SOCIAL MEDIA BOOSTS ADVERTISING ROI Twitter can help brands deliver 50% ROI on TV advertising. Yet most brands are still not fully leveraging TV appearances & PR opportunities through social media. That’s where we come in. We develop a content and promotional plan that incorporates ongoing advertising campaigns and public relations initiatives that engages your core audience. We execute on tactics to convert prospects into loyal customers by providing a targeted audience with the education and tools needed to not only buy your product or service but also become enthusiastic brand ambassadors. We make sure you’re not leaving money on the table. Source: SMG Twi.er Social TV Lab, June 2013 – June 2014
Social Strategy to Monetize Media Coverage
Jul 18, 2015
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SOCIAL MEDIA BOOSTS ADVERTISING ROI Twitter can help brands deliver 50% ROI on TV advertising. Yet most brands are still not fully leveraging TV appearances & PR opportunities through social media. That’s where we come in. We develop a content and promotional plan that incorporates ongoing advertising campaigns and public relations initiatives that engages your core audience. We execute on tactics to convert prospects into loyal customers by providing a targeted audience with the education and tools needed to not only buy your product or service but also become enthusiastic brand ambassadors. We make sure you’re not leaving money on the table.
Source: SMG Twi.er Social TV Lab, June 2013 – June 2014
OUR PROCESS
WE TARGET
WE ENGAGE
WE CONVERT
TRAFFIC: Unfamiliar with brand, but learn through SEO, targeted advertising and
media outreach.
LEADS: Learn about brand and take the next step to engage:
click, like/follow, visit the site, or sign up for a mailing list.
PROSPECTS: Take action on their
engagements by following calls to
action.
CONSUMERS: Buy!
THE TALK RESULTS
CLIENT A Facebook: +11% increase in fans Over 1,300 post engagements Ads converting at $0.25/fan (average ad rate per conversion is $0.50 - $1.50 per fan)
Twitter: +5% increase in followers 712 link clicks 185 mentions
CLIENT B Facebook: +3% increase in fans Over 900 post engagements Ads converting at $0.30/fan (average ad rate per conversion is $0.50 - $1.50 per fan)
Twitter: +2% increase in followers 597 link clicks 233 mentions
TARGET: Partner with client PR team to identify media influencer to drive traffic and engagement. ENGAGE: Provided media influencer with discount code for fans and direct traffic to landing page containing purchase details, as well as a way to enter a social media giveaway to win the products featured on the show. CONVERT: Targeted Facebook ads used to promote giveaway directly to show fans driving more than 16,000 social media impressions. As well as collecting 600 new email addresses for client and seeing over 100 redemptions of the campaign coupon code.
ANOTHER EXAMPLE OF HOW IT COMES TOGETHER:
LET’S WORK TOGETHER!
Interested in TARGETING new consumers, ENGAGING your community, And CONVERTING your fans into customers? Visit DonnaAndNailah.com or email us at [email protected] for a free consultation and social media assessment.
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