Social ROI - Prove the value!

!!Social!ROI!–!Prove!the!value!Why!5,000!Facebook!Fans!not!(instantly)!increase!your!sales!!!

Social'ROI'Why$5,000$Facebook$Fans$not$(instantly)$increase$your$sales$

Start'at'the'Beginning.'With'Goals.'

You'Need'a'Strategy.'Period.'

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This'Confuses'you?'Welcome'to'the'Club!'

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Metrics'that'Matter'

Home'Sweet'Home'–'Use'Google'Analytics'

Nurture'Referral'Sources'

Understand'TrafIic'Sources'

Engagement'is'King'

Facebook:'The'ROI'of'Your'Friends'and'Fans'

Facebook:'Travel'Around'the'World'

Facebook:'Sources'of'Customer'Love'

Little'Birds'Can'Fly'High'

Twitter:'Keep'it'Simple'

Bit.ly'Links'Travel'Fast''

InIluence'

Klout:'Does'InIluence'Matter?'

Klout:'Yes,'but'Only'with'the'Right'Topics!'

Klout:'Content'that'Performs'

Bringing'it'All'Together'Measurement'Tools'

SproutSocial'

SproutSocial'

SproutSocial'

SproutSocial'

Measurement'Tools'

•  Hootsuite$www.hootsuite.com$•  ScupSocial$h>p://www.scup.com/en/$•  SproutSocial$h>p://sproutsocial.com/$•  Edgerank$Checker$h>ps://www.edgerankchecker.com/$

Last'but'not'Least'

Thank'You'for'Jumping'With'Us'

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Miriam$Christof$Cell:[email protected]$Skype:$miriam.christof$