Social Networking at Work Survey Results
Nov 01, 2014
Social Networking at Work
Survey Results
Methodology
• Survey performed on Zoomerang
– Fielded online
– 346 responses
– Taken by US-based employees
Social networking at work
37%
34%
16%
8%
2%
2%
0% 10% 20% 30% 40% 50%
0
1 - 2
3 - 5
6 - 10
11 - 20
More than 20
Q1: On average, how many times per day do you access social networking sites such as Facebook or YouTube from work?
Reasons for social networking at work
Q2: What percentage of the time you spend accessing social networks while at work is for each of the following? (Must add to 100%) Means shown.
Business reasons 53.334%
Personal reasons 46.178%
Devices used
Q3: Considering the full amount of time you spend daily accessing social networks while at work, please indicate what percentage of that time is done via each of these devices. (Must add to 100%) Means shown.
Desktop or laptop computer 75.24%
Company mobile device 8.26%
Personal mobile device 15.22%
Other 1.38%
Work policies
5%
2%
0%
1%
36%
42%
14%
0% 10% 20% 30% 40% 50%
Access is blocked
Access blocked, access granted only in rare cases
Access blocked, access granted to those who have been through training
Access blocked, access granted upon request -- there are many users
No blocking, but they specify business use only
No blocking, no policy about use
No blocking, policy exists that encourages employee use
Q4: What best describes your company's policy concerning accessing social networking sites at work?
How important?
12%
20%
22%
12%
34%
0% 10% 20% 30% 40% 50%
Significantly relevant to my decision
Somewhat relevant to my decision
Neutral
Somewhat irrelevant to my decision
Significantly irrelevant to my decision
Q5: If a company had a ban on accessing social networks from the workplace, how relevant would that ban be when deciding whether or
not to work for the company?
Company presence
16%
36%
45%
1%
1%
0% 10% 20% 30% 40% 50%
Significantly impacts my opinion of a company in a positive way
Somewhat impacts my opinion of a company in a positive way
Neutral
Somewhat impacts my opinion of a company in a negative way
Significantly impacts my opinion of a company in a negative way
Q6: Does a company's presence in social networks impact how you feel about the company's brand? For example, if they have a Facebook page
or use Twitter.
Work breaks
Q7: How many times a day do you take the following breaks?
Mean Median
Snack or coffee 2.016 2
Smoking 0.346 0
Restroom 2.842 2
Social Networking 1.714 1
Facebook or no?
87%
2%
11%
0% 20% 40% 60% 80% 100%
Go to the restroom
Cross your legs and check Facebook
Bring your mobile device to the restroom with you to kill two birds with one stone
Q8: Answer the following scenario: You have 5 minutes until your next meeting and need to use the restroom, but you haven't checked
Facebook all day. You do one of the following:
Industry
82%4%
3%2%
1%1%1%1%1%1%1%1%1%
0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%
0% 20% 40% 60% 80% 100%
Technology and Software
Services
Agriculture
Consumer Products
Education
Insurance
Telecommunications
Automotive
Cable and Wireless
Credit Cards
Entertainment
Hospitality and Leisure
Non-Profit
Research
Transportation
What industry do you work in?
Job function
2%
1%
7%
29%
4%
24%
13%
2%
6%
1%
11%
0% 10% 20% 30% 40% 50%
Senior Executive
Vice President
Director
Manager
Supervisor
Associate/Staff
Technician
Administrative
Contractor/Consultant
Intern
Other, please describe
What is your job function/role?
Company size
19%
3%
5%
61%
6%
6%
0% 20% 40% 60% 80% 100%
Less than 500 people
500 to 1,000 people
1,001 to 5,000 people
5,001 to 25,000 people
25,001 to 75,000 people
More than 75,000 people
What is the size of your organization?
Gender
Male79%
Female21%
What is your gender?
Age
0%
3%
18%
20%
21%
18%
9%
6%
4%
0%
0%
1%
0% 10% 20% 30% 40% 50%
Under 18
18 - 25
26 - 30
31 - 35
36 - 40
41 - 45
46 - 50
51 - 55
56 - 60
61 - 65
66 - 70
Over 70
What is your age?