Social Networks: Past, Present & Future. How Bitcoin & Blockchain will re-shape them

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Alejandro Sewrjugin, Hacktivist, Entrepreneur, Professor, Author

Founder “3rd Revolution” & vFound. Co-Founder “Mediation & Violence”, “Observador Global”, “Notio”, “The Top” & “U.C.R” website –among others-

Social Networks: Past, Present & Future

And How Bitcoin & Blockchain will re-shape them

UDTD, 7 de Julio 2015

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Marketing 2.0

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Corporate Impact – The “5 Rules to be followed”

• More than ever, TELL THE TRUE: it is necessary to promise ONLY what you CAN DELIVER. And react quickly when we made a mistake and solve it ASAP –instead of hiding it-

• TRANSPARENCY: be TRANSPARENT as much as possible in your relationships with Clients, Partners, Suppliers, Government, ShareHolders. Try to reflect this in your online communications and transfer that “feeling” to your wider community

• COLLABORATION: open up new communication channels for “online collaboration” so people can “express” their feelings and needs on your web presence – the risk of not doing so will be they will go somewhere else to address that and this will damage your Brand worst as you might find it months or years later and will be late to fix it-

• LISTENING: put your company in “listening mode”. See what people needs, demands. Every communication –good or bad- is an opportunity to learn

• INNOVATION: take advantage of this bi-directional communication and collective intelligence. Open up this opportunity to your “Community” to offer ways to propose new products, test new ones and and get new ideas from them

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Social Networks “DNA”

• Mercadolibre/Ebay: Social Network, Buying/Selling Hub

• Born Monetized

• Search Engine + Interest

• Core Business: Connect Supply & Demand for Products/Services

• Facebook: Social Network, Communication Hub

• Born Not monetized –later Facebook Ads-

• Multiple Interests

• Core Business: Connect people to interact and share information

• Twitter: Social Network, Conversational Hub

• Born Not Monetized –later Tweets Ads-

• Search Engine + Interests

• Core Business: Establishing dialogues, information sharing

• Zynga: It is created based on a business opportunity on Facebook

• Opportunities: services around social networks

• New competitors entering new niches ->Start-Ups with “Global Vision & Reach”

• Taking advantages of needs the bigger network is not providing –because of lack of volume for them, lack of “vision” –dangerous-, or it is not at “their core business”-

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Problems for Advertisers

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Advertising Industry - Online/Offline problems

• Only 14% of people

trust in online ads

ROI

• Million of Impressions for

few clicks

• Disruptive: “breaks”

online experience

• Lack of relevancy

THINK different!!

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EXPERIENCES

DREAMS

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CONTENT IS KING

Platform DOES NOT MATTER! It NEVER DID!!

Welcome to…..

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Long-Tail Concept

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Key Steps for an Effective Social & Online Network

Strategy

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Reputation and Brand Monitoring/Management

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SocialMention.com

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SocialMetrix.com

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HootSuite

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FixMyStreet.com

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Monitoring & Control

Google Adwords Keyword Tool

Google Trends

Google Analytics & Social CRM

Google Webmaster Tools

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How to measure Success?

Examples

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What is coming…

Bitcoin & Blockchain Technology

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INTERNET BIG BANG

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NETSCAPE & GOPHER

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BIG DATA

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ALGORITHMS

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Google Knowledge Vault / FB Open Graph

+

=

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Google Knowledge Vault

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DATA PROTECTION

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“SPHERES”

PUBLIC PRIVATE

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CRIPTOGRAPHY – SHA-2

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BITCOIN

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TECNOLOGY – SECURE“PROTOCOL”

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2 ICONOS DE INTERNET

• Waves: PC 1975, Internet 1993, Bitcoin

2014

• BreakThrough on Computer Science

• Resolves the “General Byzantine

Problem”

• If this would exist back in 1993, Internet

would be different –safer-

http://dealbook.nytimes.com/2014/01/21/why-bitcoin-

matters/?_r=0

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BLOCKCHAIN

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MANY TO FEW

MANY TO MANY

POWER

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NETWORK POWER

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P2P RELATIONS

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TYPE OF POWER

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NEW OPPORTUNITIES FOR SOCIAL

NETWORKS & OTHER SITES

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COINBASE

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BLOCKSTREAM

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GITHUB

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ENIGMA

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CRYPTO-APPS

1 satoshi today=0,0000516 – Online Voting

cost –in Argentina-= $1.026 –local currency-

ALL KIND OF CONTRACTS

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ENCRYPTED BASED EMAIL

http://protonmail.ch

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ENCRYPTED BASED “TWITTER”

http://twister.net.co

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ENCRYPTED BASED “FACEBOOK”

http://minds.com

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COMMUNITY BASED INTERNET

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ALGORITHMS TO RESOLVE HUMANITY

PROBLEMS AND DISEASES

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Follow Me: asewrjugin

THANK YOU FOR ATTENDING!