Social Report: US 2013

2013

© 2013 Ticketmaster LLC

SOCIAL MEDIA BEHAVIOR

2

EXECUTIVE SUMMARY

The popularity of social media has continued to increase since last year’s social media report was released. This highlights the importance of understanding how live event attendees engage with social media and using this information to enhance their live event experiences. This report presents valuable and interesting findings on social media usage and compares this year’s findings to those from last year.

Social media usage among live event attendees increased significantly. 63% of live event attendees use Facebook daily,

up from 51% last year. 16% of attendees use Twitter daily, up from 11% last year.

Social media influences attendance. 32% of concert attendees who are on Facebook were influenced to attend a concert

by a Facebook post. 14% of sporting event attendees on Twitter were influenced to attend a game by a tweet.

Attendees interact on social media before, during and after an event. 40% of live family show attendees who are on

Facebook shared the experience or pictures of the show on Facebook. 42% of concert attendees on Twitter tweeted about

planning to attend a concert.

Many live event attendees are very likely to use social media and interactive seat maps in their purchase decisions.

47% of sporting event attendees who are on Facebook are interested in using an interactive seat map to see where their

Facebook friends are sitting. Furthermore, 19% of these sporting event attendees are Extremely Likely to use this

information to upgrade the seats they were planning on purchasing to be near their Facebook friends.


SOCIAL MEDIA BEHAVIOR

3

METHODOLOGY

An online survey was conducted among North American (US & Canada) Ticketmaster ticket purchasers in order to understand

their social media behavior. This is the second annual iteration of a survey originally deployed in December 2011. 2012 statistics are

provided in red type; 2011 statistics are provided in black type in parentheses.

Significant differences at the 95% confidence level across time points are denoted with arrows. The direction of the arrows ( )

indicates the direction of the change in percentages from 2011 to 2012.

Additional questions were added to the 2012 survey that were not asked in the 2011 survey. Questions that were only asked at

one time point are noted.

Attendees of music concerts, professional and college sporting events, live theater or arts events, and live family shows were

surveyed.

Survey invitations were sent to 200K US ticket purchasers – 50K per each event category.

2012 data was collected from December 7th to December 13th, 2012.

For calculating overall live event statistics, the collected data was weighted to represent the actual ticket sale distribution for

each event type category in the country.

Unweighted sample sizes (2011 sample sizes are in parentheses):

MUSIC

CONCERTS

2,095 (2,314)

PROFESSIONAL

& COLLEGE

SPORTING

EVENTS

1,412 (1,867)

LIVE THEATER

OR

ARTS EVENTS

1,747 (2,187)

LIVE FAMILY

SHOWS

1,379 (1,630)


SOCIAL MEDIA USAGE AND ENGAGEMENT LIVE EVENT ATTENDEES

Live event attendees have more friends on Facebook, follow more people on Twitter and use these social media sites more frequently compared to last year.

Q. How often do you use each of the following:

Q. How many friends do you have on Facebook?

Q. How many people do you follow on Twitter?

4

25%

76%

7%

8%

17%

6%

51%

11%

18%

66%

6%

10%

13%

9%

63%

16%

Facebook Twitter

Weekly

Daily

Never

Once a month /

Less frequently

8% 1%

11% 12% 13%

17% 15%

23%

12%

2%

15%

12% 12%

18%

11%

18%

0 1 2-5 6-10 11-20 20-50 50-100 100+

NUMBER FOLLOWING ON TWITTER +

On average, live event

attendees follow 44 (36) people

on Twitter.

8% 8%

12%

22%

33%

14%

4% 11% 11%

15%

23%

28%

9% 3%

0 - 25 26 - 50 51 - 99 100 - 199 200 - 499 500 - 1K 1K+

On average, live event

attendees have 289 (231)

friends on Facebook.

NUMBER OF FACEBOOK FRIENDS * FREQUENCY OF USE

2012

2011

2012

2011

Note: Population is Facebook (*) or Twitter (+) users.

Throughout this report, 2012 statistics are provided in red type

2011 statistics are provided in (black type in parentheses)


SOCIAL MEDIA INFLUENCE LIVE EVENT ATTENDEES

5

Q. Have you ever been influenced to attend a music concert / professional and college sporting event / live theater or arts event / live family show by a Facebook post / tweet / fan review?


Compared to last year, more attendees were influenced to attend live events by Facebook posts. Even with this increase, fan reviews still have more influence.

