Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling

Digital StorytellingNarrative in Social Media

Storytelling as a marketing tool

Storyteling for brands?

VS.

Then

Nowνιάου

1st element of storytelling:

The Message

•Vision

•Mission

•Values

2nd element of storytelling:

Conflict

”Telling stories is the only way we can create meaning in our lives and make sense of the world”Paul Auster

3rd element of storytelling:

Characters

3rd element of storytelling:

CharactersWhat kind of hero Am I?

4rth element of storytelling:

Plot

beginning

middle

end

Exposition

Rising action

Climax

Falling action

Resolution

Great Example!Red Bull Stratos Felix Baumgartner

Message:Red Bull’s adventure value : Gives you wings

Conflict:Will he be able to do it?

Character: Our hero, Felix

Plot: Be the first human to break the sound barrier outside of a vehicle.

Some final tips: •Keep it simple•Use the right tools to tell your story. (eg Photography, Audio, Video, Text and Interactive Multimedia)•Engage your audience•Choose the right protagonist•Be Authentic

Niki Sotiropoulouo-ya.grnikisot.com@nikisot

Thank you!