3/22/2018 Social Media’s Evolving Role in Retail: Commerce, Product Testing – WWD http://wwd.com/business-news/marketing-promotion/social-medias-evolving-retail-role-1202633632/ 1/5 Social Media’s Evolving Role in Retail: Commerce, Product Testing As social networks advance in features, so do consumer expectations of retailers in the space. BUSINESS / MARKETING AND PROMOTION By Elizabeth Doupnik on March 22, 2018 If there’s one thing that social media is not, it’s stagnant. As the platforms continue to innervate and expand, so do consumers’ expectations of retailers and brands in the space — namely, the ability to discover new items and purchase directly from a brand’s page. And though conversions remain low thus far, Robert Glazer, founder and managing director of Acceleration Partners, a firm focused on affiliate marketing with customers like Adidas, Target and Warby Parker, predicts that this is set to change shortly. Here, Glazer discusses the ongoing evolution of social Emily Ratajkowski. ESSENTIALIST Stromae to Hold First Fash‐ ion Show at Le Bon Marché TODAY'S MUST READ J Brand RTW Fall 2018 LATEST GALLERIES
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3/22/2018 Social Media’s Evolving Role in Retail: Commerce, Product Testing – WWD
Social Media’s Evolving Role inRetail: Commerce, Product TestingAs social networks advance in features, so do consumer expectationsof retailers in the space.
BUSINESS / MARKETING AND PROMOTION
By Elizabeth Doupnik on March 22, 2018
If there’s one thing that social media is not, it’s stagnant. As the
platforms continue to innervate and expand, so do consumers’
expectations of retailers and brands in the space — namely, the
ability to discover new items and purchase directly from a
brand’s page.
And though conversions remain low thus far, Robert Glazer,
founder and managing director of Acceleration Partners, a firm
focused on affiliate marketing with customers like Adidas,
Target and Warby Parker, predicts that this is set to change
shortly. Here, Glazer discusses the ongoing evolution of social
Emily Ratajkowski.
ESSENTIALIST
Stromae to Hold First Fash‐ion Show at Le Bon Marché
TODAY'S MUST READ
J Brand RTW Fall 2018
LATEST GALLERIES
3/22/2018 Social Media’s Evolving Role in Retail: Commerce, Product Testing – WWD