Social Networking and Its Role Within Your Marketing Mix 6th jan 2011

Social Networking & Its Role Within Your

Marketing Mix

Date: 6th January 2011

Facilitator: Sammy Rose MBA, MCIMChartered Marketer

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Round Up

Research

Pricing

Planning

ProductProposition

TargetAudience

Sales & Sales Management

Competition

A.I.D.A.

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Specific Areas For Attention

Internet

Marketing

Social

Media

Customer

Relationship

Management

Protecting Your

Identity and

Ideas

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What is Social Media?

An online community that enables people to

share and exchange interests, ideas and activities.

i) Who here already uses social media?

ii) Keep your hands up if your primary objective for this was to find new customers?

iii) Keep your hands up if you have won new business as a result of this approach?

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How Effective Is Social Media As a Marketing Tool?

LinkedIn – In the UK, 1 person joins every second

Twitter – International growth rate of 752%

Facebook – Grown exponentially to 600 million

users since launch in December 2004

What Are Your Social Media Goals?

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Expand network of contacts

Get referrals. Engage with experts

Research your market

Ask questions. Get feedback

CollaborateWith colleagues, associates, suppliers & customers

Customer serviceCapture requests. Solutions out

Project your profile

Show credibility, personality and expertise

Improve your website optimisation

Inbound links. Increased traffic

Promote your business to target audiencesLocally, nationally & globally. Companies, groups, individuals

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Social Media Challenges:-

•Time

•Content

•Response

•Fit

Product•New product introduction•Product update•Product expansion•Gimmick application/usage

Markets•New type/size of customer•New location•Customers/Consumers/Influencers

Policy•Quality accreditation/approach•Awards•Ethics•Politics•Industry links

People•Who’s behind this business•Key shakers and movers within the business

•Achievers within the business•Charity/fund raising by personnel

Campaign Approach:-

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Formatting Your Campaign

Step 1: Develop the main article for your newsletter –

Issue mid month (coincidental)

Step 2: Post 3 teasers onto your social networking sites –

(Pre, coincidental and post)

Step 3: Update your blog with the weekly latest

Step 4: Tweet 3/4 times per week on the monthly theme

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Other Support Mechanisms

•You Tube

•SlideShare

•Chat Forums

•Wikipedia

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Monitor Progress

Primary Tools - Google Analytics

Secondary Tools - Ask people how they came across you.

-Note the direct connections, such as someone joining your group, page etc.

Log these latter results as a graph, so that you can see what’s happening

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Options…..

Online Communities

Micro Blogging

Blogging

Cont……..

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Share Visuals

Bookmarking

Tracking

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Round Up

•Cost

•Time Investment

•Target Audience

•Commitment