Social media workshop

Facebook Marketing

Non-Governmental Organizations

Facebook

•#1 Social Network

•Community Driven

•Content is King

•Interaction Rules

Facebook Page

•Your Social Presence

•Pages, Groups & Profiles

Community

•Every successful Facebook Marketing requires a Community

•A Social Community is a cohesive network of fans who are willing to interact with you and talk to each other about you.

Be Stylish

•Find your tone

•Decide on your approach

•Be thorough

•Answer, Answer, Answer

Share & Engage

•Your Story - Their Act

•Share, but Share Right

•The Engagement Mix

•High Performers

Be Pro-Active

•Target to Engage

•Share to Reach

•Advertise to Spread

The Formula

•Engage + Reach = ?

Understand

•Facebook Insights are a Great Tool

•Likes, Reach, Engagement, Virality

•EdgeRank

Go Deeper

•Monitoring

•Online Reputation Management

TwitterQuick and Smart

Why Twitter

•Real time communication

•Short bursts of information

Do

•Engage with followers

•Retweet interesting content from important sources

•Always answer

•Take part in (or start) twitter discussions about your field

•Create and use lists

Don’t

•Follow too many accounts

•Leave your account idle

•Just re-post content from other platforms

•Never have a negative tone

Cool Examples

•http://www.youtube.com/watch?v=d3e7_NJznNY

•http://awards.engauge.com/MCRFamilyNight/

SlideshareShare your work!

How to use Slideshare

•Original Content

•Follow important accounts related to your field

•Engage with other accounts

How to use Slideshare

•Brilliant source of information

•Good way to show your activities and spread content to other platforms

•You will find this presentation there too

LinkedInBe proffessional

How to use LinkedIn

•LinkedIn the the #1 professionally oriented social network

•It is about networking and exposure to professionals

•LinkedIn allows you to get recommended by partners and clients

How to use LinkedIn

•Needs daily community management

•Post regularly

•Content should be text, links, photos

Google+Google. Need we say more?

How to use G+

•G+ is now the #2 social network (after fb)

•It is community driven

•G+ is more about information search than content spread (not as much share as fb for example)

How to use G+

•G+ is SEO driven. It has huge impact on the ranking of websites through social linking

•G+ is a primary source for Google Organic Searches

•Content should be text, links, photos, videos

How to use G+

•Needs daily community management

•Regular/Weekly posts and linking

Just be you! Thank you.