Influenced to attend a live event by…..

20% (20%)

12% (7%)

TWITTER

14% (12%)

15% (14%)

32% (30%)

33% (24%)

FACEBOOK

19% (14%)

30% (27%)

33% (36%)

48% (49%)

FAN REVIEWS

24% (20%)

56% (59%)

* +


SOCIAL MEDIA USAGE LIVE EVENT ATTENDEES

6

Q. Have you participated in any of the following activities on Facebook / Twitter:


Compared to last year, live event attendees who use Facebook are more likely to share the experience or pictures of the event on Facebook. Likewise, this year, concert and sporting event attendees are more likely to tweet about planning to attend an event than last year.

Tweeted about planning to

attend a live event +

42%

34%

27%

17%

36%

26%

23%

18%

Shared the experience or

pictures of the live event on

Facebook *

61%

54%

36%

40%

56%

49%

29%

35% 2012

2011


Q. Please tell us how interested you are in using an interactive seat map for music concerts / professional and college sporting events / live theater or arts events / live family shows:

Note: Population is Facebook users. Interested = Very or Somewhat Interested.

INTERACTIVE SEAT MAPS LIVE EVENT ATTENDEES

7

Interest in using an interactive seat map integrated with Facebook remains high. Overall, 46% (46%)

of live event attendees who use Facebook are interested in using an interactive seat map to see where their friends are sitting while 42% (42%) are interested in sharing exactly where their seats are with Facebook friends.

44% (44%)

42% (44%)

33% (31%)

40% (37%)

Share exactly where your

seats are with your Facebook

friends

49% (49%)

47% (47%)

33% (33%)

42% (39%)

See exactly where your

Facebook friends are

sitting


Q. On average, how many people do you tell about music concerts / professional and college sporting events / live theater or arts events / live family shows that you are interested in attending?

8

WORD OF MOUTH LIVE EVENT ATTENDEES

Word of mouth marketing remained relatively stable with the exception of concerts. Concert attendees tell 9 people on average about a concert they want to attend, up from 8 last year.

9 (8)

7 (7)

6 (6)

5 (5)


PURCHASER COMPARISON LIVE EVENT ATTENDEES

9

Customers who purchase though social media links such as those found on Facebook are younger than the average ticket purchaser.

SUMMARY

Social Media

Purchasers

Average DII 107 107

% Male 46% 47%

Average Household

Income 92K 94K

All

Purchasers

17%

24%

28%

21%

7% 3%

12%

23% 24% 23%

13%

5%

18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+

AGE COMPARISON

All

Purchasers

Social Media

Purchasers

Average Age 38.8 42.0

Source: Ticketmaster Transaction Database

Discretionary Income Index (DII): a measure of a customer's expendable income after known expenses. Scores range from 0 (Low) to 5,000 (High).


PURCHASER COMPARISON LIVE EVENT ATTENDEES

10

Customers who purchase tickets through social media links attend more events and spend more on them than the average ticket purchaser. They are especially more likely to attend concerts.

85%

5% 8%

2%

62%

15% 17%

6%

SUMMARY

All Purchasers

Social Media Purchasers

Social Media

Purchasers

Avg. Spend per Year $160 $126

Avg. Events per Year 1.27 .85

Avg. Tix per Year 2.95 2.25

All

Purchasers

Concerts Sporting

Events

Arts Events Family Shows

SHARE OF EVENT TYPE

Source: Ticketmaster Transaction Database

Note: Share of event type is a three year average.


CONCERT ATTENDEES

11


SOCIAL MEDIA USAGE AND ENGAGEMENT CONCERT ATTENDEES

Compared to last year, concert attendees have more friends on Facebook, follow more people on Twitter and use these social media sites more frequently.




12

21%

73%

6%

8%

17%

6%

55%

12%

15%

63%

6%

10%

12%

9%

67%

18%

Facebook Twitter

Weekly

Daily

Never

Once a month /

Less frequently

7% 1% 9%

12% 12%

17% 17%

25%

11%

1%

14%

11% 12%

17%

12%

21%

0 1 2-5 6-10 11-20 20-50 50-100 100+


On average, concert attendees

follow 46 (39) people on Twitter.

