social networking

Shaping the future of social media

www.socialnetworking-forum.com

Booking Hotline: +44 (0) 117 321 8303

Joint exhibition combining social networking and mobile social networking formats

Early Booking discount ends 31st Jan 2009

world forumsocial networking

forumsocial networkingmobile

Free Exhibition Pass Available

9th-10th March 2009, Olympia Conference Centre, London

Anthony LukomManaging Director, MySpace UK

Emma JenkinsHead of Interactive Marketing, Procter & Gamble UK

Caroline Sexton, Community Product Manager, Vodafone UK

Kate BurnsManaging Director & Vice President, Europe for Bebo & People Networks

Frances DoveyInteractive & Emerging Media Manager, Cadbury

Sonja Langer Blinko Global Marketing Director, Buongiorno spa

Sampo KarjalainenCo-Founder and Chief Creative Officer, Sulake/Habbo Hotel

Davide VillaSenior Vice President B2B, XING AG

Andy BakerManaging Director, Friends Reunited

Maz NadjmPortal Services Manager, Community, BSkyB

Sarah EvansMobile AdvertisingManager - Products and Content, O2

Mark Watts-JonesHead of Development and Innovation, Orange UK

Damien ByrneHead of Entertainment, T-Mobile

Henry Clifford-JonesEuropean Director - Advertising, Linkedin

David JonesVice President of Global Marketing, Friendster

Natalie JohnsonManager, Social Media Communications, General Motors

Gerrit MuellerSenior Director of Mobile Products, Connected Life, Yahoo! Europe

Michael DonnellyDirector, Worldwide Interactive Marketing, The Coca-Cola Company

Gold Sponsors Silver Sponsors

Social Network

0800 Registration & Networking

0900 Chairman’s Introduction

0910 Opening Keynote: Anthony Lukom, Managing Director, MySpace UK

SESSION 1: SOCIAL MEDIA TODAY: THE FACTS

Session 1 will examine the global social networking market while providing a case study on how they continue to grow, innovate and attract new audiences.

0940 An overview of the Social Networking market • Currentnumbersandfuturepredictions• Worldwidesocialnetworkingmarket• Growthofmobilenetworking• Understandingthebehaviourofsocialnetworkingusers• Whyissocialnetworkingsopopular

1000 Case Study: Staying ahead of the game with the current social networking phenomena?• Howtobringinnewaudiences?• Lessonslearntwithinthelastyear Kate Burns, Managing Director & Vice President, Europe, Bebo

1020 WhyFacebookisrelevanttoyourcompany• Howtousethelargestsocialmediaplatformtomarketyourbrand• SuccessfulAppstrategiesandhowtomakethemworkforyou• Facebookonmobile–howisthisrelevanttoyourbusiness?

1050 MORNINGBREAKANDEXHIBITION

SESSION 2: SOCIAL MEDIA AS PART OF YOUR MARKETING MIX

Thissessionwilllookatexistingsocialnetworksandexaminehowcorporations,brandsandothernon-profitorganisationutilisethemaspartoftheiroverall marketing and PR strategy.

1130 Targetinggroupsandindividuals• Howbrandsandorganisationscanusesocialmediatotarget specificgroups• Utilisingtheplatformtocommunicaterelevantmessages• ImprovethecredibilityofyourPRcampaign Lorenz Bogaert, CEO, Netlog

1150 IncorporatingprofessionalnetworkingplatformslikeXINGintothe communication strategy• Who’snetworking?Demographics&motivationsofprofessionalsnet working online• Communitydevelopment:Creatingsuccessfuldialoguesbetween company and consumer • Goinglive:Supportingonlinecommunitieswithofflineevents Davide Villa, Senior Vice President B2B, XING AG

1210 Marketing on international social networks• UsingmultipleplatformssuchasFriendster,Facebook,etc.• Discussoverlap,engagement,trafficandtrendsinmobile.• Advertisingcasestudies. David Jones, Vice President of Global Marketing, Friendster

