Social, Mobile & The Future of Retail

Social, Mobile & The Future of

RetailShiv Kamal

Growth & Analytics Manager at Rangle.io

Retail and E-Commerce Apps That MoveAs Fast As Your Business

Mobile has become an essential part of retail omni-channel strategy

Why is building a mobile experiencetreated like plumbing?

The future of creating mobile shopping experiences is

lean, agile, and data-driven

Learn to iterate on results and make rapid

changes.

Days, not months.

Analytics and user testing are essential.

Adapt to changes rapidly or end up being left behind.

Adopt continuous delivery

What should I consider for the experience of the

future?

Understand your users and support their goals.

Make the interface easy to learn and enjoyable to use.

Personalization; age, demographics. Can your

app achieve these kinds of things?

In general a good mobile application provides more

utility than the web site

counterpart.

The Modern mobile device is 120,000,000 times more powerful than the computers that sent the man to the

moon. Harness that power.

Location Awareness

In Store Experience Offline Access Micro Location

in Store

Beacon Technology

Contextual Personalization

See in store. Buy online.

Build your platform so you can support an omnichannel experience on the same codebase.

Omni-Channel code base

Mobile Code Desktop Mode Native App Code

Data Center(backend)

Focus on deep user experiences.

Build rapidly.

Test everything.

Make decisions based on analytics.

Adapt quickly.

Utilize the device capabilities.

Build reusable software.

KeyTakeaways

Shiv [email protected]

rangle.io

Thank You!Shiv KamalGrowth & Analytics Manager at Rangle.io

[email protected] @shiv_kamal