7% 7%

11%

21%

34%

15%

5% 9% 10%

14%

23%

30%

10% 3%

0 - 25 26 - 50 51 - 99 100 - 199 200 - 499 500 - 1K 1K+

On average, concert




2012

2011 2012

2011



13

Q. Have you participated in any of the following activities on Facebook:

Q. Have you ever been influenced to attend music concerts by a Facebook post?

Note: Population is Facebook users.

“Liked” an artist or band’s fan page

74% (72%)

shared that they were going to a concert

62% (61%)

shared the experience or pictures of the concert

61% (56%)

shared on an artist or band’s fan page

39% (37%)

made status updates about concerts

56% (48%)

shared or invited a friend to a concert

34% (30%)

have been influenced to attend concerts by a Facebook post

32% (30%)

More concert attendees use Facebook to engage with others about concerts compared to last year; the increases were significant for sharing the experience or pictures, making status updates and inviting a friend to a concert.

FACEBOOK ACTIVITIES CONCERT ATTENDEES


14

Q. Have you participated in any of the following activities on Twitter?

Q. Have you ever been influenced to attend music concerts by a tweet?

Note: Population is Twitter users.

Follow an artist or band

Tweet about planning to attend a concert

A tweet influenced them to attend a concert

66% (60%)

42% (36%)

20% (20%)

More concert attendees follow artists on Twitter and tweet about their plans to attend a concert compared to last year.

TWITTER ACTIVITIES CONCERT ATTENDEES


Q. Please tell us how interested you are in using an interactive seat map for music concerts:

Q. If you could see where your friends are sitting on an interactive seat map for music concerts, how likely would you be to:


24% of concert attendees who are on Facebook would be Extremely Likely to purchase a single ticket for themselves to be near Facebook friends after seeing where they are sitting on an interactive seat map.

15

INTERACTIVE SEAT MAPS CONCERT ATTENDEES

28% 28% 22%

14% 11%

10%

25%

17%

21%

19%

20% 24%

15% 24% 24%

31% 32% 26%

12% 10%

10%

21% 16%

19%

17%

18% 21%

19% 24% 25%

2012

2011

Upgrade what you

were going to

purchase to be able

to sit in the same

area as your friends

3

5 - Extremely Likely

1 – Not At All Likely

2

4

Purchase a single

ticket for yourself to

be near friends who

have already

purchased

Purchase tickets for

you and others to

be near your friends

INTEREST IN USING INTERACTIVE SEAT MAPS TO:


16

Q. Have you ever been influenced by fan reviews to attend music concerts?

On average, concert attendees tell 9 people about a concert that they are interested in attending.

The influence of fan reviews on concert attendance decreased, although they remain as influential as Facebook posts and more influential than Twitter posts.

WORD OF MOUTH CONCERT ATTENDEES

33% (36%)

have been influenced by fan reviews to attend concerts, a significant decrease from 2011.

1 2% (3%)

0 2% (1%)

2 - 5 50% (54%)

6 - 10 27% (28%)

11 - 20 10% (9%)

9% (6%) 20+

On average, how many people do you tell about a concert that you are interested in attending?

Average = 9.2 (7.8)

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wEfecW4weSMIJM&tbnid=kRXgV9XynKM5EM:&ved=0CAUQjRw&url=http://thesevensees.com/fan-reviews-the-hangover-part2/&ei=R_0SUfmHFYLKiwLtu4GYBg&bvm=bv.42080656,d.cGE&psig=AFQjCNEgiNMDfYWP1d4kullL3jAgHrRf1Q&ust=1360284728256543


17

Q. Which of the following deal-of-the-day sites have you purchased through? (Select all that apply)

Note: Travelzoo and AmazonLocal were not response options in 2011.

14% (15%)

OTHER

8%

8% (7%)

18%

4% (5%)

31% (26%)

50% (43%)

USE OF DEAL-OF-THE-DAY SITES CONCERT ATTENDEES

Groupon is still the most popular Deal-of-the-Day site among concert attendees and the market is growing – 50% purchased from the site, up from 43% last year.


18

DEAL-OF-THE-DAY SITE ENGAGEMENT CONCERT ATTENDEES

Q. On average, how many people do you forward deal-of-the-day offers to?

Q. How often have you purchased event tickets on deal-of-the-day sites?

Q. Thinking about your most recent live event purchase through a deal-of-the-day site... Were you aware of the event/artist before purchasing your tickets on the deal-of-the-day site?

