Social on a shoestring. Small charities communications conference, 23 September 2016

Social on a shoestringHow to make the most of social media

What we will cover

• Overview of social stats

• Why you can't ignore social

• What does good social media look like?

• How to create compelling content

• How to manage your social media

• What does success look like?

Social stats

LinkedIn has 450+ million users with 21 million in the UK

Why you can’t ignore social

• Most people are on social and expect you to be there

• People are talking about you on social anyway

Social is best used for

• Raising awareness

• Customer service

• Listening

• Marketing

• Fundraising

• Gathering feedback

Raising awareness

Customer service

Signposting

Listening

Social media is a great listening tool

It can help you gauge how your audience feels about certain issues

And what people are saying about you…

Newsjacking

Fundraising

Feedback

How to create compelling content

• Know your audience

• Jab, jab, jab, right hook (the softening blows before the ask)

• Rule of thirds –

One third: your own content

One third: sharing other people’s content (relevant to your audience)

One third: engaging (replying, liking etc)

• Images or video get more engagement

How to manage social media

Social media is everyone’s responsibility

• Content calendar (Google Drive)

• Scheduling (on Facebook, Hootsuite or Buffer)

• Download Apps (Twitter, Facebook, Hootsuite)

Best times to post

Facebook Insights

How to measure your social media

• Set goals

• Use Facebook Insights and Twitter Analytics

• Measure numbers of retweets, clicks on links and new followers

• Measure which content gets the most engagement and why

• Keep an eye on the number of influencers connecting to you on social media

Useful social media tools

• For design: Canva and Pablo (by Buffer)

• To find influencers: Followerwonk

• URL shorteners: Bit.ly (can customize), Hootsuite, TinyURL

• To measure hashtag reach: Tweetreach, Followthehashtag

• Free photos: Canva, Flickr (creative commons), Gratisography, Unsplash,

Visit the CharityComms website to

view slides from past events, see what

events we have coming up and to

check out what else we do:

www.charitycomms.org.uk

23 September 2016

London

#CCsmallcharity

Small charities

communications

conference