1230 Panel: Integrating Social networking with B2B marketing• HowcanB2Bbusinessesusesocialnetworkstomarketandengage with customers• Areexisting“social”networkstooinformalforB2Bmarketers?• Usingsocialnetworkstotargetandattractnewbusiness• IncorporatingsocialmediaaspartofyourB2BPRstrategy• Usingapps,forumsandblogs Todd Masonis, Co-Founder, Plaxo

1300 LUNCH,NETWORKINGANDEXHIBITION

SESSION 3: BUILDING A BRAND AROUND SOCIAL MEDIA

Thepopularityofsocialnetworkingsiteshavehelpedseedanarrayofniche targeted networking sites. Session 3 looks at this new trend and the opportunity that this presents for the brand.

1415 Promoting your brand using social networks• Targetedcampaignstoengagewithconsumers• Relationshipmarketingandlong-termdialogue• Gainingideasthroughconsumerfeedback Michael Donnelly, Director, Global Interactive Marketing, The Coca Cola Company

1435 Social networks as a facilitator for direct client interaction• Usingsocialnetworkstobuildrelationshipswithconsumersinanewway• Examiningthebenefitsofsettingupanewsocialnetwork Pettrina Keogh, MD, Gurgle

1455 How a traditional brand uses social media to engage with new customers and deepen existing customer relationships• Launchingyourownnetwork:Pitfalls,considerationsandlessonslearnt• SuccessofMetrotwin:Howtomarketandbuildyourownplatform• Legal,brandingandPRconsiderations Chris Davies, Digital Marketing Manager, British Airways

1515 Panel: Integrating social media into traditional marketing strategy• Engagingnewcustomerswhilemaintainingexistingimage• Usingsocialmediatooffervaluableinformation• Howtosuccessfullytargetnewaudiencesonline Chair: Gareth Jones, Editor, Revolution Mark Charkin, VP Advertising, Bebo Frances Dovey, Interactive & Emerging Media Manager, Cadburys Emma Jenkins, New Marketing Models, Proctor & Gamble UK Ben Rotheray, Digital Marketing Manager, Land Rover UK

1550 AFTERNOONBREAKANDEXHIBITION

SESSION FOUR: NICHE NETWORKS, GAMES AND APPLICATIONS

Corporations and brands are beginning to launch niche sites to offer targeted groups an imitate platform to share ideas and communicate. Additionally, people are turning to fancy applications and games in a way to attract audiences to sites and newservices.Thissessionwillexaminethesemarketingeffortsprovidinginsightinto technology choices and successful marketing strategies.

1630 Flat-packedsocialnetworkingsites:WhiteLabelplatforms• Softwarethatyoucanbrandandintegrateintoexistingdomains• Economicandproventechnologybenefits• Arewhitelabelplatformsrestrictive?• Successfullaunchesandwhatlessonstheyaretolearn

1650 Howgamescanincreasewebtraffic,awarenessandaidPR campaigns• Usingonlinegamestolaunchnewproductsandservices• Executingshorttermandseasonalmarketingcampaignswithgames• Howgamescansuccessfullypromoteapositiveimageoropinion

1710 Panel:Usingapplicationstoreachnewaudiences• Whatareapplicationsandhowcantheyhelpyourbusiness• Designingandexecutingtherightappstrategyforyourbusiness• Successfulmarketingandseedingstrategies• Howtostandoutfromthecrowd Shivanandan Pare, Chief Operating Officer, BigAdda Senior Representative, BIMA

1745 SUMMARY&CLOSE

NETWORKINGDRINKSRECEPTION

DAY 1 – SOCIAL NETWORKING STRATEGIESWith the ever-increasing social use of the internet, websites have become the setting for discussion of ideas, opinions and transactions. These conversations are taking place within the framework of social networks. The challenge formarketers and advertisersalikeistoleveragethepowerofthesenewsocialnetworkstocreateinnovativeandoriginalbrandexperiences.Day1will examine these issues.

world forumsocial networking

9th & 10th March 09 Olympia Conference Centre, LondonBook now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

