Edition: Demo report, 2014 Analyst: Joakim Nilsson
Social monitor, Social media monitoring & analytics for iGaming
Sep 14, 2014
Social Monitor is the iGaming industry's first and most comprehensive social media monitoring and analytics report. Social Monitor analyses +45 sports books in English language across more than 500 million sources such as Twitter, Facebook, Instagram, Youtube, Blogs, Forums, Affiliate sites and news.
With the rise of social media your players' voice is louder than ever before and today's marketing is not solely in the hands of your marketing department, but increasingly influenced by your players', partners' and affiliates' online voice. Players are turning to social media, online reviews and forums to find the best brand to play with.
Smart iGaming brands will use this to their advantage by listening to what players are talking about, where they are talking and about who.
But how do you dig through the hundreds of thousands of online mentions?
Big Data is both expensive and time consuming for brands to analyse, that's why we've created Social Monitor; the industry's first and most comprehensive report analysing and visualising the online buzz in iGaming.
Social Monitor is based on data from world-class social media monitoring technologies analysing more than 500 million online sources including twitter, facebook, blogs, forums, affiliate sites and news sites.
With Social Monitor subscribers can learn about: Share-of-Voice between iGaming brands, Brand Buzz Insights, Page Type distribution, Mention Sources, Brand Authors & Influencers, Published vs. Earned Mentions, Sports Categories, Twitter Demographics and much more...
Take your marketing and business intelligence to the next level and subscribe to Social Monitor now!
http://youtu.be/wPtBUQKYGzc
With the rise of social media your players' voice is louder than ever before and today's marketing is not solely in the hands of your marketing department, but increasingly influenced by your players', partners' and affiliates' online voice. Players are turning to social media, online reviews and forums to find the best brand to play with.
Smart iGaming brands will use this to their advantage by listening to what players are talking about, where they are talking and about who.
But how do you dig through the hundreds of thousands of online mentions?
Big Data is both expensive and time consuming for brands to analyse, that's why we've created Social Monitor; the industry's first and most comprehensive report analysing and visualising the online buzz in iGaming.
Social Monitor is based on data from world-class social media monitoring technologies analysing more than 500 million online sources including twitter, facebook, blogs, forums, affiliate sites and news sites.
With Social Monitor subscribers can learn about: Share-of-Voice between iGaming brands, Brand Buzz Insights, Page Type distribution, Mention Sources, Brand Authors & Influencers, Published vs. Earned Mentions, Sports Categories, Twitter Demographics and much more...
Take your marketing and business intelligence to the next level and subscribe to Social Monitor now!
http://youtu.be/wPtBUQKYGzc
Welcome message from author
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Transcript
Edition: Demo report, 2014 Analyst: Joakim Nilsson
#iGamingBuzz
We’re monitoring +45 sports books
#iGamingBuzz
Foreword Social media has come along way…
Social media tools and technologies have come a long way since Facebook and Twitter made their entrance into the marketing departments of iGaming brands in the late ‘00. Today, marketing is increasingly in the hands of your players as their voices are amplified with sports book forums, blogs, twitter and facebook. As one of the industry’s first Director of Social Media for an operator I’ve witnessed this shift first hand. Brands are now investing more resources and budgets in their social media program as social
media is maturing within iGaming organisations. A social media program is no longer isolated to marketing acquisition but extend across departments such as Customer service, CRM and PR. There are also excellent use cases for how departments such as bookmaking, HR and finance and can contribute positively to an organisations social media program. With Social Monitor we wanted to shed light on what’s being said about sports books, who’s being talked about, where and who’s talking.
We wanted to move the focus away from only looking at what brands are doing on their own channels (i.e. their Facebook page etc), and look at the big picture of brands in social media which is increasingly influenced to players and other 3rd parties. I sincerely hope you will enjoy and find a lot of valuable use in this first Social Monitor report!
Joakim Nilsson, Managing Director SCRM Cloud
Tweet me @JoakimNilsson
Tweet about the report!
#iGamingBuzz
Want to share any findings in the report, screenshot a graph or comment on something? Feel free to share you tweets using hashtag #iGamingBuzz
#iGamingBuzz
About Social Monitor The iGaming industry’s first and most comprehensive social media monitoring report
Social Monitor’s focus is to deliver the most accurate and comprehensive social media monitoring data of the biggest names in the sports book industry. Our data is powered by world-class social media monitoring technology and is being collected by over 7,000 characters worth of search strings ensuring the highest level of accuracy in our data and categorisation of sports book mentions, who published them and what they are about. Social Monitor is focused on finding what brands are being talked about, what’s being said, by who and when. We’re pulling in between 0,5-1M unique mentions per month across +45 sports books in English language.
