Facebook ACCOUNT OWNERSHIP % social networking account owners in ireland - Aug 2017 trend data % social networking account owners in ireland - aug 2015-Aug 2017 AUG15 JAN16 APR16 JUL16 OCT16 JAN17 59% 63% 64% 64% 67% 64% 0 10 20 30 40 50 60 70 80 90 100 linkedin AUG15 JAN16 APR16 JUL16 OCT16 JAN17 23% 28% 25% 27% 28% 29% 0 10 20 30 40 50 60 70 80 90 100 INSTAGRAM AUG15 JAN16 APR16 JUL16 OCT16 JAN17 19% 22% 23% 23% 25% 28% 0 10 20 30 40 50 60 70 80 90 100 TWITTER AUG15 JAN16 APR16 JUL16 OCT16 JAN17 28% 31% 29% 26% 25% 29% 0 10 20 30 40 50 60 70 80 90 100 GOOGLE+ AUG15 JAN16 APR16 JUL16 OCT16 JAN17 21% 25% 27% 26% 27% 26% 0 10 20 30 40 50 60 70 80 90 100 PINTEREST AUG15 JAN16 APR16 JUL16 OCT16 JAN17 14% 15% 16% 16% 16% 19% 0 10 20 30 40 50 60 70 80 90 100 apr17 59% 27% apr17 aPR17 28% APR17 APR17 APR17 25% 25% 15% 64% aug17 28% Aug17 Aug17 24% 27% aug17 aug17 27% Aug17 19% daily usage of those who have an account with the social networking platforms below, % that use it daily facebook instagram twitter google+ pinterest linkedin 71% (-1) 55% (-1) 36% (-3) 24% (+4) 19% (+8) 12% (+1) ( ) = change since apr 2017 6 4 % 2 4 % 2 7 % 2 7 % 2 8 % f a c e b o o k g o o g l e + i n s t a g r a m l i n k e d i n p i n t e r e s t t i n d e r t w i t t e r 4 % 1 9 % Ipsos MRBI social networking tracker - Aug 2017 Powered by: Ipsos MRBI Omnipoll Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every two weeks. For further informaon on Omnipoll please contact: For further informaon on Social Networking/Messaging trackers please contact: Belinda Norton [email protected] Phone +353 (0)1 4389000 Rebecca Porter [email protected]