Note: These questions were not asked in 2011. Population is deal-of-the-day purchasers (*) or live event deal-of-the-day purchasers (+).

3% (4%)

of concert attendees who have purchased through Deal-of-the-Day sites have bought event tickets many times on these sites.*

were not aware of the event before purchasing the ticket.+

were not aware of the artist before purchasing the ticket.+

45%

13%

On average, concert attendees forward Deal-of-the-Day sites to 2.1 (2.1) people.*


19

PROFESSIONAL AND COLLEGE SPORTING EVENT ATTENDEES


SOCIAL MEDIA USAGE AND ENGAGEMENT SPORTING EVENT ATTENDEES




20

1%

29%

75%

6%

7%

17%

6%

48%

12%

21%

63%

5%

9%

14%

10%

60%

18%

Weekly

Daily

Never

Once a month /

Less frequently

8% 1%

12% 13% 11%

17% 15%

23%

11% 3%

15% 14% 13%

19%

9%

16%

0 1 2-5 6-10 11-20 20-50 50-100 100+


On average, sporting event


on Twitter.

8% 8%

11%

24%

34%

13%

3% 12% 12%

16%

22%

27%

9% 2%

0 - 25 26 - 50 51 - 99 100 - 199 200 - 499 500 - 1K 1K+

On average, sporting event




2012

2011 2012

2011

Facebook Twitter

Compared to last year, sporting event attendees have more friends on Facebook, follow more people on Twitter and use these social media sites more frequently.



21


Q. Have you ever been influenced to attend professional and college sporting events by a Facebook post?


More sporting event attendees use Facebook to engage with others about games compared to last year; the increases were significant for most of the activities. Also, more have been influenced to attend games by Facebook posts.

FACEBOOK ACTIVITIES SPORTING EVENT ATTENDEES

“Liked” a team, league or player’s fan page

62% (59%)

shared that they were going to a game

48% (44%)

shared the experience or pictures of the game

54% (49%)

shared on a team, league or player’s fan page

27% (20%)

made status updates about games

48% (44%)

shared or invited a friend to a game

22% (20%)

have been influenced to attend games by a Facebook post

19% (14%)


22

Follow a team, league or player

Tweet about planning to attend a sporting event

A tweet influenced them to attend a sporting event

60% (54%)

34% (26%)

14% (12%)

More sporting event attendees tweet about planning to attend a game compared to last year.

TWITTER ACTIVITIES SPORTING EVENT ATTENDEES


Q. Have you ever been influenced to attend professional and college sporting events by a tweet?



23

INTERACTIVE SEAT MAPS SPORTING EVENT ATTENDEES

30% 32% 25%

15% 10%

10%

23% 17%

21%

19%

18% 21%

14% 21% 22%

30% 30% 26%

12% 9% 10%

20% 18%

19%

19% 19% 21%

19% 23% 24%

2012

2011

Upgrade what you

were going to

purchase to be able

to sit in the same


3



2

4

Purchase a single


be near friends who

have already

purchased


you and others to



Q. Please tell us how interested you are in using an interactive seat map for professional and college sporting events:

Q. If you could see where your friends are sitting on an interactive seat map for professional and college sporting events, how likely would you be to:


Compared to last year, more sporting event attendees who are on Facebook are Extremely Likely to upgrade the seats they were planning on purchasing to be near their Facebook friends.


24

Q. Have you ever been influenced by fan reviews to attend professional and college sporting events?

WORD OF MOUTH SPORTING EVENT ATTENDEES

On average, how many people do you tell about professional and college sporting events that you are interested in attending?

1 4% (5%)

0 9% (6%)

2 - 5 51% (53%)

6 - 10 23% (25%)

11 - 20 10% (7%)

5% (4%) 20+

Average = 7.1 (6.7)

24% (20%)

have been influenced by fan reviews to attend sporting events, a significant increase from 2011.

On average, sporting event attendees tell 7 people about a game that they are interested in attending.

The influence of fan reviews on sporting event attendance increased.



25

13% (11%)

OTHER

8%

9% (7%)

17%

3% (4%)

30% (23%)

49% (43%)

USE OF DEAL-OF-THE-DAY SITES SPORTING EVENT ATTENDEES

Groupon is still the most popular Deal-of-the-Day site among sporting event attendees and the market is growing – 49% purchased from the site, up from 43% last year.




