Social Software Delivers Real Business Value Jon Mell Portal and Social Software North East Europe
Jan 03, 2016
Social Software Delivers Real Business Value
Jon MellPortal and Social SoftwareNorth East Europe
PEOPLE are core to every BUSINESS
By nature, PEOPLE are SOCIAL
SOCIAL NETWORKS are on the rise in the consumer space
Leverage this SOCIAL CONCIOUSNESS
in your business
We don’t just make social apps…we make your apps social
Why should I use social software? And why now?
Vitamins or Aspirins? Address the headache
Where does it hurt? Describe the pain
Who’s Who in the Zoo
Profile Page Know and be known
Knowledge Sharing Gap
Tags
Communities
Blogs, Wikis, Forums…
Email Hoarding of Business Information
Team library
Easy access from desktop applications
Organizational boundaries
Social Bookmarks Finding
Social Bookmarks Tagging
Maze to information
Available Information
Accurate Information
Credible Information
So you do a search and find something
Who created it? What experience or skills do they have?
What have others said about this?
How have they used it? How have they tagged it?
Virtual business card and more
Credentials directly from the content
Community and teams
Team places
Communities
It’s not as difficult as some imagine
It's taken ages to get here From Daniel Pink'sA Whole New Mind
Agricultural Age (farm workers)
It's taken ages to get here From Daniel Pink'sA Whole New Mind
Agricultural Age (farm workers)Industrial Age (factory workers)
It's taken ages to get here From Daniel Pink'sA Whole New Mind
Agricultural Age (farm workers)Industrial Age (factory workers)
Information Age (knowledge workers)
It's taken ages to get here From Daniel Pink'sA Whole New Mind
Agricultural Age (farm workers)Industrial Age (factory workers)
Information Age (knowledge workers)
Conceptual Age (creators & empathizers)
They see things differentlyRelate to functionListen to
ArgumentTendency to
focusSwayed by logic
Change is serious
Relate to designListen to storiesTendency to blendSwayed by empathyChange is fun
So…is your company considering the use of social software?
Don’t get trapped on the outside looking in
(1) Get started Don’t get stuck inanalysis mode
(2) Identify the “socially active”Who has already adopted these tools?
(3) Find the contributors Your high value experts
(4) Identify an executive sponsorThis is not a technology issueIt’s a social issue
Find someone who has
(or can catch) the vision
What makes “Social Software” a success?
It’s not measured in 100% involvement
What makes “Social Software” a success?
Major contributors account for about
15-20% of the total workforce*
* On average, your company may vary
It’s not measured in 100% involvement
What makes “Social Software” a success?
Major contributors account for about
15-20% of the total workforce*
To be considered a
Success, you just need to get these people to
be more productive* On average…your company may vary
It’s not measured in 100% involvement
That’s “why”…for “what” and “how”
Who’s Who in the Zoo?Profiles
Knowledge Sharing GapTags, Communities & Forums
Email HoardingShared content in context
Organizational BoundariesSocial Bookmarks
Maze to infoCredibility & value thru all
contentDisparate working & interest groups
Communities and Teams
and there’s more
Open discussionideas? questions? comments?
What do you think?
thank you it’s been my pleasure
Louis RichardsonWW Sales ExecutiveLotus Social Software
1741 Rugby RoadMarietta, GA 30062
Tel 678 264 [email protected]
Please go to www.thecollaborationsoapbox.com You can read any of the materials there, but we
would suggest you request to join the community so you can contribute and comment.