26/06/2022 www.rba.co.uk 1 Social Search UKeiG, 28 th October 2014, London Karen Blakeman RBA Information Services [email protected]k www.rba.co.uk twitter.com/ karenblakeman Slides available on authorSTREAM, Slideshare and http://www.rba.co.uk/as / This work is licensed under a Creative Commons Attribution- ShareAlike License .
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Social, peer to peer, visual - “dark matter” of the Internet
Many experts, academics, researchers, industry gurus have active blogs
Blogs now incorporated into main search on Google and Google News – no separate blog search anymore
Great way to tap into expert knowledge especially with new and innovative technologies and industries
Essential for competitive intelligence and reputation monitoring
Twitter up to the minute but skewed view of what is happening
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Social media & professional networks
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Social is everywhere
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Social tracks you everywhere
Ghostery for Chrome
Lightbeam for Firefox
Authenticity and trust
Look at the biography or profile if there is one. Check out previous work, postings, tweets etc.
Who else is part of their network? Are they in any Twitter lists?
Who is linking or referring to the article and what are they saying about it
Put the posting, tweet or update into context
– look at the whole conversation or timeline, who else is contributing
Look for clues, what isn’t there?
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iPhone 4 to be recalled: it’s true – the Daily Mail says sohttp://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/
Phil Bradley's weblog http://philbradley.typepad.com/phil_bradleys_weblog/2010/06/incompetent-journalists-richard-ashmore-and-barbara-ellen.html Phil Bradley's weblog: Fair Play to Richard Ashmore http://philbradley.typepad.com/phil_bradleys_weblog/2010/06/fair-play-to-richard-ashmore.html
How Search Engines Discover Who You Are in the Semantic Web (and why this matters to your business) http://davidamerland.com/seo-tips/990-identity-and-reputation-in-the-semantic-web.html
Drinking water near some fracking sites is so heavily contaminated with methane that you can set fire to it
The Gasland movie: a fracking shame – director pulls video to hide inconvenient truths | Watts Up With That? http://wattsupwiththat.com/2011/06/04/the-gasland-movie-a-fracking-shame-director-pulls-video-to-hide-inconvenient-truths/
TRUE! But it is not CAUSED by fracking. People who live in this area have been doing this party trick since the 1920s/1930s long before fracking arrived.
RETRACTED: Long term toxicity of a Roundup herbicide and a Roundup-tolerant genetically modified maize http://www.sciencedirect.com/science/article/pii/S0278691512005637
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True or false:
Human meat discovered in McDonald’s factories in the US
NONSENSE - 'McDonalds Using Human Meat' http://www.hoax-slayer.com/human-meat-mcdonalds-satire.shtml
UK wind farms outperform nuclear power plants over 24 hours - Science - News - The Independent http://www.independent.co.uk/news/science/uk-wind-farms-outperform-nuclear-power-plants-over-24-hours-9809829.html
True or false:
UK wind farms produce more electricity than UK nuclear power plants
Adapted from Tim Green’s Ovenden Wind Farm, from Keelham http://www.flickr.com/photos/atoach/4847348944/
Adapted from SNappa2006, Sizewell B http://www.flickr.com/photos/snappa2006/6066467622/
Watts Up With That? | The world's most viewed site on global warming and climate change http://wattsupwiththat.com/
Latest Email and Social Media Hoaxes - Current Internet Scams - Hoax-Slayer http://www.hoax-slayer.com/ https://www.facebook.com/pages/Hoax-Slayer/69502133435
The Museum of Hoaxes http://hoaxes.org/
Snopes http://www.snopes.com/
Retraction Watch | Tracking retractions as a window into the scientific process http://retractionwatch.com/
Google and Bing are not very good at searching social media
Bing is slightly better than Google for but most of its social search options are restricted to people who are located in the US
Free third party tools searching social media give a superficial overview because of API limits but that may be enough (bear in mind you might miss essential information)
Priced services give more detail and analysis but you may still have to search within the network itself
Searching within the network/service gives you more options and access to more information
But some tools require you to sign in using your network ID
Bing gets personal
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Bing Adds New Twitter-Based Search Features - SEW http://searchenginewatch.com/article/2352874/Bing-Adds-New-Twitter-Based-Search-Features
Twitter Analytics is now free for all: so what can libraries get out of it? — Ned Potter http://www.ned-potter.com/blog/twitter-analytics-is-now-free-for-all-so-what-can-libraries-get-out-of-it Use Twitter well, as a researcher, and report on your success | A librarian abroad http://jennydelasalle.wordpress.com/2014/08/28/use-twitter-well/