27

LIVE THEATER OR ARTS EVENT ATTENDEES


SOCIAL MEDIA USAGE AND ENGAGEMENT LIVE THEATER OR ARTS EVENT ATTENDEES




28

32%

83%

9%

7%

18%

4%

41%

6%

24%

73%

7%

9%

16%

7%

54%

10%

Weekly

Daily

Never

Once a month /

Less frequently

11% 3%

14%

9%

17% 17%

10%

19%

13% 5%

18%

14%

10%

18%

9%

14%

0 1 2-5 6-10 11-20 20-50 50-100 100+


On average, arts event


on Twitter.

10% 12%

15%

21%

27%

12% 3%

14% 13%

20%

24% 22%

6% 1%

0 - 25 26 - 50 51 - 99 100 - 199 200 - 499 500 - 1K 1K+

On average, arts event attendees

have 249 (182) friends on

Facebook.


2012

2011 2012

2011

Facebook Twitter

Compared to last year, arts event attendees have more friends on Facebook, follow more people on Twitter and use these social media sites more frequently.



29


Q. Have you ever been influenced to attend live theater or arts events by a Facebook post?


FACEBOOK ACTIVITIES LIVE THEATER OR ARTS EVENT ATTENDEES

“Liked” a live theater or arts event’s fan page

43% (36%)

shared that they were going to an event

40% (37%)

shared the experience or pictures of the event

36% (29%)

shared on a live theater or arts event’s fan page

19% (14%)

made status updates about events

37% (30%)

shared or invited a friend to an event

20% (16%)

have been influenced to attend events by a Facebook post

30% (27%)

More arts event attendees use Facebook to engage with others about events compared to last year; the increases were significant for most of the activities. Also, more have been influenced to attend events by Facebook posts.


30

Follow a live theater or arts event

Tweet about planning to attend a live theater or arts event

A tweet influenced them to attend a live theater or arts event

22% (16%)

27% (23%)

15% (14%)

TWITTER ACTIVITIES LIVE THEATER OR ARTS EVENT ATTENDEES


Q. Have you ever been influenced to attend live theater or arts events by a tweet?


More arts event attendees follow an event on Twitter compared to last year.


31

INTERACTIVE SEAT MAPS LIVE THEATER OR ARTS EVENT ATTENDEES

Q. Please tell us how interested you are in using an interactive seat map for live theater or arts events:

Q. If you could see where your friends are sitting on an interactive seat map for live theater or arts events, how likely would you be to:



40% 39% 33%

18% 13%

13%

21%

16% 21%

12%

15% 18%

9% 16% 15%

41% 40% 36%

14% 10%

11%

18%

17% 21%

14% 16% 16%

13% 17% 16%

2012

2011

Upgrade what you

were going to

purchase to be able

to sit in the same


3



2

4

Purchase a single


be near friends who

have already

purchased


you and others to


17% of arts event attendees who are on Facebook would be Extremely Likely to purchase a single ticket for themselves to be near Facebook friends after seeing where they are sitting on an interactive seat map.


32

Q. Have you ever been influenced by fan reviews to attend live theater or arts events?

On average, arts event attendees tell 6 people about an event that they are interested in attending.

The influence of fan reviews on arts event attendance decreased, although they remain more influential than both Facebook and Twitter posts.

WORD OF MOUTH LIVE THEATER OR ARTS EVENT ATTENDEES

On average, how many people do you tell about live theater or arts events that you are interested in attending?

1 7% (5%)

0 3% (3%)

2 - 5 59% (64%)

6 - 10 22% (22%)

11 - 20 5% (4%)

3% (2%) 20+

Average = 6.1 (5.6)

56% (59%)

have been influenced by fan reviews to attend arts events, a significant decrease from 2011.



33

18% (15%)

OTHER

11%

9% (7%)

20%

4% (4%)

32% (26%)

51% (44%)

USE OF DEAL-OF-THE-DAY SITES LIVE THEATER OR ARTS EVENT ATTENDEES

Groupon is still the most popular Deal-of-the-Day site among arts event attendees and the market is growing – 51% purchased from the site, up from 44% last year.