The report features share-of-voice charts comparing brands’ mention volume, page types, authored content, sports categories, mentions types and benchmark data over time. We’re also focusing in extra on Twitter giving you detailed demographical data over people behind tweets about the sports books. Fore more information please visit: http://igamingbusiness.com/about-social-monitor Or tweet @iGamingBusiness
World-class data & coverage
Over +500,000 mentions/month
All the data & charts you need
#iGamingBuzz
Table of contents
• Volume of brand mentions • Page types • Authors & influencers • Most talked about sports • Types of mentions • Most retweeted tweet • Most liked facebook post
Brand data is split into 3 parts; large, medium and small brands, each containing the following sections:
Key Data & Exec. Summary
Data per Brand Groups (L,M & S)
• Brand Share-of-Voice • Talked About • Brand Buzz Insights • Channel Types • Sources • Authors & Influencers • Authored vs. Earned Mentions • Sports Categories • Selected Mentions • Demographics
#iGamingBuzz
Brand groups in this report
• Bet365 • Betfair • Betfred • Betvictor • Coral • Ladbrokes • Paddy Power • Skybet • William hill
Data is split into 3 brand groups making the report easier to read. As brand volume change per month, brands might also shift brand groups.
L <10K mentions • Betway • Bovada • Boylesports • Bwin • Sportingbet • BetOnline • Pinnacle • 5Dimes • Betdaq • ToteSport • Stanjames • 888Sport • SBObet • Bodog • Intertops • Tipico • Unibet
M 1-10K mentions • 10bet • 118bet • Betsafe • BetDSI • BetInternet • Betsson • Bet-at-home • Betclic • Canbet • DafaBet • Expekt • Jenningsbet • MyBet • NetBet • Tonybet
• Nordicbet • NoxWin • PAF • RedBet • TitanBet
S >1K mentions
#iGamingBuzz
Updates and changes from previous report
• Added charts for Unique Authors for Brand Groups • Added European Basket and Handball to Sports Categories
Charts & reporting
• Improved indexing of Sports categories and Mention types
Data & search queries
#iGamingBuzz
Key Data and Executive Summary
#iGamingBuzz
Overview of brand mention volume How many times each brand has been talked about across all page types
Comparing the online mention volume for all brands across all page types for the past month. ?
#iGamingBuzz
Overview of brand mention volume over time How many times each brand has been talked about across all page types compared to previous month(s)
Comparing the online mention volume for all brands across all page types for the past month. ?
#iGamingBuzz
Brand Buzz per day Brand mention volume per day across all brands
#iGamingBuzz
Volume of mentions per Brand Group
…and compared to previous month(s). Brand mention volume per brand group last month…
Comparing the total volume of mentions across the three different brand groups. ?
#iGamingBuzz
Number of unique authors per Brand Group
…and compared to previous month(s). Unique authors per brand group last month…
Comparing the total number of unique authors of brand mentions across the three different brand groups. ?
#iGamingBuzz
Top authors & influencers in the industry Author Domain #nr of mentions Impact Score
atticagambling twitter.com 2608 79 HonestRenners twitter.com 1836 75 EliteOffers twitter.com 1490 76 bestbetforyou twitter.com 1472 76 betattica twitter.com 1451 74 BoomBets twitter.com 1393 77 RacingPredictor twitter.com 1372 74 Freebetnow twitter.com 1337 70 FreeBetsGlobal twitter.com 1303 71 tipicoonline twitter.com 1291 65 Free_Bet_Club twitter.com 1279 82 UKZeek twitter.com 1238 81 FreeBetsPage twitter.com 1204 80 AlwaysTheRiver twitter.com 1075 75 BetDealer twitter.com 1066 80 (Wettpoint Hockey Statistics) eishockey.wettpoint.com 965 77 footiebetuk twitter.com 859 75 RacesCheltenham twitter.com 701 72 CheltReTweet twitter.com 666 75
#iGamingBuzz
Page types Overview of the most common page types for mentions split by brand group
Here we look at what channels brands are being mentioned on and compare the three different brand groups on an even %-scale for easier reading. ?
#iGamingBuzz
Types of mentions Comparing the volume of brand mentions that relates to either Sports & Odds, Bonus & Promotions, Accounts & Payments or Poker Casino & Games, across all brand groups
Mentions that can be related to any of the 4 mention types that we have created will be categorized accordingly. ?
#iGamingBuzz
Most talked about sports Comparing the volume of brand mentions talking about a specific sport across brand groups
Mentions that can be related to any of the most popular sports are categorized accordingly. Here we compare categorized sport mentions across the three brand groups. ?
