Social Media Workshop Kildare Creative Wendy Kavanagh Oct2013

Kildare Artisan Network Social Media Workshop

Using Facebook & Twitter to build awareness & publicity

for the launch of Kildare creative

Irishbizparty @irishbizparty (follows you)

Helping Irish businesses prosper with #irishbizparty every wed night 9-11pm

meet the people behind the businesses!

Wexford · irishbizparty.org

Your Twitter Profile

Link to your website

The Language of Twitter

“addiebeads ‏@Addiebeads

These are handmade beads and i used antiqued chain

#bracelet fits all sizes. €25. beads are limited #irishbizparty

pic.twitter.com/TUsrVBQvmw”

Your “Shop Window” Use the background to display your products

The Language of Twitter Join the conversation!

Ballyshonog NZ ‏@BallyshonogFarm Hi #AgriChatWorld..just tuning in I'm Colin.. an Irish dairy farmer currently living the dream in Hawkes Bay milking 600 cows ..great chat!

Avoid # tag overload

The Language of Twitter Conversation # tags

(use the search box)

#smecommunity #irishbizparty #kildarecreative #klck #ff

Use Location # tags

#Naas

#Kildare

#Ireland

The Language of Twitter

The Language of Twitter

The multiplier effect of RT’s

Colin Jephson @ardkeengrocer has 2,389 followers This tweet was retweeted 19 times Total possible reach 38,889

The Language of Twitter

@ replies @ aka

“Twitter Handle” Some people have multiple handles & others share handles e.g. Cliona tweets as: @PurityBelle & @Kildarecreative

The Language of Twitter Accounts to interact with

Journalists (local & national) TV & Radio shows/presenters

Influencers “If there is any endeavour whose seeds are bearing fruit, that endeavour

is surely influencer marketing. Harnessing the power of word-of-mouth and the trust that consumers have in their peers, colleagues, thought leaders and local-celebrities can translate to immense marketing power.” www.huffingtonpost.com

The Language of Twitter

@ Connect conversations where you/your business have been mentioned

The more you interact with and acknowledge mentions the more you/your business will be noticed!

The Language of Twitter

Security and email alert settings

Facebook Pages for Business Pages are managed from your

personal profile

Your Shop Window

Facebook Pages for Business

Edit your page on Admin Panel

Facebook Pages for Business

Share news, events or offers on other pages

Link your Facebook Page account to Twitter Don't forget to check “mentions” on Twitter & respond to same

Facebook Pages for Business Add Links to your Blog posts on

your Page

Write a blog post about Kildare Creative Launch & post it on Facebook and Twitter

Remember to add a link to www.kildarecreative.com in your blog post.

Facebook Pages for Business Photos paint a thousand words!

Comment or ask a question

Respond to comments

Facebook Pages for Business Use the same avatar (profile picture)on

your business accounts

Facebook Twitter

Facebook Pages for Business

Spread the word

Invite your friends to like the new Kildare Creative Page

Facebook Pages for Business

#kildarecreative Launch date Members Website Products Post pictures #kildarecreative

Start conversations about

Facebook Pages for Business

Best time to post?

Morning 7.00 – 11.00 Afternoon 14.00 – 17.00 Evening 21.00- 23.00

“One (survey) told me Monday was the worst day as not as many users were online, the other (survey) told me Monday was the best day to post as posts on Mondays got the best interaction. I guess this contradiction proves that there is no right answer to this question.” Amanda Webb www.spiderworking.com

Facebook Pages for Business

The power of numbers

Keep an eye in Kildare Creative Facebook & Twitter accounts every day.

Interact, comment and most importantly SHARE SHARE SHARE