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Social Web: The Evolution will betweeted., not televised. @BJORNLEE Optimatic
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Social Web: The Evolution Will Be Tweeted, Not Televised

Jul 09, 2015

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Technology

Bjorn Lee

As presented at IDC CIO event October 28, 2009 in Singapore
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Page 1: Social Web: The Evolution Will Be Tweeted, Not Televised

Social Web: The Evolution will betweeted., not televised.

@BJORNLEEOptimatic

Page 2: Social Web: The Evolution Will Be Tweeted, Not Televised

About

In partnership with:

Past Clients:

Page 3: Social Web: The Evolution Will Be Tweeted, Not Televised

@e27sg

Page 4: Social Web: The Evolution Will Be Tweeted, Not Televised

People 1.0

Page 5: Social Web: The Evolution Will Be Tweeted, Not Televised

People 2.0: All About the META

Page 6: Social Web: The Evolution Will Be Tweeted, Not Televised

Business 2.0: All About META

Page 7: Social Web: The Evolution Will Be Tweeted, Not Televised

A Galapagos Dilemma for CIOs?

Page 8: Social Web: The Evolution Will Be Tweeted, Not Televised

Systems? Business? People?

Page 9: Social Web: The Evolution Will Be Tweeted, Not Televised

1. Engage in-situ at hub-level, not just destinations

Page 10: Social Web: The Evolution Will Be Tweeted, Not Televised

2. Ban the site*, not the collaboration spirit.

“54% of companies ban Facebook, Twitter at work”

CIO.com, October 6, 2009

Enterprise Microblogging Social News Feed for office apps

* If you must

Page 11: Social Web: The Evolution Will Be Tweeted, Not Televised

3. Enable personalization with API mashups

Page 12: Social Web: The Evolution Will Be Tweeted, Not Televised

4. Mobile Dilemma: Joystick or Tricorder?

Page 13: Social Web: The Evolution Will Be Tweeted, Not Televised

4.1 Current Battlefield Status

Page 14: Social Web: The Evolution Will Be Tweeted, Not Televised

5. Tap the power of developer communities

+

“Tesco offers an API for its shopping.”

The Guardian, July 14, 2009

October 26, 2009

Page 15: Social Web: The Evolution Will Be Tweeted, Not Televised

6. “Hack” emerging markets with microtransactions

Low GDP/ Capita?MicrotransactionsMake millions from cents

Page 16: Social Web: The Evolution Will Be Tweeted, Not Televised

6.1 “Hack” emerging markets with microtransactions

Source: Benjamin Joffe, Plus8Star

Page 17: Social Web: The Evolution Will Be Tweeted, Not Televised

7. Location, Location, Location…

The location-based social game. (38 cities, October 2009)• “Check-in” at food and entertainment establishments. • Find new ways of exploring the city with friends. • Earn points and unlock badges. • Become a “mayor” and get freebies at your regular hangout joints.

Page 18: Social Web: The Evolution Will Be Tweeted, Not Televised

8. Gaming goes mainstream

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Thank you.

@BJORNLEEOptimatic