Social Video Chart September 2012
Mar 28, 2016
Social Video Chart
September 2012
About the Social Video Chart
• Ebuzzing scans social platforms each month to retrieve metrics about videos published by brands.
• We produce this chart in EU5 (UK, France, Germany, Spain and Italy) as a video ranking based on a proprietary algorithm, incorporating numerous parameters including the number of views, interactions on Facebook (Likes + Share + Comments), mentions on Twitter, and backlinks.
• From this database we extract general information to give a view of the publishing activity by brand and sector
• In September 2012, this represents 3,269 videos and 403 brands for UK.
High tech is the top publising sector
25%
21% 12%
7%
6%
5%
4%
4% 3% 2%
Share of videos published High Tech
Other
Entertainment
Automotive
Games
Health & Beauty
Drinks
Fashion
Sport
Internet
Other
Source : Ebuzzing Social Video Chart, September 2012
Luxury features in the top 3 sectors
24%
13%
11% 11%
8%
7%
5%
4%
4%
8%
Share of views High Tech
Luxury
Games
Entertainment
Automotive
Drinks
Internet
Fashion
Sport
Other
Share of views = Total views by sector/ Total views
Source : Ebuzzing Social Video Chart, September 2012
Entertainment generates 1/5 of social interactions
20%
17%
12% 10%
11%
5%
5%
5%
4% 12%
Share of choice Entertainment
High Tech
Automotive
Luxury
Drinks
Media
Games
Fashion
Sport
Other
Share of choice = Interactions on Facebook for a sector / Total interactions on Facebook
Source : Ebuzzing Social Video Chart, September 2012
Restaurants are the most engaging
4.7%
3.6% 3.5% 3.5% 3.4% 3.3% 3.3%
3.1% 2.9%
2.5% 2.4% 2.4% 2.4% 2.0%
1.6% 1.4%
Interaction rate
Interaction rate = Interactions on Facebook/ Number of views
Source : Ebuzzing Social Video Chart, September 2012
The average video length is close to 4 minutes
1,498
320 283 275 233 227 220 197 190 189 168 164 143 141 124 112 109 106 106 81 73
Inte
rnet
Med
ia
Dri
nks
Ente
rtai
nm
ent
Ener
gy
Hig
h T
ech
Ave
rage
Gam
es
Co
nst
ruct
ion
Fin
ance
Tele
com
Au
tom
oti
ve
Res
tau
ran
ts
Fash
ion
Tran
spo
rt/t
o…
Spo
rt
Hea
lth
& …
Cle
anin
g
Luxu
ry
Ret
ail
Foo
d
Length of video by sector (in seconds)
Source : Ebuzzing Social Video Chart, September 2012
The first 10 brands represents 42% of total views
2%
2%
2%
2%
2%
2%
3%
3%
3%
3%
4%
5%
6%
11%
Gucci
Old Spice
Calvin Klein
Coca Cola
Red Bull
Sony
Prada
Volkswagen
Nintendo
National Geographic
Samsung
Christian Dior
Nokia
Share of views
Share of views = Total views of a brand / Total views
Source : Ebuzzing Social Video Chart, September 2012
Coca-Cola generated the most social interactions
2%
2%
2%
2%
2%
2%
3%
4%
4%
4%
6%
6%
7%
Disney
Duracell
Ford
Blackberry
Red Bull
H&M
Volkswagen
Nokia
National Geographic
Fox
Gucci
Samsung
Coca Cola
Share of choice
Share of choice = Interactions on Facebook for a brand/Total interactions
Source : Ebuzzing Social Video Chart, September 2012
Top brands by interaction rate
Interaction rate= Interactions on Facebook/ Number of views Videos > 10 000 views
9.2%
9.6%
9.7%
12.0%
12.2%
13.6%
14.5%
14.5%
14.7%
15.8%
16.9%
17.5%
18.5%
20.5%
Snickers
Bing
Canon
Quiksilver
FEDEX
Mercedes Benz
Blackberry
Ripcurl
Acer
Duracell
last.fm
Ben & Jerry's
Chanel
Ralph Lauren
Source : Ebuzzing Social Video Chart, September 2012
Focus on Health&Beauty
Herbal Essences is the top video publisher
46
40
16
11 10 8
5 5 4
Herbal Essences
Gillette Occitane Revlon Procter And
Gamble
Aveda Babyliss Estee Lauder
Axe
Number of videos published per brand
The analysis is based on 34 brands that published 208 videos in September
Source : Ebuzzing Social Video Chart, September 2012
Nu Skin is the most engaging brand
Interaction rate = Interactions Facebook for a brand/ Views for videos brand >1000 views
2%
2%
2%
3%
3%
4%
4%
13%
14%
16%
59%
Clarisonic
L'Oréal
Occitane
Bourjois
Lush cosmetics
Estee Lauder
Axe
The Body Shop
Clinique
Aveda
Nu skin
Interaction rate
Source : Ebuzzing Social Video Chart, September 2012