Business Development OpportunitiesFormoreinformation,pleasecontactMarkJohnstoneon +44 (0) 117 321 8305 or email [email protected]

world forumsocial networking

www.socialnetworking-northamerica.com

North America26th–27thOctober2009

Santa Clara, California world forumsocial networking

Asia www.socialnetworking-asia.com

AsiaSeptember 2009

Singapore

0800 Registration & Networking

0900 Chairman’s Introduction

0910 Opening Keynote

SESSION ONE: CONTENT SERVICES, STRATEGY AND DEVELOPMENT

Premium content and advertising is fast becoming a key strategy allowing social networks to monetize their sites. Viral content distribution has created a valuable new inventory for advertisers and a new business model for the entire media industry. Session 1 looks at content services, the strategy behind their delivery and how this can be developed.

0940 TVproduction–Creatingoriginalcontentforsocialnetworks• Leadingexamplesofprovidingsocialmediaplatformswithoriginal content and advertisers• ViewerparticipationTV–theperfectformofentertainmentforsocial network• Willthischangethewaytraditionalprogrammesaremade? Peter Cowley, Managing Director of Digital Media – Endemol UK1000 IntegratingsocialmediaandPay-TV• Howpay-TVoperatorsintegratesocialnetworking• Introducingweb2.0facilitiestothetelevision

1020 Whyquirky,entertainmentandhistoricalcontentisexcitingtothe audience?• Adaptingrawfootageintocompellingcontentforsocialnetworkusers• SuccesstodatewithDiagonalViewandfutureplans. Asha Oberoi, Content Director, ITN Source1040 Panel: Home entertainment, broadcast television and social media • Themarriageofonlinevideoandsocialmedia• HowcommunitiescanhelpdevelopbetterTVprogramming• Usingsocialnetworkstoengagenewaudiencesandexpandreach• IntegratingsocialmediawithintheTelevisionproposition Maz Nadjm, Portal Services Manager, Community, BSkyB Dan Cryan, Senior Analyst, Broadband Media, Screen Digest Dan Whiley, Commercial Vice President, Digital Media, MTV Networks International Lulu Phongmony, Business Development & Marketing Manager, iVillage

1110 MORNINGBREAKANDEXHIBITION

SESSION TWO: SOCIAL NETWORKING ADVERTISING

Theappealforadvertisersisgreatwithprecisetargeting,viraldistribution and consumer referrals. Session two looks at the revenue models for social networks and how they are evolving.

1140 Buildingdiversifiedrevenuesonnext-generationsocialnetworkingsites• Enhanceattractivelybasedonprivacyandpersonaldata• Startingfromapersonaltoolvaluepropositiontogrowandorganize your network• Exploitinghugesubscriberbaseandturninguserimpressionsintomoney• Whatarebrandslookingforfromsocialnetworkingsites? Nicolas Bry, Senior VP, Orange Valle

1200 HeartwosocialmediaexamplesfromGeneralMotors• GMtookadvantageofanopportunitytotalkabouttheircentennial celebrationbydevelopingtheGMnextwebsite;asocialsiteaimedat generatingdialoguewithvariousconstituentstodefineGM’snext100 years. • Earlyin2009,withtheNorthAmericanInternationalAutoShow,GM branched into a new Iphone app. that enabled journalists and consumers tolearnmoreaboutGeneralMotors’productsandnews. Natalie Johnson, Manager, Social Media Communications, General Motors1220 Branding and advertising on video content• Howdoesvideoadvertisingworkandwhatarethebenefits• Bestpracticeforvideoadvertising• IsadvertisingononlinevideomoretargetedthanTelevision? Katie Bell, Commercial Director, Stardoll

1240 Panel: Benchmarking advertising on social networks• Successstoriesandhowadvertisershavetackledsocialnetworking• Usingblogs,polls,forumstodevelopproducts/brands• Howbesttocapturepeoplesattentiononsocialnetworks Henry Clifford-Jones, European Director – Advertising, Linkedin Peter Ward, Co-Founder & Co-CEO, WAYN.com

