Social SEO? SRSLY? YES! And Here’s Why Mark Traphagen | Stone Temple Consulting @marktraphagen
Jul 16, 2015
Social SEO? SRSLY?YES! And Here’s Why
Mark Traphagen | Stone Temple Consulting
@marktraphagen
Are we not men?
But it’s not about Google+
Not about any particular channel
Your prospects are on the other side
Where’s
the
Crack?
One crack: Social SEO
What is Social SEO?
Social SEO Mythology
Ranking Correlation
Ranking Correlation
stonet.co/fbseo2013
stonet.co/fbseo2013
stonet.co/GoogleTweetIndexing
stonet.co/GoogleTweetIndexing
stonet.co/GoogleTweetIndexing
What about Google+?
stonet.co/gplusranking
stonet.co/CuttsSocialAuthority
The One Exception
stonet.co/GooglePlusSearchPower
stonet.co/GooglePlusSearchPower
What about the correlations?
No, just common to hot days
More likely cause
More likely cause
More likely cause
More likely cause
The Social SEO Cycle
1 Content
1. Content
2. Visibility
1. Content
2. Visibility
3. Audience
1 Content
2 Visibility
3 Audience
4 Fans
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
Organic SEO After Our Content “Hit”
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
Organic SEO After Our Content “Hit”
Let’s Connect!• www.stonetemple.com• +MarkTraphagen• @MarkTraphagen
THANKS!