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Page 1: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Social Media Marketing

Bootcamp

Social Search Optimization (SSO)

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 2: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

What is Search Engine

Optimization (SEO)?

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http://www.omlogic.com/
Page 3: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 4: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

What is Social Media Marketing

(SMM)?

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http://www.omlogic.com/
Page 5: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 6: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Let’s distinguish this new paradigm!

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Page 7: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

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http://www.omlogic.com/
http://www.omlogic.com/
Page 8: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Search has gone Real Time

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http://www.omlogic.com/
Page 9: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Search has gone Social

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Page 10: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Search is now Local

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Page 11: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Search has gone beyond Search Engines

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Page 12: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

New Opportunities for Web Traffic

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http://www.omlogic.com/
Page 13: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Search has gone beyond PC

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http://www.omlogic.com/
Page 14: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Search Results have gone beyond Text

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Page 15: Social Search Optimization (SSO) Strategy Framework

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Traffic is NOT the Real Opportunity of

Social Search

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Page 16: Social Search Optimization (SSO) Strategy Framework

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=Social Search

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Page 17: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

What is the Opportunity of

Social Search?

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http://www.omlogic.com/
Page 18: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

1: Improvement in SEO Rankings

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http://www.omlogic.com/
Page 19: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

2: Increased Share of Search!

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http://www.omlogic.com/
Page 20: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 21: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 22: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

3: New Opportunities for Traffic!

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http://www.omlogic.com/
Page 23: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 24: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 25: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Visit http://www.MySunShineCandles.com

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http://www.omlogic.com/
Page 26: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

4: Jump Up Your Conversions!

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http://www.omlogic.com/
Page 27: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 28: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 29: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 30: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

How to win in this new paradigm?

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http://www.omlogic.com/
http://www.omlogic.com/
Page 31: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Be Visible on Relevant Social Media Channels

Groups

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http://www.omlogic.com/
Page 32: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Be Available through Google Local

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http://www.omlogic.com/
Page 33: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Inspire your Customers to Write About You

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http://www.omlogic.com/
Page 34: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Keep engaging & inspire your employees to do so

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http://www.omlogic.com/
http://www.omlogic.com/
Page 35: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Keep Releasing Latest Info about Your

Products/Services

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http://www.omlogic.com/
http://www.omlogic.com/
Page 36: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Integrate Social Media with Web Presence

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http://www.omlogic.com/
http://www.omlogic.com/
Page 37: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Produce Content Beyond Text Stories

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http://www.omlogic.com/
Page 38: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Opportunity of Integration

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http://www.omlogic.com/
Page 39: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Do keyword optimization across various channels

including on Twitter, Facebook

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http://www.omlogic.com/
Page 40: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Continue to Build Credibility

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http://www.omlogic.com/
http://www.omlogic.com/
Page 41: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Keep Strengthening Your SEO Presence

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http://www.omlogic.com/
http://www.omlogic.com/
Page 42: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Keep Listening

Tonality is Important

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Page 43: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Success Stories

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Page 44: Social Search Optimization (SSO) Strategy Framework

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© Digital Vidya

Thank You!

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http://www.omlogic.com/

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