#iGamingBuzz
Most retweeted tweet Labour MP Yvette Cooper tweeted about Paddy to offer odds on the Pistorious trial and got +2,000 reteweets reaching a potential audience of over 1,8M
Key data Brand: Paddy Power Sentiment: Negative Retweets: 2,272 Impressions: 1,847,754 URL: https://twitter.com/YvetteCooperMP/statuses/440442110844878848
We display the tweet, that mention any of the sports book brands that we monitor, that has been re-tweeted (shared) most during the last period.
?
#iGamingBuzz
Most viewed tweet Again it’s Paddy Power’s Pistorious case that makes the headlines. BBC’s tweeted article about the matter was the most viewed tweet across all brands with a potential audience of +8M
Key data Brand: Paddy Power Pot. impressions: 8,030,704 URL(s): https://twitter.com/BBCWorld/statuses/440922491570356224
The most viewed tweets are defined as the tweet with the most potential impressions. Tweets must mention any of the sports books we monitor.
?
#iGamingBuzz
Most liked Facebook post Bodog is Arsenal’s betting partner and their post promoting an offer on its virtual sports games generated +41K post likes
Key data Brand: Bodog Likes: 41,926 Comments: 833 Shares: 1,778 URL: https://www.facebook.com/20669912712/posts/10152088097377713
The publicly shared Facebook post with the most “likes” mentioning any of the sports books that we monitor.
?
#iGamingBuzz
Large Brands > 10,000 mentions/month
#iGamingBuzz
#iGamingBuzz
Brand share-of-voice The Paddy Power brand makes up 46% of all online mentions in the large brand group with a total of 283K mentions
Here we look at what channels brands are being mentioned on and compare the three different brand groups on an even %-scale. ?
#iGamingBuzz
Brand share-of-voice Mention volume Nr. of mentions last month: Paddypower 283,604 Bet365 69,565 Skybet 58,580 Betfair 52,515 William Hill 47,804 Ladbrokes 33,778 Betfred 29,436 BetVictor 22,459 Coral 16,533 Total vol: 617,627
#iGamingBuzz
Brand share-of-voice Year-to-date Paddy Power is continuing its share-of-voice growth over competition, whilst William Hill and BetVictor almost doubled their mention volume from Jan.
Losers and gainers Gainers since last month: PaddyPower +114,825 William Hill +22,676 Bet365 +12,571 Skybet +10,224 Betfair +9,245 Ladbrokes +5,998 Betfred +4,156 BetVictor +2,693
Losers since last month: Coral -1,122
#iGamingBuzz
Identifying the most talked about words and phrases across all channels within this brand group. Topics such as “Click here”, bonus, free OR “sign in” has been filtered out in order to focus on trending topics.
?
#iGamingBuzz
Most talked about topics across Brand Group
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Red colour signifies rather negative mentions and green colour signifies rather positive mentions. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
…excluding Twitter. All channels…
#iGamingBuzz
Most talked about Topics timline Most talked about topics per day
Here we look at when the most talked about topics occurred. ?
#iGamingBuzz
Most talked about topics per brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
#BoycottBet365 Bet365
#iGamingBuzz
Most talked about topics per brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
BetfairHelpdesk
#iGamingBuzz
Most Talked About Topics Per Brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
RT/Follow to Enter
#iGamingBuzz
Most Talked About Topics Per Brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
Ronnie O’Sullivan
#iGamingBuzz
Most Talked About Topics Per Brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Red colour signifies rather negative mentions and green colour signifies rather positive mentions. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
Sign up
#iGamingBuzz
Most Talked About Topics Per Brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Red colour signifies rather negative mentions and green colour signifies rather positive mentions. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
Ladbrokes World Hurdle
#iGamingBuzz
Most Talked About Topics Per Brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Red colour signifies rather negative mentions and green colour signifies rather positive mentions. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
#CheltMental
#iGamingBuzz
Most Talked About Topics Per Brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Red colour signifies rather negative mentions and green colour signifies rather positive mentions. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
Congratulations
#iGamingBuzz
Most Talked About Topics Per Brand
Most talked about topics is defined by the most frequently occurring words or phrases amongst the sports book mentions in the brand group. Red colour signifies rather negative mentions and green colour signifies rather positive mentions. Topics such as “Click here”, bonus or “sign in” has been filtered out in order to focus on trending topics.
?
William hill app
#iGamingBuzz
Looking at the mention volume per brand and per day together with a summary of the most notable spikes in mentions. ?
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#iGamingBuzz
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Medium Brands 1,000-10,000 mentions/month
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#iGamingBuzz
Small Brands Less than 1,000 mentions/month
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#iGamingBuzz
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If you are interested in learning more about this product then get in touch with Jaspal: Jaspal Bambhra I Account Manager iGaming Business I SportBusiness Group T: +44 (0) 20 7954 3489 F: +44 (0) 20 7954 3511 Skype: jaspal_bambhra E: [email protected] W: www.igamingbusiness.com/about-social-monitor
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