Jon Radoff, CEO, GamerDNA Erik Maillard, Managing Director, Ogilvy PR Paris Jonny Freeman, Digital Marketing Manager, Honda

1315 LUNCH,NETWORKINGANDEXHIBITION

SESSION THREE: CONTROLLING THE USER AND CONTENT

Usersarenowheadingstraighttothedoorofasocialnetworkingcommunity.Theyactonreferralsandoftenadvicefromcompletestrangers.Howcanbrandsinfiltratethese communities and monitor what is being said? Search engines used to control theusersohowaretheyreactingtothisinfluxofUGC?Howarethesecompaniesgoing to keep control of the user?

1430 Howverticalsearchfitsintothelargersearchmarket Jeff Tinsley, Founder & CEO, Reunion.com

1450 Remaining ahead of the game: listening to your audience• Howtocontrolyouronlineappearance• Usingsocialcommunitiestoimprovecustomerrelations• Remainontopofwhatisbeingsaidaboutyourorganisation

1510 Marketing in a world of choice• Addingemergingmediatoyourmarketingmix.• Gettingthebalancerightandlessonslearnedtodate.Howdoyou manage the complexity and dynamics?• ExamplesincludeVideoonDemandwww.bmw-web.tv,searchengine marketing, blogs, communities, seeding etc. Tony Douglas, Innovation Manager, BMW Group

1525 Panel:Webanalytics:Measuringandmonitoringsocialmedia• Measureimpactandsuccessofsocialmedia• Latesttool,technologyandtrends• Howcanbrandsmonitorsocialcommunitiesandcontrolthecontent?• Measuringallformsofweb2.0trafficandinterfaces• Measuringcustomerengagementandchangingthewayyouinteract with customers Andy Baker, MD, Friends Reunited Tony Douglas, Innovation Manager, BMW Group Thomas Power, Chairman, Ecademy

1600 AFTERNOONBREAKANDEXHIBITION

SESSION FOUR: THE FUTURE OF SOCIAL NETWORKING?

Session four will take a look into the future of social networking, discussing the role of mobile, assessing the longevity of social media marketing, analysing the growth ofvirtualworldsand,finally,discussingtheimpactofsocialmediaonthemusicindustry.

1630 Theevolutionofsocialnetworksandwhat’sthenextbigthing?• Assessingtheimportanceandlongevityofsocialmediamarketing and PR• Whereisitheadingwhatwillbethenextbigmarketing“mustdo”?• Ismobilethenextplatformforbrands?• Areblogsbecomingtediousandlessrelevant?

1650 Marryingsocialnetworksandvirtualworlds–matchmadeinheaven• Virtualworlds–naturalevolutionforsocialnetworks• Currentusageandpopularityofvirtualworlds• Dosocialnetworksneedavirtual3-Dplatform?• Dosocialnetworksprovidetheidealplatformtomarket“virtual” services/events? Sampo Karjalainen, Co-Founder and Chief Creative Officer, Sulake/Habbo Hotel

1710 Panel:Theroleofmusicwithinsocialnetworks• Theimportanceofmusictosocialnetworkingsites• Usingsocialnetworksasaplatformforartists• Harnessingsocialnetworkaudiencestoincreasemusicsales• Willthisdestroythetraditionalretailmodel?• TheimportanceofdevelopingsolidandinteroperableDRM Spencer Hyman, COO, Last.fm Mike Dowuona, Digital Media Manager, EMI

1745 SUMMARY&CLOSE

DAY 2 – CONTENT, ADVERTISING AND USER ENGAGEMENTSocial networking sites are becoming increasingly attractive to the content provider and advertiser. Precise targeting of the consumerwithteaservideoclipsandincreasinglycleveradvertisingcandriveprograms,brandsorproductsgrowth.Day2willlook at the strategy and development of content services, how to create revenue streams from sites, the appeal for advertisers and brands and in conclusion, what the future holds for the social network

world forumsocial networking

9th & 10th March 09 Olympia Conference Centre, LondonBook now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

0800 Registration & Networking

0900 Chairman’s Introduction

0910 OpeningKeynote-SocialNetworkingasanaturalfitforMobile?

SESSION 1: UNDERSTANDING THE MOBILE SOCIAL NETWORKING MARKET

Session one will give a current overview of the mobile social networking market, highlighting obstacles from leading social networks, operators and start up mobile social networks.

