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#ibmiod
#sn2991
Social Business for IT Professionals: Career Enhancements Session Number 2991
Social Business for IT Professionals: Career Enhancements Session Number 2991
Just something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use TwitterJust something to remind you to use Twitter
Social Business for IT Professionals: Career Enhancements Session Number 2991
Social Business for IT Professionals: Career Enhancements Session Number 2991
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Please Note:IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
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Other company, product, or service names may be trademarks or service marks of others.
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.
The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
“Social networking is the practice of expanding the number of one's business
and/or social contacts by making connections through individuals.” *
“Social Media refers to using online services for business and/or relationship building – it is a new technique not a new world for effective business and/or social
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand imageas not replying to phone calls and emails are today.Gartners’ 3 point Strategy for Businesses 1.Participate and don’t let a negative remark put you off2.Don’t have a blanket reply; develop appropriate responses dependent
on the comment3.Plan for a spike in social commentary and develop communications
practices to cope with it
Perhaps worryingly, Gartner found that while over half of companies monitor their social media usage and response, just under a quarter (23%) collect and analyse the data.
And there are many, many more….* The “SocialShift” icon set above was designed for iShift readers by Manuel López, a graphic designer from Spain and distributed at no charge.
Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions
Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to
o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic
Community Building services o NING (World of DB2 for z/OS)o DeveloperWorks
Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio
We are all interested in what bloggers say because we want to:
o Hear the story behind the document/articleo Learn from an expert’s ideas and opinionso Confirm what we think we knowo Decide what we should pay attention too Keep up with fast-changing informationo Feel connected to someone who has similar interests and
knowledge
Blogs allows us to tap into the power of people: BTE2 “behind the eyes and between the ears”
o Share news and detailed informationo Clear up misconceptions in the marketo Understand the needs of our customers and constituentso Refine key messages and selling points
Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to
Full Networks :- Facebook or MySpace
o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic
Community Building services o NING (World of DB2 for z/OS)
Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio
YouTube , Flicker, Podcast Alley
• Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions
Twitter Terminology @ -- how you refer to another Twitter user. For example, @wfavero means you're
either sending a tweet to “Willie Favero” or you're talking about “Willie Favero” in a tweet.
Replies and mentions both contain the @ symbol. On your Twitter home page, you'll see a @Mentions link, which is where you can find mentions of your username. Replies will have "in reply to" indicated next to their time stamp. If a tweet does not have this, it's a Mention.
Direct message (DM) is like a private message; replies are public. You can only send a direct message to someone who is following you. To send a DM,
start your tweet with "DM @username."
Hashtags are keywords that provide additional context to your tweets and make them easier for others to find. To create a hashtag, prefix a word with the hash symbol: #. You can track tags on Twitter Search.
Retweeting on Twitter involves copying an original message, pasting it in a new Twitter message, then adding "RT @username" before the message to denote whom you received the original tweet from.
Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions
Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to
o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic
Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio
o YouTube , Flicker, Podcast Alley
•
• Community Building Services •World of DB2 for z/OS (NING)•Developers Work
Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions
Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to
o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxoo Other Speciality Networks within vertical industry or demographic
Community Building Services • NING (World of DB2 for z/OS)• Developers Work
•
Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio e.g YouTube , Flicker, Podcast Alley
Know and follow IBM's Business Conduct Guidelines.
IBMers are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service.
Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM- related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM.
If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
Respect copyright, fair use and financial disclosure laws.
Don't provide IBM's or another's confidential or other proprietary information and never discuss IBM business performance or other sensitive matters publicly.
Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, link back to the source. Don't publish anything that might allow inferences to be drawn which could embarrass or damage a client.
Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.
Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.
Don't pick fights, be the first to correct your own mistakes.
Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.
Do not use IBM logos or trademarks unless approved to do so.