Social TV World Summit O Gers - 22 may 2012

© Endemol Worldwide Brands 2012 – Olivier Gers

2nd Screen – A Producer’s Perspective Agony and Ecstasy

Endemol is the largest independent television production company in the world, with subsidiaries and joint ventures in 31 countries. Endemol has a growing library of over 2300 formats (across genres including entertainment, reality TV, game shows, animation, comedy and drama). Endemol annually produces 10,000 hours of content across genres

…etc


The rise of social media


The rise of ‘smart devices’ in the living room


Of course, this is becoming “normal” to future audiences.

http://www.youtube.com/watch?v=APE8M9MeOWA



Social © Endemol Worldwide Brands 2012 – Olivier Gers

Anti-social © Endemol Worldwide Brands 2012 – Olivier Gers

The New Social? © Endemol Worldwide Brands 2012 – Olivier Gers

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Our philosophy © Endemol Worldwide Brands 2012 – Olivier Gers

Core elements of social TV

MULTI PLATFORM

PERSONALIZED

PARTICIPATORY

REAL TIME

CONVERSATIONAL

SOCIAL NETWORKS

APPS & WIDGETS

©David Wesson - 2012




Findings © Endemol Worldwide Brands 2012 – Olivier Gers

We need to make sense of it all…

? © Endemol Worldwide Brands 2012 – Olivier Gers

©Value Partners 2012

More than 85 companies now working on the

space

(http://www.Lostremote.Com/social-tv-companies/)

We need to work on open source

solutions

Let’s not kill the goose with golden eggs before it lays


We have an app bug

(Broadcast magazine May 18th 2012)

http://www.lostremote.com/social-tv-companies/





© Dontbethatguyfilms – 2012 - http://www.youtube.com/watch?v=Fzo_5q_dhIM

FIN…

@oliviergers


Social TV World Summit O Gers - 22 may 2012

Entertainment & Humor

olivier gers

new social

core elements of social

genres includingentertainment

reality tv

rise of smart devices

game shows

golden solutions