WHAT IS & ISN’T RESONATING IN #SOCIALTV @petehotchkiss THE GOOD, THE BAD & THE UGLY
WHAT IS & ISN’T RESONATING IN #SOCIALTV
@petehotchkiss
THE GOOD, THE BAD & THE UGLY
ENCOURAGE SHARING THROUGH CONTENTENGAGE, INFLUENCE & INSPIRE
GUIDE THE CONVERSATIONCHALLENGE & REWARD THE AUDIENCE
ENRICH & EXTEND THE VIEWING EXPERIENCE
CONTENT CREATION @ THE CORE OF PRODUCTION
RECORD TWITTER ENGAGEMENT LEVELS ( 160k+ )OUTSTANDING ADDITIONAL CONTENT TO EXTEND THE VIEWING EXPERIENCE & GENERATE VIRAL BUZZ
SOCIAL ‘IS’ THE CONTENT
MIICRO EPISODES IN 140 CHARACTERS OR LESS
SOMETIMES CONTENT IS A CHALLENGE
CURATION NOT CREATIONEMPOWER THE AUDIENCE TO BE BOTH THE CREATOR & CONSUMER
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THE LANNISTERS TWEET THEIR REGARDS
ç√210k+ TOTAL TWEETS FOR SEASON285m+ REACH
DOUBLE ‘O’ SHAZAM
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OPPORTUNITIES FOR ADVERTISERS WITHIN AUGMENTATION BETTER TARGETED TO CONTENT?
IS THE AUDIENCE READY TO DRIVE PLOT?
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LOW ENGAGEMENT RATES SUGGEST THE AUDIENCE SHARE ON SOCIAL CHANNELS NOT LARGE ENOUGH TO DRIVE MAJOR PLOT DECISIONS
CONSUMPTION TIMELINES HAVE SHIFTED. HOW DOES THE SOCIAL EXPERIENCE EXTEND TO THIS?
FOR ADVERTISERS THE USERS ATTENTION IS ON THE SECOND SCREEN. IS DISRUPTING THIS THE OPTIMAL DIRECTION TO BE TAKING?
STILL A NEED TO CONVINCE CONTENT PRODUCERS THAT SOCIAL CAN PLAY A KEY ROLE IN THE PROMOTION & VIEWING EXPERIENCE
THANK YOU