Social network with and without computers Rafael MarañónAbreu Co-founder, MITSocial Media Club Product Manager, Cisco Enterprise Networking Software (NOSTG) Cisco CITS Leadership Forum Dec 13, 2012 @rafaelmaranon
Social network with and without computers
May 06, 2015
This presentation will provide an overview to Social Networks from a holistic perspective, focusing in the evolution of social communications tools. Challenges, limitations and solutions in today’s business context will be covered, as well as a few takeaways on how leaders, professionals and managers can benefits from early adopting social networking tools. http://www.rafamara.com
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Social network with and
without computers
Rafael Marañón AbreuCo-founder , MIT Social Media Club
Product Manager, Cisco Enterprise Networking Software (NOSTG)
Cisco CITS Leadership Forum
Dec 13, 2012
@rafaelmaranon
Content
Overview of Social Media
– Definition, evolution and challenges
MIT Social Media Club
– Need for collaboration in the academia
Takeaways
– Benefits and how to start using it
What is a social network?
@rafaelmaranon
What is a social network?
@rafaelmaranon
Fmsasg.com
What is a social network?
@rafaelmaranon
Wikipedia
What is a social network?
@rafaelmaranon
What is a social network?
• A set of nodes and ties between these nodes.
Wasserman & Faust, 1994
Node
Relationship
What is a social network?
@rafaelmaranon
What is a social network?
@rafaelmaranon
Digital influence is the ability to create an effect, change opinions and
behaviors, and drive measurable outcomes online.
What is a social network?
@rafaelmaranon
What is a social network?
@rafaelmaranon
What is a social network?
@rafaelmaranon
Evolution
EMOTIONS LANGUAGE WOM WRITING
PRINTING NEWSPAPER MAIL / TELEGRAPH PHONE
RADIO TELEVISIONTYPEWRITER/
FAXPC / E-MAIL
@rafaelmaranon
Challenges
Global Work Force Resources
Travel Cost / Commute
Decision Making
Productivity
@rafaelmaranon
• Communication gap: Need for a common ground where MIT
students from different background may exchanges their
ideas and create cross disciplinary projects.
– Engineering-Business Schools
– Faculty-Students-Staff
– Academia-Industry
– Entrepreneurs-VC
Challenges
@rafaelmaranon
@rafaelmaranon
Why?
• To explore and understand social media
• To study its development and dynamics
• To create a collaborative platform and environment within the MIT community
Course ESD.942
Social Media: Trust, Information Seeking & Systems
Innovation in the Digital AgeJoseph Coughlin, Director of the MIT AgeLab, Rafael Marañón-Abreu and Azamar Abdymomunov
@rafaelmaranon
• Landscape and dynamics.
• Basic skills and tools.
• Information and knowledge
management.
• Applications in Health &
Wellbeing, Finance, Safety
and Organization
Development.
• Impact on public trust, individual
decision-making and systems
innovation
Approach:
• Influence
• Information seeking and Validation
• Check and Balance
• Power of Share Knowledge
• Change and Transformation
• Learning
• Dialog
Organization Development
• Collective Intelligence: Groups of individuals
doing things collectively that seem intelligent
Thomas W. Malone
Director MIT Center for Collective Intelligence.
@rafaelmaranon
2012 Cisco Connected World Technology Report
In summary:
– Computing social networks tools are part of
social communication evolution
Benefits:
– Trust, Influence and Transparency
Why professionals, leaders and managers
should adopt it?
– It is the most effective social communication
channel today
Takeaway
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How to start?
@rafaelmaranon
Thank you!
@rafaelmaranon
NEXT
Sociometers
@rafaelmaranon
Honest Signals: How They Shape Our World
(Alex Pentland, 2008)
Social Business
@rafaelmaranon
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