Facebook & Micro-blog Discussion By Carol Chiu 、 Shan Ni Lin Course: Business Model Innovations (Department of Communications Management at Shih-Hsin University) Instructor: Kuo Ding Yu
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Facebook & Micro-blog Discussion
By Carol Chiu 、 Shan Ni Lin
Course: Business Model Innovations (Department of Communications
Management at Shih-Hsin University)
Instructor: Kuo Ding Yu
Press to Play
&
#Twitter was established in 2006, and in July of 2009, it was banned by the Chinese government.
In 2008, Micro-blogging started to gain popularity in Taiwan, #Plurk, #Wretch Digu started to get attention from the public
#Sina Weibo was online in August of 2009
In 2010, several other Chinese based web company made their own version of micro-blogs: #Tencent, #Sohu, #NTES
Who did Facebook & Micro-blog defeat?
• North American Market– MySpace – Friendster– Hi5
• Taiwan Market– Wretch– Other blogs
What software did Facebook & Micro-blog replace?
• MSN Messenger• Yahoo! Messenger• ICQ• AOL Instant Messenger• Google Talk
Facebook Features Evolution
• 2004: Friend + Pictures…• 2006: News Feed + Status Update…• 2007: Notes + Network + API + Inbox … • 2008: New UI + Live Chat + Smartphone
APPs...• 2009: “Like” + Sharing Customization +
Share…• 2010: Groups + Check-in + Fans Page …• 2011: Ipad APP + Timeline + Subscribe …
Detailed Evolution
Facebook Competitive Advantage
• Gradually sips into our daily lives• All-in-one service to gain more
stickiness among users
• API allows others to create more contents for its platform
• Personalized targeted marketing
Micro-blog Competitive Advantage
• Celebrities attraction• Huge market in China• Tight internet regulations,
protected market– Banned many outside social network
services, but open their own services to the world
Facebook Business Opportunity?
• World of Mouth / Inbound Marketing• Viral Marketing• Brand Loyalty• User Generated Branding• Fans Page, Groups• Personified Branding / Relationship
Marketing
Micro-Blog Business Opportunity?
• Celebrities Attraction– e.g. some best selling books use it to do
promotion
• Word-of-mouth + Viral Marketing
• Proactive customer relationship buiding– JetBlue seeks out customer problems and
responds to them on Twitter
Facebook & Micro-blog Competition
• Other SNS (Google+, Twitter, etc.)
• Niche Websites(Urbanspoon, Yelp, etc)
• Smartphone– Instant Message APP (Line, whatsapp, viber,
skype)
– Location Based Services (Foursquare, etc)
Facebook’s Future
• Innovation Perspective– More features and functionalities
– Too much features and thus make it difficult for entry level users
– Privacy issues
• Personal Opinion– Gradual changes to make it easier for people to
accept
– New type of similar services might develop and gain popularity in time
Micro-blog’s Future
• Innovation Perspective– Competitive emerging, but the current market
is already steady; therefore market fluctuation might be small
• Personal Opinion– Even if China lifts the ban, outside competitors
might have limited opportunity to gain major market share due to cultural differences, as well as already established network might be harder to penetrate.
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