Social Networking & Blogging How to setup free and low cost blogging platforms, social networks and Internet marketing tools to promote your business. But before you get started, you will need to know how to write for the Internet. Bi P h CEO Brian P asch, CEO Pasch Consulting Group
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Social Networking & Blogging
How to setup free and low cost blogging platforms,social networks and Internet marketing toolsg
to promote your business.
But before you get started, you will need to know how to write for the Internet.
B i P h CEOBrian Pasch, CEO
Pasch Consulting Group
Terms of UseTerms of Use
The contents of the document are not to be copied, mailed, transmitted via email or altered digitally for any purpose other than to facilitate this seminar. All seminar attendees have permission to print or keep an electronic copy of this presentation in downloadable PDF format for their personal use and reference. p
Anyone or company interested in reproducing any part of these materials must first contact the author for permission. The logos, screen shots and graphics used in this presentation are the property of the registered companies and permission to use those items must be obtained directly by the rights holder.
Date of original publication: 5/7/2009. The screen shots presented in this webinar were taken before May 6, 2009. Changes made to individual websites after 5/6/2009 will not be reflected in this presentation.
• Don’t fill the description and teaser with fluff.
• Consider the first few words the most valuable.
• Use words that will cause the viewer to click on your listing.
• The description and teaser should pertain to the post.The description and teaser should pertain to the post.
• For press releases, teasers equate to META descriptions.
• For blog posts in WordPress, the ALL IN ONE SEO plug‐in will make it easy to create optimized META descriptionsmake it easy to create optimized META descriptions.
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Learning How to Write For The InternetLearning How to Write For The Internet
Body Copy (300 ‐500 words +)Body Copy (300 ‐500 words +)
• Separate you ideas in manageable paragraphs
• Incorporate your keywords and hyperlink them to appropriate internal or external sources.
• Using H1 H2 and H3 tags to separate main thoughts• Using H1, H2 and H3 tags to separate main thoughts
• If you are adding pictures, use ALT tags.
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Learning How to Write For The InternetLearning How to Write For The Internet
Hyperlinks and Anchor TextHyperlinks and Anchor Text
• Hyperlinks to internal pages show confidence.
• The words your hyperlink are very important
• Try to avoid hyper‐linking “read more” or other meaningless phrases
• Do not be afraid to link to reputable sourcesp
• Avoid linking to poor quality pages or websites
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Learning How to Write For The InternetLearning How to Write For The Internet
Tags & KeywordsTags & Keywords
• Blogs use tags to help index content pages
• Blog “categories” can often appear in URL strings so be selective in your choices for categoriesin your choices for categories
• Try to select keywords and tags that people would use in a search of your blog or on Google.
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Learning How to Write For The InternetLearning How to Write For The Internet
BookmarkingBookmarking• Digg.com
• Diigo.comgo co
• StumbleUpon.com
• Mixx.com
• Technorarti.com
Bookmarking, when done properly, can drive extra traffic to your blogs and press releases, as well as build links.
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S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
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S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
17
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
18
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
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Free Platforms That WorkPowerful Blogging Platforms
hMerchant Circle
Fast CompanyWordpress
Content DeliveryDelivery Platforms
BloggerVox
Merchant Circle Example Fast Company Example Wordpress Example 20
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
21
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
22
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
23
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
24
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
25
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
26
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics
27
S i K W b A & T lSetting up Key Web Assets & Tools
WordPress Blogger VoxMerchant
Circle
Twitter Facebook PRLOG Free Press ReleaseRelease
Webmaster Yahoo Site BudUrl Google Tools Explorer BudUrl Analytics