Social Network Marketing Integrating Real Life with Online Part 11 Presented by Kristin Slice, MA Maricopa Small Business Development Center
Social Network MarketingIntegrating Real Life with Online
Part 11
Presented by Kristin Slice, MAMaricopa Small Business
Development Center
Me: Kristin Slice, MABusiness Analyst,
SBDCCertified Social Media
StrategistEntrepreneur
You:? and
One thing you learned last session.
ObjectivesEnsure every participate has the basic building blocks of an effective social media strategy.
As a business owner you understand the basic structures of a social media platform well enough to log-on and start learning.
As a business owner you know enough about best practices to ensure ROI.
Road MapHomework Review
Strategy Recap
Overview of basic structures of all social media platforms.
Marketing Tools Review:- Email Marketing- Facebook - Twitter- LinkedIn (Your Sales Tool) - Pinterest - Instagram
• Did you create any profiles? • Did you follow any businesses? • What did you notice?
Homework
• What is your goal?• How does your target audience use
social media, when purchasing your product or service?
• What resources do you have available?
• What VALUE do you offer?
Strategy Recap
Elements of a good social media strategy:- Building Relationship- Time- Engagement - Value
Strategy Recap
Discussion: What is your strategy?
Who are you going to connect to?What content will you post?
What are your goals?
Strategy Recap
Discussion: What is your strategy?
Who are you going to connect to?What content will you post?
What are your goals?
Strategy Recap
• Profile • Homepage • Post
Overview of basic structures.
Marketing Tools Review
Email91 % of people check their email daily.
Email has 3x high conversion rate than social media
-Ron Cates, 2017
EmailBest Practices:
Professional Looking 3 Pictures or Less, 20 Lines of Text
Targeted Good Subject Lines
Integrated with marketing / social media.
TwitterWhat: Social Conversation
Post: Links to news, blogs, photos and videos.
Frequ.: At least 5 x Day
Benefit: Fastest way to reach your audience.
FacebookWhat: Largest Site
Post: Text, Links to blogs, photos and videos.
Frequ.: 1 x 2 a day.
Benefit: Largest platform, ads
LinkedInWhat: B2B Focus
Post: Text, Links to blogs, photos and videos.
Frequ.: 1 x 2 a week
Benefit: Sales search
Pinterest / Instagram
What: Building Brand
Post: Photos / Links to blogs
Frequ.: 1 x 2 a week
Benefit: SEO and Brand Outreach
Remember, its not the tool…
Next Steps
Implement Your Strategy!
Connect with a Counselor for Support
Make Money
Next Steps
Implement, Monitor, Repeat
Measure ROI Engagement
Website Analytics (Increased Traffic)Financials: Return Clients and
Referrals