Social Summit: Time Management

Time Management and Social Media

Social Summit 2010

1.If I am on one social network, I’ve got to be on all of them

2.Social networks are for kids3.Social networks are for uploading videos of your kids

4.Social media takes too much time5.Social media is a waste of money6.Social media isn’t trackable7.Social media won’t help my business make money

7 Social Media Myths Debunked

If I am on one social network,I’ve got to be on all of them

Social media, just like traditional media,

doesn’t require your participation in every

area. Create as big or small of a

community as your are comfortable with.

Social networks are for kids

The average social network user is 37 years old.

source: Pingdom)

Social media is for people to upload videos of their kids

YouTube is the 2nd largest search engine behind Google…who

happens to own them.

Social media takes too much time

Your mileage may vary but roughly 1

hour a day or 5 hours a week can

maintain an effective social

media presence for a small business.

Social media is a waste of money

Facebook, Twitter, LinkedIn and YouTube – four of the top social

networking sites – are all free for businesses and individuals.

Social media isn’t trackable

There are more than 20 different social-media tracking tools for Facebook, Twitter and other

online-media sites.

Social media won’t help my business make money

Dell has made more than $1 million in the past 6 months utilizing

Twitter.

Process and Protocol

In order to successfully run a social media campaign

you have to have a process in place. Process

will increase accountability,

effectiveness and efficiency.

Schedule

How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?

Facebook Sample Schedule

Daily Update Status related informationComment on Wall postingsAdd links to recent articles or stories about the hospital WeeklyMessage Facebook Fans with programming and eventsAdd news stories/press to Facebook wallAdd relevant Facebook fan pages to your Favorites Assign duties

MonthlyDevelop talking points to utilize on Facebook for upcoming monthCreate photo albums of past events, employee profiles, etc…

Twitter Sample ScheduleDailyRespond to direct Tweets Review search columns and join conversation where appropriateRespond to search Tweets referring to relevant content

WeeklyFind and follow 10 new people Research competitors on Twitter for examples of best practicesIdentify 5-10 opportunities to RTIdentify 5-10 opportunities to respond to other TweetsAnalyze bit.ly linksAssign tasks

MonthlyReview website trafficReview Twitter AnalyticsReview trending keywords

Schedule

Tools

Having the right protocol and tools in

play will help you achieve a successful and well-managed

social media campaign.

Here are some tools we use and recommend…

Your Inbox

Set a reminder everyday to check or update your social networks and

set your social networks to update you through your Inbox.

Your Phone

About 1-in-3 adults now have phones with apps on them so use them!

Your phone will save you time when access social

networks on the go.

Your Team

There is no greater tool in your tool-kit than the team you work with.Encourage them to

embrace online networks, include it

their e-mail signatures, write blog posts, etc…

CoTweet

CoTweet is a Twitter application thathelps to organize your twitter stream,messages and friends.

Selective Tweets

Selective Tweets is a Facebook application that allows you to

update Facebook directly from Twitter, cutting out an extra step

and saving time.

Bit.ly

Bit.ly is a free URL-shortener which provides you with the opportunity

to shorten links and track them through social media.

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