Social TaggingReal Time Engagement Spontaneous Communities of Interest

Social Tagging Real Time Engagement Spontaneous Communities of Interest

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#SocialEngagement

◎Degree of participation

◎Activity / Interaction / Social exchange

◎Social Engagement vs. Social Network

#SocialTagging

◎Generate electronic tags / keywords

◎User generated

◎Describes / categorises

◎Tag clouds

#LiveTVInteractions

#CompetitorsOfTwitter

#CompetitorsOfTwitter

#RealTimeMessagingTools #Evolution

#RealTimeEngagement

◎What is it?

◎Marketing?

◎Examples

◎Impacts

- 80% within 24H

- 50% within 2H

#RealTimeEngagement

◎Post & FAQ > Tel. > Email > Chat > ?

$5 Trillion

Market Growth

#InternetOfThings #Automation

◎What is it?

◎Who is it for?

◎Examples

#MarketingOpportunities

◎Improved Brand Recognition

◎Opportunities To Convert

◎Increased Inbound Traffic

◎Decreased Marketing Costs

◎Improved Customer Service

#AlternativesToRealTimeCommunities

◎Traditional print / AV media

◎Read-it later app’s

◎Clubs and societies

◎Busy shopping street

◎Digital detox holidays

#For

◎Negative influence on society

◎Impressionable young minds

◎Hidden political agendas

◎Security of secrets

◎Curbing spread of wrong information

#CensorshipOfStreams

#CensorshipOfStreams

#Against

◎Propagating ignorance

◎Shaping young minds

◎Freedom of Speech

◎Modified Truth

#Issues #Pitfalls

◎Cost of buying attention

◎Excessive presence

◎Randomly chosen tags

◎Attention Deficit Trait (ADT)

◎Lack of security and privacy

◎Trolls

“

In fact, nearly 7-in-10 (69%)

global respondents to a recent

survey think face-to-face

interactions are being replaced

with electronic ones. - source Neilson survey in 2014

Pros

◎ Instant

◎ Broad audience

◎ Viral

◎ Market opportunities

◎ Save time

◎ Automated

#Conclusion

Cons

◎ Lack of security & privacy

◎ Herd mentality

◎ Viral

◎ Excess of presence

◎ Time consuming

◎ Lack of empathy

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#ThankYou #AnyQuestions

You cannot find us on Social Media:

@Virginia

@Ilya

@Piush

@Guillaume

3/12/2015