0940 MobileSocialNetworkingfactsandfigures• Whatexactlyismobilesocialnetworking?• Worldwidemobilesocialmediamarket• Understandingthebehaviourofmobilesocialnetworkingusers• Who’susingmobileinternet,whenandwhy David MacQueen, Director - Wireless Media Strategies, Strategy Analytics

1000 Mobile internet: it’s just the beginning• Who’susingmobileinternetandwhen• Ismobileinternetgoodenoughforapp-basedinternetusage?• Howwillwidespread3GandWiMAXimpactmobileinternet usage/experience?• WillmobileinternetusageovertakePC?• Whenwillitbecomecheapandreliableenoughtobeonlineany where and anytime? Sean Kane, Head of Mobile, Bebo

1020 Mobilesocialnetworks–merelyscratchingthesurface• Investinrelations.ThenewfrontiersofSocialNetworking.• TherevolutionofamobilenativeSocialNetwork;aseamlessexperience on mobile and PC • Mobilespecialistswillbetheonessettingthepacewhenitcomesto mobile social networking • ThepaceforsocialnetworkingwillbesetinEuropeandnotinUS Sonja Langer, blinko Global Marketing Director, Buongiorno spa

1040 Panel: Mobile internet and social networks: pushing mobile data services• Isthemobilesocialmediatheanswertogrowmobiledataconsumption• What’stheappealofmobilesocialnetworking?• Whatcantheindustrydotoimprovemobileinternetservices• Currenttechnologicalbarriersandissues• Workingtogetherwithmobileinternetvaluechain Anuj Khanna, Director Mobile Media, Mobile Data Association Mark Bole, CEO, Shozu

1110 MORNINGBREAKANDEXHIBITION

SESSION 2: BUSINESS MODELS AND MONETIZING MOBILE SOCIAL NETWORKS

Session two will look into how revenue streams are being made from mobile social networks, from the perspective of the mobile operator and the publisher.

1140 Keynote:Goingmobile:strategiesandmodelsformobile• Currentmobileusagefiguresandpatterns• Buildingtheidealmobileplatformforsimplefunctionalityandrepeatuse• Howtofinancemobiletraffic• Strategicallianceswithoperators–howdotheyworkandbenefitthe publisher• Strategicandtechnologicalallianceswithhandsetmanufacturers and software developers

1210 CaseStudy:Theevolutionoftheoperatorandthesocialnetwork partnership• Successstoriesof‘MySocialSites’• Usingsocialnetworkstotargetnewdemographics,andincreaseloyalty• Deliveringnewrevenuesstreams• Issellingdatathenewrevenuestreamformobileoperators? Damien Byrne, Head of Entertainment, T-Mobile

1230 Panel: Monetising mobile social networking for operator and publisher• Keepingaudiencesonlineandsatisfied• Responsibilityofmobileopstomaintainahigh-levelofmobilebroadband• Howcanworkingtogetheroptimiseserviceoffering?• Providinglinksandbannersonoperatorhomepages Priya Prakash, Head of Product, Flirtomatic Caroline Sexton, Community Product Manager, Vodafone UK

Damien Byrne, Head of Entertainment, T-Mobile Bjorn Laurin, Director of Mobile, MySpace – Europe, Middle East & Africa

1300 LUNCH,NETWORKINGANDEXHIBITION

SESSION 3: LAUNCHING SOCIAL NETWORKS

Thissessionbringstogetherleadingmobilesocialnetworksfromaroundtheglobeandexaminesthesuccessstoriesbehindthese.Thesessionwillalsotrytoanswerthebigquestion,ofwhetherthereisaplaceforbothmobilesocialnetworksandweb based social networks.

