Social networking

The Social & Entertainment Roles of the Internet

Ani Bazdekian - 26591

Amani Stevens - 30078

Hussein Abdallah - 26838

SOCIAL NETWORKS

Social Networks• Social Networking: the grouping together of individuals,

often like a small community

• The main types of social networking services are those that contain directories of some categories, means to connect with friends, and recommended systems.

• Individualistic culture: social networking is viewed as:

providing a path to resources

• Collectivist cultures:

Internet networks reinforce the sharing of feelings and ideas.

• CHATTING DOES NOT NECESSARILY MAKE GLOBAL COMMUNICATION.

• Advertising on social networks can range from large-scale profit pages to banner ads bought from the social network sites.

• Chat programs like MSN Messenger can be used for advertising to reach specific target groups.

BLOGS

Blogs • Definition: Online space presenting opinions or

activities.• Global phenomenon • Language (Fun fact)• Different topics according to culture.

Japan: hobby and recreationalAustralia: politicalNorth America: personal, political, hobby and

religious.

Blogs• Company use.

E.g. Public relation; Increases reputation, rebuild damaged reputation.

• Companies use different types of Blogs, different reasons.

Vision

Strategy

Present new products

• Difference between American CEO’s Vs. Japanese CEO’s.

VIRAL MARKETING

Viral Marketing

• Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

• Provides for effortless transfer to others

Key factors to consider

• Mean what you say and say what you mean.

• Stand behind your product or service.

• Under promise and over deliver ... always!

Recent Commercials That Went Viral

• http://www.youtube.com/watch?v=dTvtFp_iPKc