social prez - mpcc - mholterhaus

• 1. Is this working? A conversation in five parts MPCC Campus Communicators July 29, 2009://holterhaus, integrated marketing

2. part 1/introductionsshameless promotion ://holterhaus is integrated marketing,with an emphasis on new media.I help organizations develop innovative ways to communicate with people. 3. about this conversation lets create an open dialogue, and let itevolve through these topicspart 2: deciding which channels to employ part 3: publishing useful content part 4: engaging different audiencespart 5: envisioning the future 4. pt 2/which channels to employ?image credit:D'ArcyNorman onflickr 5. factors to consider*ease of use skills and tech required *open vs. closed twitter vs. ning*deployment when to use 6. the importance of integrationfor instance: blogging write something interesting +flickr enrich it with photos/video + twitter/facebook make sure people know 7. example: virtual + physical events 8. pt 3/publishing useful content 9. locating and creating content*what do you already publish? *plan with editorial calendars*ask your community for ideas 10. when to solicit community content?*events who took photos?*exciting changes the new building*major challenges solutions, anyone? 11. for students, think: Yearbook 2.0 *recruit ambassadors to lead others*create a student-run editorial board 12. example: creating Fiskateers 13. pt 4/get communal engaging different audiencesimage credit:SeattleMunicipalArchives 14. who are you trying to reach?*current students?*prospective students?*parents? *colleagues?*the broader public? 15. your students and their parents arein your club.dont forget about influential colleaguesand the broader public. 16. expert positioning builds yourreputation outside of the club*are you talking about your schoolsniche, quirk, or specialization?*have you researched the broader social mediasphere? 17. example: 3M PSD blog strategy 18. pt 5/envisioning the future image credit: davidcrow on flickr 19. what is social media replacing?*phone calls, email (to some extent), television*on average, US teens spend 9 hours per week on social media sitessource: Pew Internet & American Life Project 20. the next big thing?*there will be many (each year) *mobile usage of SM will increase*video, too anyone can create and edit*better integration, ease of use 21. how to keep up?*use it socially and professionally *read a handful of good blogs*events the MN social mediacommunity is very robust 22. further reading/thought leadersMashableJoseph Jaffe Chris Brogan Zeus JonesHello Viking Social Media Breakfast MSPYour 14-24 year-old relatives 23. thank you/mark holterhausmobile: +1 763 229 2995twitter: mholterhaus skype: mholterhaus email: [email protected]: holterhaus.com blog: housekept.blogspot.com