1430 Turningsocialnetworkingintoan‘anytime,anywhere’experience• Howtosuccessfullylaunchamobileexperience• Whatshouldpublishersincludeand,moreimportantly,ignore• Workingwithhandsets,platformsandmobileserviceproviders• Costeffectivesolutionsforstart-ups Tommy Ahlers, CEO, ZYB

1450 myGammaCaseStudy:• MobileSocialNetworksdifferencesvsPCbasedsocialnetworks• WhoaretheMobileSocialNetworkers?(demographic,locations)• WhatdoMobileSocialNetworkerswant?(presentusage,services they want to get in the future)• KeystoasuccessfulMobileSocialNetwork Wandrille Pruvot, Regional Manager, Buzzcity/myGamma

1510 1Maxis - A Mobile Operator’s perspective on Social Networking• AviewoftheMalaysianmobiledatausageenvironment• Whatinspiredustodevelopsocialnetworkingcapabilities,andthe key principles that drive us• Adescriptionoftheservices,andtheirperformance• Somekeyfutureevolutions Navin Wathan, Director 1Maxis, Product Development & Infotainment, Maxis

1530 Panel : Mobile social start ups versus large web social networks• Isthereaplaceforbothtypesofsocialnetwork?• Canestablishedwebplayerstransformtheirsuccesstoanewmedium?• Growthoflocationbasedserviceswithinthelastyear• Generatingrevenuefromlinkinglocationwithsocialnetworking Andrew Weinreich, CEO, Meetmoi Jerome Touze, Co-Founder & Co-CEO, WAYN.com Stephanie Hoffman, CEO Finance, Business Development, Marketing, aka-aki

1600 AFTERNOONBREAKANDEXHIBITION

SESSION 4: CONTROLLING CONTENT FOR MOBILE SOCIAL NETWORKS

Mobileoperatorsneedtofindtherightmixofcontentservicestogivetotheirusers.Session four will examine the role of user generated content and the regulation issues involved with this.

1630 IncorporatingUSG Vincent Maher, Portfolio Manager: Social Media, Vodacom

1650 Whylocationistherocket–fuelofmobilesocialnetworks?• Knowingwhereyouareallowsthemobilephonetogiveyoumore,not less from a social network• Whoisnearby?• Whatiseveryonedoing?• HowcanIhavethemostfuntonight?• Leveraginglocation-Aremobilesocialnetworksmorevaluable?• Casestudiesfromaroundtheglobe–US,AsiaandEurope Rob Lawson, CMO & Co-Founder, Limbo

1710 Panel: Regulation, privacy and internet security• Ismobileinternetvulnerabletohackers?• Doessocialmediaprovideacertaintypeofthreat• Areconsumersassuredofcompleteprivacy• Whatarethecurrentregulatoryissuesregardingmobilesocialmedia• Futuresecurityconsiderationsaswestarttoaddmoreweb2.0 functionality to our phones

1745 Summary & Close

DAY 1: THE POTENTIAL OF MOBILE SOCIAL NETWORKINGMobile social media is starting to take off. Handsets are getting better and mobile broadband is widely accessible. Now the platform existsandpeopleareeagertouseit,thequestionnowishowdoestheindustrymakemobileinternetintonotjustacomplimentryservicebutabetterserviceandhowcansocialnetworkinginfluencethistransition.

forumsocial networkingmobile

9th & 10th March 09 Olympia Conference Centre, LondonBook now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

0800 Registration & Networking

0900 Chairman’s Introduction Cian O Sullivan, Editor, GoMo News

0910 Opening Keynote

SESSION 1: THE EXPLOSION OF SMARTPHONES FOR SOCIAL NETWORKS

Session one will look at how the development of smartphones, has enabled mobile platforms to engage in social networking

0940 Smartphones: the gateway to mass mobile handheld consumption• Currentmarketforsmartphones• Issocialnetworkingthenextbigprofitableareaforhandset manufacturers?• Whodriveswho:smartphonestosocialwebsitesorsocialmediaaddicts to buy smartphones?• Willoperatorsneedtodrivedatacostsdowntosellmoresmartphones?

