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Social Selling: How LinkedIn & Twitter can increase Sales @NickyKriel #b2buk
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Social Selling. How LinkedIn and Twitter can increase Sales

Feb 21, 2017

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Nicky Kriel
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Page 1: Social Selling. How LinkedIn and Twitter can increase Sales

Social Selling:

How LinkedIn & Twitter can increase Sales

@NickyKriel#b2buk

Page 2: Social Selling. How LinkedIn and Twitter can increase Sales

90% of Buyers start online

Page 3: Social Selling. How LinkedIn and Twitter can increase Sales

86% of B2B IT buyers use social networks and content to help their

buying decisionSource: IDG Connect 2014

Page 4: Social Selling. How LinkedIn and Twitter can increase Sales

78% of Sales People using Social Media outperform their colleaguesSource: Forbes – The Future of Social Selling

Page 5: Social Selling. How LinkedIn and Twitter can increase Sales

#1 Attract

Page 6: Social Selling. How LinkedIn and Twitter can increase Sales

Personal Branding

Page 7: Social Selling. How LinkedIn and Twitter can increase Sales
Page 8: Social Selling. How LinkedIn and Twitter can increase Sales
Page 9: Social Selling. How LinkedIn and Twitter can increase Sales

Creating your own Content

Page 10: Social Selling. How LinkedIn and Twitter can increase Sales

Content

• Needs to fit in with the stage of the customer’s buying journey• Needs to answer

customer’s questions• Needs to be helpful and

interesting

Page 11: Social Selling. How LinkedIn and Twitter can increase Sales

When you share (other people’s content)

You get more benefits than cheap content

Page 12: Social Selling. How LinkedIn and Twitter can increase Sales

#2. Discover

Page 13: Social Selling. How LinkedIn and Twitter can increase Sales

Monitor for Mentions

Page 14: Social Selling. How LinkedIn and Twitter can increase Sales

Find out more

Page 15: Social Selling. How LinkedIn and Twitter can increase Sales

If you never listen….How will you know when

people ask friends to recommend products or services that you offer?

Page 16: Social Selling. How LinkedIn and Twitter can increase Sales

Search

Page 17: Social Selling. How LinkedIn and Twitter can increase Sales
Page 18: Social Selling. How LinkedIn and Twitter can increase Sales
Page 19: Social Selling. How LinkedIn and Twitter can increase Sales

#3. Nurture

Page 20: Social Selling. How LinkedIn and Twitter can increase Sales

You don’t ask for marriage on the first date!

Page 21: Social Selling. How LinkedIn and Twitter can increase Sales

Nurture by….• Engaging• Conversations• Helping• Introductions• Staying Top of

mind

Page 22: Social Selling. How LinkedIn and Twitter can increase Sales

Small gestures

Page 23: Social Selling. How LinkedIn and Twitter can increase Sales

#4. Convert

Page 24: Social Selling. How LinkedIn and Twitter can increase Sales

#5. Measure

Page 25: Social Selling. How LinkedIn and Twitter can increase Sales

Any Questions?Get in Touch

LinkedIn: Nicky KrielTwitter: @NickyKriel

Email: [email protected]: 01483 322033

nickykriel.comOr anywhere on Social Media