34

DEAL-OF-THE-DAY SITE ENGAGEMENT LIVE THEATER OR ARTS EVENT ATTENDEES





5% (4%)

of arts event attendees who have purchased through Deal-of-the-Day sites have bought event tickets many times on these sites.*



42%

17%

On average, arts event attendees forward Deal-of-the-Day sites to 1.7 (1.8) people.*


35

LIVE FAMILY SHOW ATTENDEES


SOCIAL MEDIA USAGE AND ENGAGEMENT LIVE FAMILY SHOW ATTENDEES




36

1%

27%

80%

8%

8%

16%

5%

49%

8%

18%

72%

7%

10%

14%

6%

62%

11%

Weekly

Daily

Never

Once a month /

Less frequently

10% 2%

15% 15% 13%

16%

11%

17% 17%

2%

15% 14% 12%

18%

10%

13%

0 1 2-5 6-10 11-20 20-50 50-100 100+


On average, live family show

attendees follow 35 (31)

people on Twitter.

8% 8%

13%

24%

33%

11% 2%

11% 11%

15%

24%

31%

6% 1%

0 - 25 26 - 50 51 - 99 100 - 199 200 - 499 500 - 1K 1K+

On average, live family show




2012

2011 2012

2011

Facebook Twitter

Compared to last year, live family show attendees have more friends on Facebook, follow more people on Twitter and use these social media sites more frequently.



37


Q. Have you ever been influenced to attend live family shows by a Facebook post?


FACEBOOK ACTIVITIES LIVE FAMILY SHOW ATTENDEES

“Liked” a family show’s fan page

40% (34%)

shared that they were going to a show

35% (34%)

shared the experience or pictures of the show

40% (35%)

shared on a family show’s fan page

18% (12%)

made status updates about shows

37% (31%)

shared or invited a friend to a show

17% (15%)

have been influenced to attend shows by a Facebook post

33% (24%)

More live family show attendees use Facebook to engage with others about shows compared to last year; the increases were significant for most of the activities. Also, more have been influenced to attend shows by Facebook posts.


38

Follow a family show

Tweet about planning to attend a family show

A tweet influenced them to attend a live family show

14% (12%)

17% (18%)

12% (7%)

TWITTER ACTIVITIES LIVE FAMILY SHOW ATTENDEES


Q. Have you ever been influenced to attend live family shows by a tweet?


More family show attendees were influenced to attend a show by a tweet compared to last year.


39

INTERACTIVE SEAT MAPS LIVE FAMILY SHOW ATTENDEES

Q. Please tell us how interested you are in using an interactive seat map for live family shows:

Q. If you could see where your friends are sitting on an interactive seat map for live family shows, how likely would you be to:



36% 40% 30%

15% 11%

10%

21% 15%

21%

15%

15% 17%

13% 19% 22%

36% 38% 29%

11% 9%

11%

20% 18%

19%

16% 16%

18%

16% 19% 22%

2012

2011

Upgrade what you

were going to

purchase to be able

to sit in the same


3



2

4

Purchase a single


be near friends who

have already

purchased


you and others to


Compared to last year, more live family show attendees who are on Facebook are Extremely Likely to upgrade seats they were planning on purchasing to be near their Facebook friends.


40

Q. Have you ever been influenced by fan reviews to attend live family shows?

On average, live family show attendees tell 5 people about a show that they are interested in attending. The influence of fan reviews on live family show attendance remained stable.

WORD OF MOUTH LIVE FAMILY SHOW ATTENDEES

On average, how many people do you tell about live family shows that you are interested in attending?

1 9% (7%)

0 6% (6%)

2 - 5 60% (64%)

6 - 10 18% (19%)

11 - 20 5% (3%)

2% (1%) 20+

Average = 5.4 (4.8)

48% (49%)

have been influenced by fan reviews to attend live family shows.



41

16% (13%)

OTHER

11%

9% (8%)

20%

4% (3%)

33% (26%)

54% (43%)

USE OF DEAL-OF-THE-DAY SITES LIVE FAMILY SHOW ATTENDEES

Groupon is still the most popular Deal-of-the-Day site among live family show attendees and the market is growing – 54% purchased from the site, up from 43% last year.




42

DEAL-OF-THE-DAY SITE ENGAGEMENT LIVE FAMILY SHOW ATTENDEES





7% (4%)

of live family show attendees who have purchased through Deal-of-the-Day sites have bought event tickets many times on these sites.*



48%

19%

On average, live family show attendees forward Deal-of-the-Day sites to 2.6 (2.4) people.*

Social Report: US 2013

Entertainment & Humor

interactive

interactive

made status

social media

social media

bands fan

players fan

ticketmaster