1000 Leadingtheway• Didtheiphonechangethewayweusedourhandhelds?• Developingappsforpublishers• Workingwithpublishersandsocialnetworkingplatforms Gerrit Mueller, Senior Director of Mobile Products, Connected Life, Yahoo! Europe

1020 Panel: Is open source the holy grail? • Benefitsanddisadvantagestoopensourceplatforms• Howopensourcecanencouragemoreinteractivityandmultimedia development• Whatbarriersarepresenttoachieveopenstandards• Doestheindustryreallyneedopenstandards?

1050 MORNINGBREAKANDEXHIBITION

SESSION 2: ADAPTING HANDSETS AND PLATFORMS FOR MOBILE WEB 2.0

Themobileinternetexperienceisdramaticallyimprovingwithmoreandmore PC-likefunctionality.Thissessionwilllookintowhathowhandsetmanufactures,web developers and mobile operators are achieving this and making mobile internet into its own distinguished platform.

1130 Mobilemultimedia2.0:Developingtheultimatehandset• Customerdemandformoremultimediaonhandhelds• Enablingconnectivity,convergenceandfunctionality• Supportingopenstandardsanddevelopment• Roleofsocialmedia

1150 Developingtheidealmobilewebsiteandplatform• Tips,tricksandlessonsforwebpublishers• Howtocreateglobalsitesforthemultitudeofhandsetsandnetworks• Incorporatingsocialmediaandotherweb2.0functionality Michael Neidhofer, CEO, Netbiscuits

1210 WebonMobile:Thesameordifferent• Introducingapplicationstocustomerbase• Roleofoperatorindevelopmentprocess Mark Watts-Jones, Head of Development and Innovation, Orange UK

1230 Panel: How to make mobile internet into a better experience• Makingmobileaninternetexperienceinitsownright• Incorporatingmoreinteractivityandmoreweb2.0applications• Roleofsocialmediaforimprovingmobileinternet• Roleofwebdevelopers,mobileoperatorsandhandsetmanufacturers Nikhil Soman, CTO, BigAdda.com

1315 LUNCH,EXHIBITION&NETWORKING

SESSION 3: BRAND BUILDING AND ADVERTISING

Withsomanypeopleengagingwithsocialnetworksviatheirmobilephones,lead-ing brands and advertising agencies have realised the revenue potential in this. Thissessionwilllookintohowmobilesocialnetworkingischangingtheworldofmarketing and advertising.

1430 Usingsocialnetworkstotapthegrowingmobileadvertisingmarket• Advertisingonmobile–agrowingbusiness• Socialnetworksasadriveformobileadvertising• Aresocialnetworksagoodplatformforadvertisers?• Whatdoadvertisingwantfrommobileandsocialnetworksspecifically? Sarah Evans, Mobile Advertising Manager, Products & Content, O2

1450 Socialmediaandmobileadvertising:Afitorflop?• Socialnetworksasadriveformobileadvertising• Aresocialnetworksaneffectiveadvertisingplatformformobile• Bestpractisesforsellingadcampaignstomaximiserevenues

1510 How brands and organisations can exploit mobile social media• Mobileasaneffectivemarketingplatform• Effectivemarketingcampaignsonhandhelds• Linkingtextupdatestowebsites• Isthepowerofsocialmedialimitedonhandhelds?

