collaboration & design processes within human social networks Design is one of the most innovative field of the new economy. It’s perhaps the first to have grasped the potential within social networking and collaborative approaches. It’s trying to shift the focus to user as an individual, to one where user is inserted into a larger social organization. As the user entered into a big network, more extensive than the working/professional one, it's good to define a collaborative strategy for not isolate the user from these networks. The web, on the one hand, offers effective and useful services; as esign brings with it principles and methodologies which are formalized in terms of participation and collaborative work. Il design è uno dei settori più innovativi della nuova economia. È forse il primo ad aver colto il potenziale insito nelle relazioni sociali e nell’approccio collaborativo partecipato. Si sta cercando di spostare l’attenzione rivolta all’utente come individuo, ad una in cui l’utente è inserito all’interno di una grande organizzazione sociale. Essendo quindi l’utente inserito in un network più vasto di quello lavorativo, è bene che si delinei una strategia collaborativa affinché non lo si isoli da queste reti. Il web, da un lato, offre in questo senso dei servizi efficaci mentre un approccio progettuale come quello del design porta con sé principi e metodologie formalizzate in termini di partecipazione e di lavoro collaborativo. A map about people and principles manuela ciancilla personal network Identity Precence Relationships Conversations Groups Reputation Sharing social software Id Id Pr Pr Con Con Gr Gr Rep Rep Sh Sh Rel Rel g o a l s a n d v a l u e s > s t r a t e g y > e n v i r o n m e n t > t e a m > r e s p o n s i b i l i t y > v a l i d a t i o n u n d e r s t a n d o b s e r v e p r o t o t y p e v a l i d a t e you in your worspace planning the collaboration i d e a t e d e f i n e Functional aspects Social identity reckon with reckon with * competition * primacy * distinction * passions * curiosity * membership * group will * connections communication * partecipation * sharing * integration * support * multidisciplinarity * tools & services * start specifications (from clients/customers) end product/service delivery design process professional network Design is a process. Design is a crtitical attitude towards the context of work and from which result innovative solutions generated through creative and collaborative paths. WEB AS A DEMOCRATIC PLATFORM for collaboration and creativity virtual network some of the web-based tools for collaborative working “Design is to design a design to produce a design” John Heskett friends and family legend collegues online contacts you