Social Networking for Events: Building Engagement Image credit: Eboy FooBar Poster Peter Hutchins, ASAE Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish
Social Networking for Events Part 3 of 3: Building Engagement
May 07, 2015
SocialFish present Part 3 of a 3 part series on Social Networking for Events and Tradeshows. Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved from Day One.
The recording is available here: http://bit.ly/9GXswq
The recording is available here: http://bit.ly/9GXswq
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Transcript
Social Networking for Events:Building Engagement
Image credit: Eboy FooBar Poster
Peter Hutchins, ASAELindy Dreyer, SocialFishMaddie Grant, CAE, SocialFish
Today’s Session
1. Introduction + recap of Part I & II
2. Why engagement?
3. Case Study: How ASAE does it
4. Over to you!
Why engagement?
The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
Remember this?... From the attendee point of
view
Backchannel(digital note passing)
Image credit: Naixn on Flickr
Curating content(photos, video, blogs)
Image credit: Tom Carmony on Flickr
Remote participation (and anticipation)
Purchased from iStockphoto
Attendee experience(learning / social)
Content capture(photos, video, blogs)
Now from the show organizer’s point of view
Word of mouth
Image credit: marfis75 on Flickr Image credit: Thomas Hawk on Flickr Visualization from Mentionmap
All of which help with...
Community building!
Image credit: o palsson on Flickr
Attendee experience
- connecting attendees, exhibitors, sponsors, show staff
- building buzz and excitement
- ensuring logistics run smoothly
- adding a conversation layer to the educational experience
The better the experience, the likelier they’ll return!
Image credit: marfis75 on Flickr
Content capture
- photos- videos- blog posts- livestreaming- Twitter conversation
- recordings- speaker promo- sponsor promo
- official blog posts- contests
- photos
OfficialUser-generated
Knowledge management / event archive / promo for next year...
Image credit: Thomas Hawk on Flickr
Word of Mouth
- Pre-show promotion and marketing- On-site sharing of content to virtual audience- Real-time feedback- Encouraging networking relationships- Enabling the long tail of conversation post-show
The community stays connected to the show!
Visualization from Mentionmap
Let’s see this in action.
Social Media Strategy At Its Most Basic
1. Listen – get into the tools and see what your community is saying
2. Engage – interact and participate with the community
3. Influence – mobilize the community
Why Use Social Media?
• Reach Your Existing Community• Expand/Create New Communities• Enhance/Support Existing Message
Distribution & Efforts• Observe Market Trends• Overall web market share of traffic
www.asaecenter.org
Engaging - Twitter
Leveraging Twitter Twitter accounts:
Let visitors subscribe to real time updates via Twitter
Provide fresh site content
Can use account or # to pull in updates
www.asaecenter.org
www.asaecenter.org
LinkedIn Group
www.asaecenter.org
YouTube Channel
Learning - Video: YouTube
www.asaecenter.org
Learning - Pictures: Flickr
Flickr BadgesFlickr accounts:
Engage members & visitors by allowingthem to uploadtheir photos
Provide fresh site content
Help staff captureevents and more
www.asaecenter.org
The Tangled Web…
Event Micro-Site
YouTube
Flickr
blog
Your Directory
TwitterYour
Org Site
Let’s answer some questions!
Over to you...
Lindy [email protected] @lindydreyer on Twitter
Maddie Grant, [email protected] @maddiegrant on Twitter
Peter HutchinsAmerican Society of Association [email protected]@PeterHutchins on Twitter
www.asaecenter.org
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