Social Virtual Reality - Pubcon 2016

@giovanni | 469.682.6978 | gallucci.net | [email protected]#pubcon

Social Virtual Realitygiovanni gallucci | gallucci.net


What Is VR?• Virtual Reality (VR): The use of

computer technology to create a simulated environment.

• Unlike traditional user interfaces, VR places the user inside an experience.

• Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds.

• 180

• 360

• 3D

• AR

• augmented reality

• immersive

• virtual reality

• VR


What Are We Talking About Today?Using 360 Video For Social Marketing


Why VR for Social?

It helps solve a number of problems social media marketers

have around engagement and awareness.


Immersive – users wearing a headset are completely immersed in the content. No distractions and 100% attention on the message.

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Engaging – users wearing a headset or watching on a

desktop or mobile device are physically engaged in the content like never before.

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Impactful – the intensity of a VR experience is greater than “2D” video. VR video generates strong emotions in its viewers which are linked to real

behavior change.

@giovanni | 469.682.6978 | gallucci.net | [email protected]#pubcon @giovanni | 469.682.6978 | gallucci.net | [email protected]#pubcon


“Oh my God, don’t take me out…”

“I’m ON the stage!”


Memorable – our brains are built to remember events linked to locations

and strong emotions. VR video experiences leave a heavier

footprint in the audience’s memory.


Novel – High media and public interest in VR.

Early adopters benefit from media exposure.


•What I looked for in new VR implementations for digital campaigns:•Different sectors in multiple industries•Creating new/exciting ways for users to interact with their brands

•Some stuff I’ve worked on

Examples Of Marketing Activations Using Virtual Reality


TheTeleporter



Marriott – The Teleporter• Oculus Rifts, heaters and wind jets to take users on a

trip to Hawaii or London from New York City.

• Helps position Marriott as a forward looking and relevant brand in the market.

• Combines visuals with the other senses, going beyond what it possible by just showing a 360 video.

• More than a one-off gimmick. Can be core to a marketing strategy when used properly.



Patron – The Art of Patron



Patron – The Art of Patron


Infiniti Driver’s Seat VR

@giovanni | 469.682.6978 | gallucci.net | [email protected]

TRIGGER WARNING#pubcon





@giovanni | 469.682.6978 | gallucci.net | [email protected]#pubcon @giovanni | 469.682.6978 | gallucci.net | [email protected]

The Traditional TV Commercial Reimagined in 360

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BMW - GiGi



Tips For Your First VR Project


Start Cheap & Experiment

$350 $500$350 $500? $5000

RicohTheta S

360fly4k

Samsung Gear VR

Kodak PixPro 4KVR360

GoProOmni


Don't make 'em puke.



It doesn't need to be a blockbuster


Set expectations internally and externally, expect the unexpected & plan ahead



You don't know VR unless you've tried VR


You’re gonna need a bigger

boat



It's a bucket-list

activity.Make it special


There are very few rules but the most important rule:

Plan in real reality…then double it


Be ready, get on site early, make mistakes, work hard, have fun, be creative, learn from your mistakes,

stay late, and blow peoples’ minds!


Thank Yougiovanni gallucci

twitter: @giovanniinstagram: @giovanni.gallucci

web: gallucci.net

Get the slides and videos at http://gallucci.net/pubcon

Social Virtual Reality - Pubcon 2016

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