Social Workplace For Govt 2.0

Social Media inside the Agency

BENEFITS BARRIERS

TECHNOLOGIES

The Governments Job:Never more important, never more complex.

Effects and Benefits

Enabling Technologies

Barriers

3 Points

• Social media tools make connections that drive collaboration and knowledge management.

• Culture is more important than technology.• New Technologies are pleasant to use, so

people use them.

EFFECTS AND BENEFITSEfficiency

Engagement

Innovation

COLLABORATION

Collaboration requires connections

People Information

Plans

Collaboration is many faceted

• Creative– Coordination toward

specific goals

• Connective– Ensuring like finds like

• Compounding– Ensuring Present finds past

Types Collaboration

Thinking Collaboratively

Prevailing Norms• Knowledge is power• I need to be perfect• Expertise• I’m on my own

Collaborative Norms• Sharing is power• We need to be perfect• Learning• I’ve got your back, you’ve

got mine• We improve each other

Values of the Collaborative Culture

• A shared sense of mission.– Very clear goals.

• Trust – it must be ok not to be perfect so as to pursue perfection together• Respect – it must be taken for granted that the people in the room are

good at their jobs.• A philosophical commitment to continual improvement

– Achievement enables further achievement.

• Collaborative teams– Find and solve problems fast

– Stay organized, focused and energized

– Are greater than the sum of their parts

TRANSPARENCY

Transparency: We can see each other

Visibility leads to understanding, sharing, learning

Benefits of Internal TransparencyOrganizational benefits:• I understand what you’re working on.• I see the type/quality of work you do• I get some insight into how you think

and how you work.• I can follow your best practices and

knowledge of company processes and resources.

• I can add/comment/question/direct your work

• I’m aware when we are working on similar issues or when problems arise.

• You get the same from me.

Personal benefits:• We are engaged, develop our

sense of teamwork and mission.• Our effort is seen, appreciated

and coached.• Cynicism, isolation and flailing

decline.• Integrity is encouraged.• We coach and support each other

– implicitly and explicitly

COMPOUNDING

Compounding: The key to efficiency

“If I have seen farther than others it is by standing on the shoulders of giants…”

- Sir Isaac Newton

Its not the wisdom of crowds – it’s the aggregated wisdom of

individuals.

Social Media Tools Capture Tacit Knowledge

• Most knowledge in the organization is tacit• It is nearly impossible to turn this tacit into explicit knowledge• Social media tools collect, and make tacit knowledge

retainable and findable.

“What if we simplified it by doing a transform?”

“We need to wait till the acme contract expires in Jan 09. Then we can.”

“Does anyone know who does the cost analysis?”

“Kyle in Waterloo does those. Ask him, he knows everything.”

ENABLING TECHNOLOGIES

Wikis

Profiles

Blogs

Tags

Tweets

Projects

Discussions

Current Technology offers tools to

• Get to know other people• Connect ideas and information to people• Find information and expertise• Get feedback and input• Identify clusters/communities of practice• Contribute information and expertise• Organize• Leverage the work of other people and of your own

Evils of Email

What goes through my head when I get this?

Facebook-ish Goodness: Transparency

Blog Goodness: Value in Rough Ideas

Profiles and Workplace networking

Wiki-ish goodness: The team notebook

• Finding the RIGHT level of organization for your goal and team.

• File sharing – no more emailing around and trying to figure out what the latest version is.

Twitter-ish goodness

• Buzz or murmur?• Awareness. • Sharing• Relationships• Quick and dirty, but good

Basecamp-ish goodness:

• organization that works for you rather than vice versa

THE BARRIERSTechnical

Cultural

Historical

Adoption:

• People use a tool when its easier to use than not to.

– Adoption = Benefit + Corporate Compulsion/Ease of Use + difficulty of task

– And Corporate Compulsion is a relatively weak multiplier.

• In recent years, consumer software has leapfrogged enterprise software in usability

– People are loosing patience with it.

• Web 2.0 Social media tools set high standards of usability in the consumer world

• The new consumer usability and integrate-ability bar will revolutionize the enterprise software industry.

• The dominant paradigm is still management by fear– Information is status – No incentive to surface Mistakes/problems – Blame outweighs accountability– No team benefit– Inefficient, error prone, and unpleasant

Collaboration isn’t normal

How do we make these changes?

• Start Small

• Lead by example– Ask questions– Show drafts – Ask for and respond to input

Example: Starting Small

Existing Infrastructure

Existing processes and information stores exist and contain important stuff.

People willtip the Balance

gradually

THE HARD PART

Change is

THE POINT

3 Points

• Social media tools make connections that drive collaboration and knowledge management.

• Culture is more important than technology.• New Technologies are pleasant to use, so

people use them.

Deb Louison LavoyDirector of Product MarketingDigital Media GroupOpen [email protected]

FacebookLinkedInAIM: DLLavoyTwitter: Deb_LavoyBlog: ProductFour.wordpress.com