Social sports poll overview short

Social Sports PollTM 2012 Opportunity

Understand your social & mobile fans, increase the value of your digital fanchise

Invitation only – confidential – invitation only – confidential – invitation only - confidential

Why the Social Sports PollTM?

• Most sports properties are struggling to keep pace with the rise of digital information and changes in digital technology

• And change in the social world isn’t slowing down

• In fact, fan behaviors and preferences are changing faster than ever

• Sports properties need help sorting the noise from the real value. They need information they can use at a price that fits their budgets.

• Social Sports Poll is a dependable, affordable resource which helps sports properties understand social and mobile fans, and gain insights that can lead to increased revenue from digital.

Pat Coyle is founder of the Sports Fan Graph TM and curator of the Social Sports Poll TM

Social & mobile sports fans on the rise!

Global Sports fans following sports properties

Sportsfangraph.com Social Sports Poll data 2011

400 million fans following sports

What is keeping your team from profiting?

5 billion mobile phones, 85% access Web

Where’s the revenue?

64% believe there is value in social…

But so far, all we can do is count followers and likes…

Team digital & marketing staffers are overwhelmed with data and vendors and new technologies and putting out fires and meetings and games and sponsor needs and owner demands and and and…

Join the Social Sports Poll1. Purpose – To help sports properties to better understand fan opinions, preferences and behaviors in

web, social media and mobile channels

2. Participants – qualified professional and college teams, sports media

3. Methodology – E surveys distributed via Facebook, Twitter, Web, E mail

4. Analysis - Coyle Media + Indiana University School of Sports Management lead by Galen Clavio, PhD.

5. Benefits – Valuable team specific + global market information, updated frequently, at a fraction of the cost it would take to do it on your own. Teams receive data / results from their fans along with a detailed report which reviews findings across all participating teams, and draws insights and application points.

6. Opportunity – In addition to reports and data, participating teams are invited to collaborate with other teams on conference calls and in face-to-face meetings to dig deeper and find more ways to apply the findings.

7. Timing – Surveys fielded quarterly to keep data fresh and relevant to the latest developments in fast-moving digital marketplace

Participating teams to date…

North America Australia Europe

…And growing!

NBA NCAA NFL NHL AFL / Rugby EPL / ICC

Sample data

• Social Media fan demographics, behaviors & preferences

• Mobile fan behaviors

• Web preferences

• Team attitudes

• And more

Let your fans direct your strategy

• Information resource• Ongoing stream of data• Global perspective• Collaborative• Targeted• Efficient• VALUABLE

Use Social Sports Poll to sharpen your strategy, and drive ROI from social & mobile

Social Sports Poll TM

Build the value of your FANchise

Pat [email protected]

To learn more, and to put the power of the Poll to work for you, contact: