Social Proof and Reference Group

PRESENTATION ON SOCIAL PROOF AND REFERENCE GROUP

GROUP NAME-THE PLAYZTAGLINE-MAKE SOME DIFFERENCE

PRESENTED TO-DR.ANANNYA DEB ROYPRESENTED BY-

BHANUSREE MALVIYADEBADIPTA GHOSH

NITIKA SINGHRAHUL HELA

DEPARTMENT OF FASHION MANAGEMENT STUDIESNATIONAL INSTITUTE OF FASHION TECHNOLOGY

KOLKATA

ACKNOWLEDGEMENT

We are highly indebted to my Dr.Anannya Deb Roy for his guidance and constant supervision as well as for providing necessary information

regarding the project & also for his support in completing the project.

OBJECTIVE OF THE PRESENTATION

Understand how reference groups influence consumer behaviour

Discuss the role of conformity as a social influence

Discuss the importance of word-of-mouth communication

Understand the nature of opinion leadership

Understand the impact of Groups and Social Networks

OUTLINE OF THE PRESENTATION

OPINION LEADER

FASHION BLOGGERS

REFERENCE GROUP APPEALS

REFERENCE GROUP

SOCIAL PROOF

SOCIAL PROOF

NORMATIVE

COMPARATIVE

REFERENCE GROUP

MEMBERSHIP GROUPSYMBOLIC GROUPFRIENDSHIP GROUPSHOPPING GROUPVIRTUAL GROUP

ADVOCACY GROUP

MEMBERSHIP GROUP

SYMBOLIC GROUP

FRIENDSHIP GROUP

SHOPPING GROUP

VIRTUAL GROUP

WORK GROUP

ADVOCACY GROUP

REFERENCE GROUP APPEALS

CELEBRITY APPEALSEXPERT APPEALS

CELEBRITY TESTIMONIAL

CELEBRITY ENDORSEMENT

ACTOR

SPOKESPERSON

EXPERTISE

CONFORMITY

FASHION BLOG

MICRO BLOGREWETTING

BRAND COMMUNITYKLOUT SCORE

MICRO BLOG

MICRO BLOG

REWETTING

KLOUT SCORE

WORD OF MOUTH

THE U.S. POSTAL SERVICE HOPES TO CREATE A BUZZ VIA WORD OF

MOUTH.

WORD OF MOUTH

Hoaxkill.com is a Web site dedicated to tracking hoaxes and debunking product rumors.

OPINION LEADER

For Creative Things For Spiritual Guideline

TAKE OPINION

Take Opinion with My Mother for Everything .

My Spiritual Master for My Spiritual Life.

My Seniors for Guideline for Future.

I think you should go “City Centre” for shopping

Take Opinion

You should try online shopping for “Electronics

TAKE OPINION

PRESENTER INFO

Name-Bhanushree MalviyaContact No-78796 [email protected]

PRESENTER INFO

Name-Nitika singhContact No-86973 [email protected]

Name-Rahul HelaContact [email protected]

REFERENCEShighered.mheducation.com/sites/dl/free/0074713493/.../ppt_ch14.ppt

www.slideshare.net/gautamvikas23/reference-groupswps.prenhall.com/wps/media/objects/2261/.../schiff_cb_ce_12.ppt

highered.mheducation.com/sites/dl/free/0074713493/.../ppt_ch14.ppt