1530 Panel: Making the most of mobile social networking on handhelds• Whatcansocialnetworkingpublishersdotoimprovemarketing opportunities on handhelds• Newandexcitingadvertisingopportunitiesavailabletopublishers Adhish Kulkarni, Head of Marketing Services UK, Buongiorno

1600 SUMMARY&CLOSE

DAY 2: TECHNOLOGIES, SOFTWARE AND THE ROLE OF ADVERTISINGAs companies converge on technology standards and platforms, we will witness an explosion of services and products available on handhelds.Asmobileinternetisusedmorewidely,webpublishersandbrandswillbeabletotargetandattractnewaudiences.Day2 will highlight improvements in device technology, examine how brands can ultilise mobile social media and how publishers and network operators can monetise their services.

forumsocial networkingmobile

9th & 10th March 09 Olympia Conference Centre, LondonBook now at www.socialnetworking-forum.com or call the booking hotline on +44 (0) 117 321 8303

Mashable networking party for all conference delegates

Venue–TBC

SocialNetworkingWorldForumandMashablehaveteameduptohostanetworking drinks reception on the 9th March - all conference delegates are invited.

Supporters

Social Media Space is a social networking site, for everyone attending the SocialNetworkingWorldForumaswellassocialmediaprofessionals wanting to network with likeminded people.

Members will be able to discuss and arrange meetings prior to the show, share industry knowledge and get in touch with key contacts in the industry.

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Social Networking World Forum

Day1 Day2 Bothdays

Standard £495.00 £495.00 £850.00

Earlybookingdiscount £445.50 £445.50 £775.00

Mobile Social Networking Forum

Day1 Day2 Bothdays

Standard £495.00 £495.00 £850.00

Earlybookingdiscount £445.50 £445.50 £775.00

Gold Pass (access to both conferences on both days)

Both days

Standard £1095.00

Earlybookingdiscount £985.50

Exhibition Visitor (Free) –Pleaseregisteronline

Exhibiton Plus Pass £300(accesstoFacebookGaragesandconferencematerial)

Conference Materials Only £250(includes online registration to conference materials)

Delegate Terms and Conditions1. In respect of any conference we reserve the right to vary the content, timetable, location or speakers, or to cancel the event. In such circumstances we accept no liability for the variationorcancellation,butintheeventofacancellationonlywewillrefundtheregistrationfee(+VAT).2. Ifyoucancelyourbookingthefullfee(+VAT)willbepayableunlessawrittennoticeofcancellationisreceivedbyusatleast30workingdayspriortotheevent,inwhichcasethefee willberefunded,lessanadministrationchargeof£150(+VAT)perplacecancelled.Asubstitutedelegatemayattendatnoextracostprovidedyougiveuswrittennoticeofthis.3. Payment is due with submission of your booking form. No admittance will be allowed to the conference if full payment has not been received.4. Spacesmaybelimitedandthereforesubmissionofyourbookingformandpaymentdoesnotguaranteeyouaplace.Thedespatchbyus,whetherbyemailorletter,ofwritten confirmationofyourbookingwillconstitutealegallybindingcontract.5. Youarenot,withoutourpermissionallowedtoreproduceanypartoftheconferencematerialsormakeaudioorvisualrecordingsattheconference.6. TothefullestextendpermittedbylawneitherSixDegreesEventsLimitednoritsemployeesorspeakerswillbeliablebyreasonofbreachofcontract,negligenceorotherwisefor anylossorconsequentialloss(includingbutnotlimitedtolossofprofitsoranticipatedprofits,damagetoreputationorgoodwill,lossofbusinessorcontractsordamages,costsor expenses incurred by any third party) caused by any person acting or omitting to act in reliance upon any material or presentation given at or in connection with the conference or, except to the extent that any such loss does not exceed the fee for the event, arising from or connected with any error or omission in the material or presentation given at or in connection with the event.7. Weacceptnoliabilityfordamagetoorlossofpersonalbelongingsattheconferencevenue.8. Wereservetherighttorefuseentryorejectpeoplefromtheconference.9. YoudetailswillbedealtwithinaccordancewiththeDataProtectionAct1998,andwewillonlyuseyourpersonaldetailsforthepurposesoftheconferenceandtosendyouany further information about future conferences that we think maybe of interest to you.

RegistrationIf you would like to register for this event please complete the form below and fax back to +44 (0) 117 321 8301Early booking discount ends 31st January

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