividends 14 days after posting of our half-year and full-year financials. Our dividends will be paid 14 days after the announcement. There won't be dividends paid on the basis of interim financials. 8. We will do Annual General Meeting (AGM) every year in around Mid Oct/Nov.

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9. The Board of Directors will meet twice a year (inclusive of AGM) to discuss any interim agenda. Disclaimer: This list is final at the time of writing but can be changed without notice by the discretion of the Board of Directors. Business Strengths 1. Young and robust company 2. Exclusive brands 3. Focus on traditional fashion (Batik) - note: we have the biggest Batik collections in SL. 4. Shannen Zhora is a long standing player in Second Life with track record of managing store to success. 5. Sebastian Caffarelli is a public accountant and has been dealing with various types of clients ranging to 20M AUD. 6. Asiana Jewell is an outstanding business woman with vast of talents in designs and creativity. Disclaimer: This list is final at the time of writing but can be changed without notice by the discretion of the Board of Directors. Use of Capital 1. Expanding of product lines, which will cost around L$ 300,000 per annum. 2. Hosting SW own fashion show as the main promotion for new releases, cost to be confirmed. 3. Negotiation with Mall, land and business owners to join us in our SW Partners programme, commission cost will be around 40%-50% of turnover generated by the partners. 4. Buying new mainshop land (expanding to a bigger land and shop) to accommodate the expanding product lines, cost to be confirmed. 5. Land tier, cost around L$ 150,000 per annum. 6. Other promotion, cost around L$ 200,000 per annum. Disclaimer: This list is final at the time of writing but can be changed without notice by the discretion of the Board of Directors. Risk Factors 1. Sales not picking up with the cost. 2. Economic of the world in general, specifically economy of SL world. 3. Consumer trends, if the interest in traditional, exclusive, trendy, and elegant changed dramatically. 4. Linden Labs company stability. Disclaimer: This list is final at the time of writing but can be changed without notice by

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the discretion of the Board of Directors. Management Chief Executive Officer: Sebastian Caffarelli Chief Financial Officer: Sebastian Caffarelli Managing Director: Shannen Zhora Creative and Designs Director: Asiana Jewell

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contact information

For further information about Socialite Wardrobe or to enquire about the IPO, please contact us and we will be happy to address any questions that you may have.

Contact person for:

1. Company or Financials

Sebastian Caffarelli

CEO Socialite Wardrobe [email protected]

2. Operational, Affiliates, or Joint Ventures

Shannen Zhora

MD Socialite Wardrobe [email protected]

3. Creative events & Designs

Asiana Jewell

CDD Socialite Wardrobe [email protected]

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Thank you for taking the time to review our

offer.

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Socialite Wardrobe Headquarter: Kowari Sim 106/89/94

Main Shop: Endless Love Sim 198/163/22