Social Tools to Super-charge Your Strategies

Social Tools to Super-Charge Your Strategies

Emma Still - @mmstll2.24.2015

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

Why are social tools important?

Tools allow us to connect more meaningfully with otherson the web.


• Strong connections

• Mutual connections

• Influential connections

• Shared interests

Meaningful connections




















• Age

• Geo

• Household income

• Personas


Allow us to focus strategies more intelligentlyand efficiently.


• When to post

• How to post

Intelligence + efficiency

I should tweet more at noon

I should post more on Thursday at 8pm

Light gray = my followers’ engagementBlack = my posting


• When to post

• How to post



• When to post

• How to post

• Buffer

• Tweetdeck

• Hootsuite


Allows us to determine what strategies are working and what strategies aren’t.


• Traffic

• Engagement

• Shares

Refine strategy


• Traffic

• Engagement

• Shares

Refine strategy


• Traffic: organic, referral, social

• Engagement

• Shares

Refine Strategy


• Establish meaningful connections

• Bring intelligence + efficiency to strategy

• Refine strategy


tools data-driven decisions opportunities for innovation

Questions?

AppendixBoard Deck – PinterestBuzzsumo – Twitter, Facebook, LinkedInCircle Count – Google+Demographics Pro – TwitterFacebook Insights – FacebookFollowerwonk – TwitterIconosquare – InstagramTrueSocialMetrics - multiple networksTwtrland – primarily Twitter

Social Tools to Super-charge Your Strategies

Social Media